Tag: #P360

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P360 introduces Swittons smart devices for life sciences enterprises

P360’s new lineup of IoT powered smart devices enables omnichannel workflows

PISCATAWAY TOWNSHIP, N.J.–(BUSINESS WIRE)–#EnterpriseTechnology—P360 today announced that its Swittons Internet of Things (IoT) powered smart devices now feature expanded enterprise-level capabilities for life sciences companies. The Swittons platform can now be utilized across several functions within the same organization, with workstream-specific customizations for each functional vertical. Of the many use cases; for example, Swittons can now be used to automate processes between pharmaceutical labs, supply chains and sales teams at the click of a button.


“Unlike multichannel solutions, which operate in silos by nature, omnichannel platforms like Swittons deliver a consistent, personalized user experience across all channels,” stated P360 CEO and Founder Anupam Nandwana. “Coupled with Microsoft foundational software elements, which provides seamless integrations across various user groups, the new Swittons package provides an advanced enterprise solution for sophisticated companies with multiplexed needs.”

The primary drivers of the Swittons omnichannel enterprise revolution are life sciences digital innovation initiatives, the post-COVID-19 business environment and increasingly constrictive regulatory matters regarding direct physician-to-pharma communication.

The original Swittons design was focused on pharmaceutical commercial settings, where the smart devices help streamline remote physician engagement by automating frequent requests and triggering communication channels. The expansion into omnichannel enterprise applications has garnered interest (from various major pharmaceutical companies) for the following cross-pharma use cases:

  • Pharma Labs, where Swittons fills the gaps between scientists and e-systems, by automating functions like opening tickets in service software (ServiceNow, Saleforce Service Cloud, Microsoft Dynamics), activating emergency alerts, automating reagent reorders and triggering team messaging (emails and texts) and phone and video calls.
  • Pharma Supply Chains, where Swittons serves as a connecting point to allow for remote communication, instant notifications and restocking of various warehouses (or pharmacy distribution centers) at the click of a button.
  • Clinical Trials, where Swittons can be situated at the clinical sites to enable one-touch requests of drug supply, incidentals, or trigger discussions with clinical research associates (CRAs).

All of these seemingly independent use cases are actually able to integrate with organization-wide analytics and AI, helping assimilate relevant data to the C-suite. This enables a top-down, multi-tiered workstream of automations to occur within existing enterprise software solutions. This omnichannel approach to software integration allows for direct, human-to-digital information flow across previously siloed systems.

Each Swittons device can be custom branded and programmed to align with specific workstreams, and can integrate with existing IT systems and enterprise platforms such as enterprise resource planning (ERP), customer relationship management (CRM), enterprise asset management (EAM), clinical trial management systems (CTMS), product lifecycle management (PLM) systems, and others. The devices can even trigger phone and video calls via a built-in integration with Microsoft Teams and other virtual communication platforms.

Swittons devices are built on Microsoft Azure, and each device comes out of the box ready and automatically connects through a Wi-Fi or GSM cellular connection. The Swittons platform also features a flexible user portal that includes device usage dashboards and advanced, customizable analytics built on a Microsoft PowerBI foundation.

More information about Swittons is available HERE.

Swittons is powered by the technology and expertise developed by P360. Delivering a 360-view through the pharma, physician, laboratory and patient ecosystem, P360 designs and deploys capabilities that ensure the highest efficiencies and returns on sales operations, data management, clinical trials, patient centricity and IoT innovation. To learn more about P360, visit P360.com.

About Swittons

Based in Piscataway Township, New Jersey, and powered by P360, Swittons is an end-to-end enterprise IoT solution for commercial acceleration. From dashboard to device to data, Swittons powers seamless engagement. Swittons for physicians and pharma is changing everything about how businesses communicate. To learn more, visit Swittons.com.

Contacts

Brian Fitzgerald

Brian.Fitzgerald@P360.com
808-754-0437

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Business

P360 adds advanced Artificial Intelligence capabilities to its sales enablement platform BirdzAI

Life sciences commercial organizations can now forecast sales, predict churn, analyze brand propensity and launch new products with BirdzAI

PISCATAWAY TOWNSHIP, N.J.–(BUSINESS WIRE)–#AI—P360, a leading developer of technology for life sciences companies, today announced major updates to its sales enablement platform BirdzAI. The BirdzAI platform now includes advanced Artificial Intelligence (AI) capabilities that enable real-time decision-making for sales organizations by providing deep insights derived from a wide variety of proprietary and tertiary datasets. Key features include sales forecasting, churn prediction, brand propensity analysis, next best action insights and more.


“By adding advanced artificial intelligence capabilities to our BirdzAI platform, we are helping life sciences companies eliminate the guesswork often associated with sales operations,” stated P360 CEO and Founder Anupam Nandwana. “For example, BirdzAI’s churn forecasting capabilities puts predictive forecasting for physician prescriptions directly in the hands of company representatives. Sales teams are able to see in real-time which brands a specific physician is prescribing, and which ones they might be stepping away from.”

BirdzAI, which is backed by P360’s robust Data360 commercial data hub, enables life sciences companies to manage their business processes and data from a single platform, eliminating manual work and operational delays. With BirdzAI remote teams are also able to share data with the enterprise without delay, no matter where they might be.

