NSPRA – The Media Pub News (TM)

Perlow leads N.J. schools’ new communications initiative

CLEMENTON, N.J. – With educational institutions facing safety, security,

Lori Perlow is manager of public relations and communications at Camden County Educational Services Commission.
— Provided photo

and mental health crises, Lori Perlow is managing a new communications initiative to address these issues locally.

Therefore, the Camden County Educational Services Commission (CCESC) recently introduced public relations and communication services to New Jersey’s public and private school districts, as well as to higher education institutions.

In order to establish this strategic effort, the CCESC has hired Perlow, a seasoned school communications professional and president of the New Jersey School Public Relations Association (NJSPRA).

Perlow states that, “Between my years of experience and my commitment to helping schools improve and increase their communications, I’m confident that this initiative will be a success.”

Perlow has 20 years of marketing communications experience in the private, non-profit and public sectors.

She is one of four in the United States to receive the 2017-18 Front-Runner Award from the National School Public Relations Association (NSPRA). Perlow has also won several NJSPRA awards.

A provider of shared services to school districts for nearly 40 years, CCESC has responded to the challenges of school district administrators who must be prepared for high-quality, proactive and reactive information exchanges with their stakeholders.

“Public relations planning along with timely and effective communications are critical for school districts,” says Daniel Del Vecchio, superintendent of the CCESC.

He continues that, “However, staffing with this skill set is not practical. Our shared service will provide school leaders an opportunity to consult with an expert and execute a customized, cost-effective campaign.”

That is why Perlow works directly with school districts and higher education institutions to provide them with a wide range of offerings including crisis communications, media relations, website design, marketing/branding, recruitment, social media, community relations, establishing partnerships, internal communications, and more.

As a result, school administrators can now focus on students’ achievements, safety and security while placing district communications in the hands of trained professionals.

However, states such as California, New York and Pennsylvania have provided school communications services through a shared-service model for decades, and New Jersey will now follow suit.

For more information, contact Lori Perlow, manager of public relations and communications at CCESC at LPerlow@CamdenESC.org, or 856-784-2100 x121.

NJSPRA announces new officers to share critical school districts information

TRENTON, N.J. — Whether it’s news about students participating in the Scripps National Spelling Bee competition, or an unexpected crisis on school premises, the New Jersey Schools Public Relations Association (NJSPRA) is prepared to disseminate that information to the public.

To fulfill this responsibility, NJSPRA recently held its annual meeting in Trenton, where it announced its newly elected officers for 2018-19, who include school communications professionals, supervisors and superintendents.

Lori Perlow of Cherry Hill, Communications Manager at Camden County Educational Services Commission.
–Provided photo

“Our members play a vital role in the day-to-day operations of their respective school districts,” says Lori Perlow, NJSPRA president.

“Between the ongoing need to share the good news happening in our schools and the unexpected crises that we’re faced with, our members are always prepared to effectively communicate critical information on behalf of their districts,” she says.

Thus, the new NJSPRA officials are:

– Lori Perlow, president (2-year term). She is communication manager at Camden County Educational Services Commission.

– Nancy Dries, treasurer (2-year term). She is the communications coordinator at Millburn Township Public Schools

– Kia Bergman, secretary. She is the outreach coordinator at Hillsborough Township Public Schools.

– Daniel Alston, vice president. He is the supervisor of innovation, design and communication at Middletown Township School District.

– Sarah Bilotti, vice president. She is the superintendent of North Warren Regional School District

– Maren Smagala, vice president. She is district communications coordinator at North Hunterdon – Voorhees Regional High School District

– Nicholas Diaz, superintendent advisory committee. He is superintendent of Union Township Schools (Hunterdon County)

– Judy Palermo, chair. She is the public information officer at Piscataway Schools.

In addition to the elected officers, Diaz will also lead the newly formed superintendent advisory committee, and Palermo will chair the new sponsorship committee.

The NJSPRA is a state chapter of the National School Public Relations Association (NSPRA). It is nationally recognized for its efforts on behalf of school public relations professionals. Members represent school districts and independent public relations agencies throughout New Jersey.

For more than 25 years, NJSPRA has provided professional development, resources and support in all facets of communication to education communities throughout New Jersey.