‘The Game of Campaigns’ available as global playbook for how to attain victory in political elections
The Game of Campaigns—a new book by internationally renowned political strategist Kateryna Odarchenko, offers a rare insider’s guide to what it truly takes to win modern elections in the United States and globally.
A modern, real-world guide to winning elections, The Game of Campaigns combines tested field strategies, emotional narrative techniques, and data-driven innovations from campaigns around the world—from Capitol Hill to Kyiv, from social media war rooms to grassroots town halls. It’s a must-read for political consultants, candidates, journalists, donors, and activists navigating today’s high-stakes, complex political environments.
Written with clarity, purpose, and deep strategic insight, this book reveals:
- How to build trust and long-term voter engagement;
- Ways to counter disinformation and opposition tactics;
- Lessons from over 30 successful political victories across multiple continents;
- And why authentic storytelling and digital mastery are now central to any winning campaign.
Kateryna Odarchenko is a Political Strategist, Influencer, and Writer, serving as:
- Partner at SIC Group USA LLC
- Leader of the Institute for Democracy and Development “PolitA”
About the author
Her work has shaped campaigns and crisis strategies in the U.S., Europe, Israel, and Central Asia. She has led more than 100 PR and GR efforts for political leaders, businesses, and governments. Kateryna’s insights regularly appear in The Washington Post, ABC News, C-SPAN, Fox, USA Today, and other major international platforms, reaching over 150 million people. Her contributions to think tanks like the Atlantic Council, Wilson Center, CEPA, and The Jamestown Foundation highlight her commitment to advancing democratic resilience worldwide.
In addition to her consulting work, she teaches university-level courses in political communication, campaign management, and advocacy and is the founder of two major international forums for political professionals and public affairs experts.