The BirdzAI platform also offers unique functionality for companies launching new drugs into the marketplace. Key features and tested processes include customer alignment, customer master data management, territory planning and sizing, call planning, incentive compensation strategy and payout, roster management and field and management reporting.

“Our data is as expansive as it is valuable, so we are always looking for new ways to leverage it more efficiently and effectively, said Greg Daly, Senior Analyst, Sales Operations at Osmotica Pharmaceuticals. “Partnering with P360 has allowed us to do just that. Their Machine Learning Models put our data to work for us, allowing us to spend more time applying the insights that our data contains, and less time finding them.”

BirdzAI is built on Microsoft Azure and is compatible with existing commercial infrastructure and integrates seamlessly with leading CRM and ERP systems.

Delivering a 360 view through the pharma, physician and patient ecosystem, P360 designs and deploys capabilities that ensure the highest efficiencies and returns on sales operations, data management, clinical trials, patient centricity, and IoT innovation. With expertise in supporting commercial operations for companies of all sizes, P360 has built an industry-leading platform that gives customers ownership of their data and the ability to leverage artificial intelligence and machine learning capabilities.

Earlier this year, P360 launched their industry first IoT Product Swittons for physician remote engagement. In addition, P360 CEO Anupam Nandwana was recently named to the PharmaVoice 100, which recognize the most inspirational, motivational and transformational individuals throughout the life-sciences industry. To learn more about P360, visit P360.com.

About P360

Based in Piscataway Township, New Jersey, P360 is a leading developer of technology for the life sciences industry. Product offerings include BirdzAI, PatientJourney360, Data360, Trials360 and Swittons. To learn more about P360, visit P360.com.

Contacts

Brian Fitzgerald

Brian.Fitzgerald@P360.com
808-754-0437

Categories
Business

P360 listed as a sample vendor in Gartner’s Hype Cycle for Life Science Commercial Operations, 2020

P360 was recognized as a vendor under the Life Science Sales Performance Management category in the 2020 report

PISCATAWAY TOWNSHIP, N.J.–(BUSINESS WIRE)–#Gartner—P360, a leading developer of technology for life sciences companies, today announced that it has been identified as a Sample Vendor in the Gartner Hype Cycle for Life Science Commercial Operations, 2020. P360 was named Sample Vendor in the Life Science Sales Performance Management (LSSPM) category.[1] As per the report, “LSSPM tools apply technology to streamline the sales operation processes through automation, intuitive workflows, advanced analytics and cloud-based connectivity.”


“P360’s solutions are built to streamline and accelerate sales operations for pharmaceutical commercial organizations, enabling them to work more efficiently and effectively,” stated P360 CEO and Founder Anupam Nandwana. “Swittons, our IoT powered smart devices for life sciences organizations, are a great example of the innovative solutions we develop. We believe in our solution’s value to our customers.”

Earlier this year, P360 launched its industry first IoT product Swittons as a platform for life sciences digital transformation initiatives. Swittons devices are an essential part of any advanced analytics and AI deployment. By integrating with existing systems and collecting data from sources across the enterprise, Swittons help automate messaging and other functions by utilizing push/pull data streams. Each device can be customized to align with specialized workflows, and can be used to authenticate via biometric and RFID models.

Swittons can be configured for labs, biotech organizations and medical device companies. They are also designed to be compatible with existing commercial infrastructure and integrate seamlessly with leading CRM and ERP systems. The devices, which can be custom branded, come programmed to execute up to four different predefined functions.

Bringing critical data from a device to the enterprise has never been easier, because Swittons takes care of all the complex technical work. To learn more about Swittons, simply visit Swittons.com.

Swittons is powered by the technology and expertise developed by P360. Delivering a 360 view through the pharma, physician and patient ecosystem, P360 designs and deploys capabilities that ensure the highest efficiencies and returns on sales operations, data management, clinical trials, patient centricity and IoT innovation. With expertise in supporting commercial operations for companies of all sizes, P360 has built an industry-leading platform that gives customers ownership of their data and the ability to leverage artificial intelligence and machine learning capabilities.

In addition to being listed as a sample vendor in Gartner’s Hype Cycle report, Swittons and P360 CEO Anupam Nandwana was recently named to the PharmaVoice 100, which recognize the most inspirational, motivational and transformational individuals throughout the life-sciences industry.

To learn more about P360, visit P360.com.

[1] Gartner, “Hype Cycle for Life Science Commercial Operations,” Animesh Gandhi, Michael Shanler, August 6, 2020.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research and Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Swittons

Based in Piscataway Township, New Jersey, and powered by P360, Swittons is an end-to-end enterprise IoT solution for commercial acceleration. From dashboard to device to data, Swittons powers seamless engagement. Swittons for physicians and pharma is changing everything about how businesses communicate. To learn more, visit Swittons.com.

About P360

Based in Piscataway Township, New Jersey, P360 is a leading developer of technology for the life sciences industry. Product offerings include BirdzAI, PatientJourney360, Data360, Trials360 and Swittons. To learn more about P360, visit P360.com.

Contacts

Brian Fitzgerald

Brian.Fitzgerald@P360.com
808-754-0437