EWING, N.J. — (BUSINESS WIRE) — L’il CrittersTM, America’s #1 Children’s Gummy Vitamin Brand, a Church & Dwight Co., Inc. brand, is continuing their partnership with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to support its No Hunger Holidays campaign that helps to create a hunger-free season for families struggling with food insecurity and poverty across the U.S. L’il Critters is launching a donation match campaign between Giving Tuesday (Nov. 30, 2021) and Dec. 30, 2021, to match donations up to $50,000 [1], which directly goes towards food distribution, personal care and household essentials, and education materials to thousands of children and families.
“We’re thrilled to help Feed the Children provide supplemental meals and daily essentials and create an impact for vulnerable families facing hardships this holiday season,” says John Bullock, Brand Manager for L’il Critters. “This Giving Tuesday, we hope that people are inspired to lend a hand as more families this year are struggling economically.” The nonprofit’s annual campaign aims to provide much-needed food and daily essentials to at-risk families trying to make ends meet throughout the holiday season, having an even greater bearing on families affected by health and economic challenges from recent years.
“The L’il Critters and Church & Dwight Co., Inc., partnership means so very much to Feed the Children, and more importantly, to the families we serve,” said Travis Arnold, president and CEO, Feed the Children. “We believe that no child should go to bed hungry, especially during a time full of warmth, love and sharing. L’il Critters and Church & Dwight Co., Inc. are a critical part of providing compassionate support to those who are facing tough decisions about how to care for their families.”
In April 2020, as families began to struggle with the impact of COVID-19, the percentage of food-insecure households was estimated to be between 22-38%. In contrast, in 2016 only 12.3% of households were food insecure [2] in the U.S. Every $10 given helps provide 60 meals for struggling families this holiday season.
To donate and learn more about Feed the Children’s annual holiday campaign, please visit feedthechildren.org/nohungerholidays.
[1] No Purchase is Necessary to Participate. From November 30, 2021 until December 30, 2021, Church & Dwight Co., Inc. will match monetary donations up to $50,000.
[2] Feed the Children. Hunger Facts and Figures. https://www.feedthechildren.org/our-work/hunger-facts/.
About L’il Critters
L’il Critters, America’s #1 Kids Gummy Vitamin Brand, offers a wide variety of dietary supplements with a fusion of natural fruit flavors and ChefsBest® award winning taste [3] for children. Since 1998, we have revolutionized the dietary supplement industry with five simple words: “We Make Nutrition Taste Good.™”
[3] On select products. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs. Evaluation funded by Church & Dwight Co., Inc.
About Feed the Children
At Feed the Children, we feed hungry kids. We envision a world where no child goes to bed hungry. In the U.S. and internationally, we are dedicated to helping families and communities achieve stable lives and to reducing the need for help tomorrow while providing food and resources to help them today. We distribute product donations from corporate donors to local community partners, we provide support for teachers and students, and we mobilize resources quickly to aid recovery efforts when natural disasters strike. Internationally, we manage child-focused community development programs in 8 countries. We welcome partnerships because we know our work would not be possible without collaborative relationships.
Contacts
Becky Hong
becky@gcomworks.com
646-964-4446