Perlow leads N.J. schools’ new communications initiative

CLEMENTON, N.J. – With educational institutions facing safety, security,

and mental health crises, Lori Perlow is managing a new communications initiative to address these issues locally.

Therefore, the Camden County Educational Services Commission (CCESC) recently introduced public relations and communication services to New Jersey’s public and private school districts, as well as to higher education institutions.

In order to establish this strategic effort, the CCESC has hired Perlow, a seasoned school communications professional and president of the New Jersey School Public Relations Association (NJSPRA).

Perlow states that, “Between my years of experience and my commitment to helping schools improve and increase their communications, I’m confident that this initiative will be a success.”

Perlow has 20 years of marketing communications experience in the private, non-profit and public sectors.

She is one of four in the United States to receive the 2017-18 Front-Runner Award from the National School Public Relations Association (NSPRA). Perlow has also won several NJSPRA awards.

A provider of shared services to school districts for nearly 40 years, CCESC has responded to the challenges of school district administrators who must be prepared for high-quality, proactive and reactive information exchanges with their stakeholders.

“Public relations planning along with timely and effective communications are critical for school districts,” says Daniel Del Vecchio, superintendent of the CCESC.

He continues that, “However, staffing with this skill set is not practical. Our shared service will provide school leaders an opportunity to consult with an expert and execute a customized, cost-effective campaign.”

That is why Perlow works directly with school districts and higher education institutions to provide them with a wide range of offerings including crisis communications, media relations, website design, marketing/branding, recruitment, social media, community relations, establishing partnerships, internal communications, and more.

As a result, school administrators can now focus on students’ achievements, safety and security while placing district communications in the hands of trained professionals.

However, states such as California, New York and Pennsylvania have provided school communications services through a shared-service model for decades, and New Jersey will now follow suit.

For more information, contact Lori Perlow, manager of public relations and communications at CCESC at LPerlow@CamdenESC.org, or 856-784-2100 x121.