Public television lacks financial support from local viewers
A recent survey shows that New Jersey Public Television, (NJTV) and other U.S. public television stations continue to need funding from the government, foundations, and from individuals.
Although public television stations such as NJTV have several sources for funding, they also rely on individual financial support. However, the survey of six respondents shows that individuals do not support their local public television stations.
One of the questions on a recent survey about U.S. public television stations and NJTV, asks, “Do you financially support your local public television station?” All the respondents answered “no.”
In a recent interview with John Servidio, general manager of NJTV, he said that the television station is doing well, but it needs money. According to Servidio, the current budget was not enough, but because of NJTV’s strategy for gathering news and doing other operational functions, the stations manages to do well.
The publication that was posted in week two of March shows that public television across the country continue to fight for funding, especially government funding. NJTV operates as an independent public television station and receives most of its funding from Public Broadcasting Service, (PBS), and Corporation for Public Broadcasting, (CPB), as well as from individuals.
But public television has to work on getting more interesting programs. The survey shows that on a scale of 1 to 4, 3.75 percent of respondents think most of the programs on public television are boring, but they are watching.
The survey also shows that more females, 42 and older are watching public television. They are interested in arts and culture programs. Actually, 66.67 percent of females compared to 33.33 percent of males in New Jersey watch public television once or twice each day.
However, 60 percent of New Jerseyans who were surveyed do not know that NJTV is the new public television station in New Jersey. Therefore, NJTV will have to work on getting the word out and attracting more viewers in order to get more funding from individuals.