The COVID-19 pandemic has accelerated the trend towards omnichannel shopping, with consumers utilizing multiple channels and devices before making a purchase decision.
Businesses must understand the importance of creating a seamless and personalized experience that respects the consumers’ buying cycle with the help of technology or they may lose big on their revenue.
- 73% of shoppers now use multiple channels, be it online or offline.
- Brands that sell online through marketplaces, mobile, social media, and physical locations generate 190% more revenue than merchants selling through a single channel.
With the integration of omnichannel strategies, e-commerce businesses are now expected to account for 22.3% of all retail sales, with online retail sales projected to reach $6.51 trillion in 2023.
“Omnichannel is more than just multiple purchasing options. It’s a personalized journey that respects the consumer’s buying cycle and immerses them in a tailored experience through harmonious channels,” says Mikel Lindsaar, CEO and Founder of StoreConnect.
- 56% of customers do not return to the retailer that does not have an omnichannel strategy.
To succeed in an omnichannel world, businesses need a customer-centric focus.
Technology should reduce complexity and allow businesses to build an immersive unified experience for their customers. They need to choose an e-commerce platform that connects workflows, integrates with third-party solutions, and offers automation tools to scale faster across channels. The technology should incorporate:
- One-click channel integration – One-click channel integration eliminates technical barriers to selling on popular platforms and helps in focusing on growing that channel rather than the development work behind it.
- Cross-channel automation – Cross-channel automation helps in automating workflows to save time and reduce the manual work necessary to manage multiple channels.
- Multi-channel payment gateways and POS – A robust POS system is needed to connect pop-up or brick-and-mortar sales with online sales through a centralized reporting hub.
For e-commerce businesses, it’s crucial to assess various channels and integrate them effectively into their ecosystem. Failure to do so can result in missed opportunities for growth, reduced customer satisfaction, and ultimately, decreased revenue. By carefully evaluating and optimizing their channels, businesses can ensure they are reaching their target audience and providing a seamless customer experience across all touchpoints.
Mikel Lindsaar, CEO and Founder of StoreConnect can speak on the following:
- What specific benefits can businesses expect to gain from the seamless integration, in terms of time savings and increased data accuracy?
- Are there any limitations or considerations that businesses should be aware of when integrating their existing systems with your e-commerce platform?
- What level of technical expertise is required for businesses to implement and manage the integration with the leading payment gateways, ERP platforms, and other software packages?
- Any examples or case studies of businesses that have successfully implemented the integration and experienced significant improvements in their operations?
- What are the leading payment gateways and ERP platforms that your ecommerce platform seamlessly integrates with?
About StoreConnect
Mikel Lindsaar, CEO and Founder of StoreConnect, is an experienced technology entrepreneur whose mission is to infuse small and medium-sized businesses with the power to be successful in eCommerce 3.0 and scale to meet growing demand. Small businesses can’t waste time setting up their business on a platform only to repeat the process by changing platforms when they want to scale, nor do they want to waste time figuring out how to integrate multiple platforms. StoreConnect (built on the World’s Number 1 CRM, Salesforce) gives clients a complete, powerful, configurable eCommerce and CRM solution where they can manage their website, online and in-store sales, provide amazing customer service, run all their digital marketing campaigns and have up-to-date detailed metrics, reporting and full understanding of their customer. They were awarded Salesforce’s 2021 International Partner Innovation Award of the year for the Retail sector. They are changing the ease with which small businesses are run — with a manageable price tag. StoreConnect is Time. Well Spent. For more information, visit https://getStoreConnect.com/