Most media companies are losing funding because of changes to the industry such as the internet that is shrinking journalism newsrooms. Public television is directly affected by media changes. So, as journalism switches over to the internet, becoming increasingly mobile and personalized, it loses traditional media and threatens public television. Public television has to prove its role in journalism to remain relevant in the industry. So far, public television claims to be very local and to give viewers the type of educational, instructional and community-based programming that they are interested in.
US Public TV and NJTV from Michelle Dryden on Vimeo.
The industry is in convergence and all media have some form of internet presence. As a result, most media companies are losing funding. As public television tries to carve an essential role for itself, it also has to acquire necessary funding inorder to remain a crucial asset to the industry.