Even before the launch of ChatGPT in November last year, AI has been increasingly adopted to assist with digital marketing tasks, but 66% of consumers want more human involvement in the design and delivery of their online experience. In fact, 59% of businesses report that they see a reduction in revenue by using AI without human intervention.
By 2025, Artificial Intelligence (AI) is projected to replace 85 million jobs globally. AI in marketing was valued at $20.82 billion in 2022 and is expected to surpass $107.5 billion by 2028. Although AI is gaining popularity in marketing, less than 40% of companies see gains from it.
Well-directed AI tools can mimic a brand’s identity but cannot be relied upon to generate or direct it. Without human direction and adjustment, the AI output lacks insight, humor, and structural diversity. Human sensibilities are required to ensure high-quality and clear messaging and easy readability.
AI in marketing is a complimenting tool, not a human replacement.
“Just because you CAN automate doesn’t mean you SHOULD. If a company makes its decisions purely on AI, it can lead to serious consequences,” says Derek Chew, CEO of Fullmoon Digital.
He believes that although AI helps analyze and predict customer behavior, personalize content, and optimize advertising campaigns, it lacks creativity, subjective thinking, and conscious thought, and relying too heavily on AI can lead to plagiarism, inaccuracies, and content that lacks emotional intelligence.
Chew affirms businesses need to look for uniquely tailored marketing processes for each client emphasizing the importance of effective communication and consistent collaboration. Even Google’s latest algorithm, the Helpful Content Update is designed to reward human-generated content that delivers valuable and useful information.
Derek Chew, CEO of Fullmoon Digital, can speak on the following:
- Why is human creativity and decision-making important to enhance the effectiveness of AI in marketing?
- Why is it necessary to have a personalized marketing strategy along with AI?
- How will the increasing sophistication of AI impact job roles in the marketing industry, and what steps can marketing professionals take to prepare for these changes?
- What businesses may be adversely affected if they continue to depend on AI more without human intervention?
- How can digital marketers best cater to the evolving needs of their customers to ensure that their clients feel valued?
About Fullmoon Digital
Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit www.fullmoondigital.com.