You’ve heard of Dry January – But what about Cali Sober? Insights from the sales floor; plus, Canna Mixology workshop at Dazed NYC
Dazed, the fastest growing cannabis brand on the East Coast and 5th LEGAL dispensary to open in NYC, is seeing their customers embrace the growing trend of California Sober.
The increasingly popular lifestyle that allows for cannabis indulgences but opts out of traditional alcohol consumption. Dazed is seeing the consumer culture shift first hand with sales spiking and customers citing Dry January when purchasing.
Dazed is fully supporting the Cali Sober/Dry January movement! Thursday Jan. 16th at 6:30 p.m., step into a new era of cocktail culture with Bar With Birah x Dazed exclusive Cannabis Mixology Workshop.
This innovative experience blends the artistry of mixology with the nuances of cannabis, guiding guests through the process of creating elevated, cannabis-infused drinks. Led by expert mixologist Birah, participants will learn how to craft flavorful cocktails using non-alcoholic spirits, cannabis terpenes, and CBD, all while exploring the therapeutic and creative benefits of cannabis in the world of drinks. Whether you’re a seasoned connoisseur or a curious newcomer, this workshop offers a hands-on opportunity to elevate your mixology skills and explore the future of cannabis beverages. Don’t miss out on this unique, taste-driven adventure!
Dazed co-founders & Birah can share insights on the below, and so much more:
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Why is the Dry January/Cali Sober trend gaining traction? The narrative around alcohol is shifting, have you seen the warning label conversation? Data from the Mintel Group revealed that nearly 40% of consumers aged 18-34 prefer non-alcoholic or low-alcohol drinks when out at social events, while 45%f of Gen Z say they regularly skip alcohol altogether. But cannabis use is surging.
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This January people are rethinking their relationship with alcohol. Choosing alternatives like CBD or THC infused beverages, non-alcoholic spirits, and as well as cannabis for relaxation and socializing. According to market research from NielsenIQ, the non-alcoholic beverage market alone surged 30% in 2023, and CBD-infused drinks alone are projected to grow by 25% annually.
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Are cannabis sales really going up as a result? Dazed can share key consumer insights from the sales floor.
More about Dazed:
Dazed Cannabis is the trailblazing Black and Veteran owned brand doing things differently in the industry. Focused on community and a nostalgic experience, Dazed is leading the LEGAL cannabis revolution with their flagship dispensary in the heart of Union Square NYC. They were the 5th legal dispensary to open in NYC and offer a curated experience at the intersection of fashion, music, culture with a dedication to advocacy and equity.
