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With booming AI growth, data centers struggle to meet self-imposed sustainability goals due to electricity increases, which strain power grids

—  Artificial intelligence’s booming growth is radically reshaping an already red-hot data center market, raising questions about whether these sites can be operated sustainably

 

 

Patrick Sisson / New York Times:

 

 

West Texas, from the oil rigs of the Permian Basin to the wind turbines twirling above the High Plains, has long been a magnet for companies seeking fortunes in energy.

 

The carbon footprint from the construction of data centers and the racks of expensive computer equipment is substantial, and the sites’ power needs have grown considerably. Credit: Jim Wilson/The New York Times

Now, those arid ranch lands are offering a new moneymaking opportunity: data centers.

 

Lancium, an energy and data center management firm setting up shop in Fort Stockton and Abilene, is one of many companies around the country betting that building data centers close to generating sites will allow them to tap into underused clean power.

 

“It’s a land grab,” said Lancium’s president, Ali Fenn.

 

In the past, companies built data centers close to internet users, to better meet consumer requests, like streaming a show on Netflix or playing a video game hosted in the cloud. But the growth of artificial intelligence requires huge data centers to train the evolving large-language models, making proximity to users less necessary.

 

But as more of these sites start to pop up across the United States, there are new questions on whether they can meet the demand while still operating sustainably. The carbon footprint from the construction of the centers and the racks of expensive computer equipment is substantial in itself, and their power needs have grown considerably.

 

Just a decade ago, data centers drew 10 megawatts of power, but 100 megawatts is common today. The Uptime Institute, an industry advisory group, has identified 10 supersize cloud computing campuses across North America with an average size of 621 megawatts.

 

This growth in electricity demand comes as manufacturing in the United States is the highest in the past half-century, and the power grid is becoming increasingly strained.

 

The Uptime Institute predicted in a recent report that the sector’s myriad net-zero goals, which are self-imposed benchmarks, would become much harder to meet in the face of this demand and that backtracking could become common.

 

“This is not just about data centers,” said Mark Dyson, a managing director at RMI, a nonprofit organization focused on sustainability. “Data centers are a practice round for a much bigger wave of load growth that we are already seeing and are going to continue seeing in this country coming from electrification of industry, vehicles and buildings.”

 

The data center industry has embraced more sustainable solutions in recent years, becoming a significant investor in renewable power at the corporate level. Sites that leased wind and solar capacity jumped 50 percent year over year as of early 2023, to more than 40 gigawatts, capacity that continues to grow. Still, demand outpaces those investments. And the need for more processing power is backing up the interconnection queue and creating stopgap solutions.

 

Equinix’s data center in San Jose, Calif. The company operates 260 data centers across the globe. Credit: Jim Wilson/The New York Times

Power-hungry data centers in full force further complicate the balance. Data centers in the construction pipeline would, when complete, use as much power annually as the San Francisco metro area, according to a report released on Wednesday by the real estate services company JLL. Most sites coming online this year are already leased; in popular markets, significant space will not open up for at least two years.

“You have to get as many gigawatts live as you possibly can, as fast as you can,” Ms. Fenn of Lancium said. “People are going to cobble that together in whatever way they can.”

 

That has quickly expanded development beyond the established first- and second-tier markets, such as Northern Virginia, Dallas and Silicon Valley.

 

Competition is growing in parts of the country offering cheap land and available power. Amazon, for instance, announced last month that it was planning a $10 billion project in Mississippi, the state’s largest economic development project, which includes data centers and solar generating sites.

 

“Anybody who has any significant source of power has now become a new data center market,” said Jim Kerrigan, managing principal of North American Data Centers, an industry consultancy.

 

A.I. is only a small percentage of the global data center footprint. The Uptime Institute predicts A.I. will skyrocket to 10 percent of the sector’s global power use by 2025, from 2 percent today.

 

“They have been building at a breakneck pace with so many other kinds of drivers for demand,” said Andy Lawrence, executive director of research at the institute. “A.I.’s kind of the froth on top.”

 

Last year, construction of data centers was up 25 percent, according to the real estate firm CBRE. And Nvidia, which supplies most of the high-tech chips powering this technology, last week reported record profit in data center sales, with 2023 revenue hitting $47.5 billion, a 217 percent jump from the year before.

 

The nation’s energy grids cannot handle that kind of demand, said Christopher Wellise, vice president of sustainability at Equinix, a global data center operator. “Technology is moving faster than our infrastructure has evolved,” he said.

 

On top of that, the transition toward electrification and renewable power has created new challenges. Orders for the large transformers needed to deliver power have a three-year backlog, and even the diesel generators that provide backup power can take nearly two years to arrive.

 

Developers are focusing on squeezing additional efficiency out of their operations. Meta has teamed up with a Texas battery storage provider to better use the state’s wind and solar resources. Google signed a deal with Fervo, a company developing utility-scale geothermal resources.

 

 

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— Techmeme

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FGI launches the First Flush Guard™ Anti-Overflow Toilets at KBIS

The Flush Guard Patented Anti-Overflow Drain System Is the Cure for “Overflowbia”

 

EAST HANOVER, N.J. — (BUSINESS WIRE) — #AntiOverflow — FGI Industries, Ltd. (Nasdaq: FGI), a leading global supplier of kitchen and bath products, today announced the launch of Flush Guard at the Kitchen & Bath Industry Show (KBIS) in Las Vegas, NV. Leveraging an incredibly effective, patented anti-overflow drain system, Flush Guard Anti-Overflow Toilets effectively remove the fear of overflow, a feeling known as “Overflowbia.”

 

“Our research shows that ‘Overflowbia,’ or the fear of a toilet overflow, is very real – particularly among those who have experienced it firsthand,” explains Barry Jacobs, SVP of Product Development at FGI Industries. “Flush Guard’s anti-overflow drain system represents the next major innovation in toilets…one that brings with it a sense of emotional relief. With Flush Guard, consumers can literally ‘go in peace.’”

 

Flush Guard Anti-Overflow Toilets feature one of the most powerful flushes on the market, making them difficult to clog in the first place. But in the unlikely event that the main drain becomes clogged, the three anti-overflow holes in the bowl allow water to escape through a secondary drain. And that anti-overflow drain is self-cleaning with every flush.

 

Continuing the theme of stress reduction, Flush Guard Toilets are stylish, high-quality, and easy to keep clean. Both the primary and secondary drains empty into a standard waste pipe and utilize standard fittings, so there’s no special installation or plumbing required, making them excellent as new construction and replacement toilets alike. When used as a replacement, a Flush Guard Toilet completely covers the area of the old toilet thanks to the industry’s largest footprint. Any marks or tile discolorations are thereby hidden, eliminating the need for costly surface repairs.

 

“As North America’s largest and most comprehensive tradeshow dedicated to the kitchen and bath industry, we couldn’t imagine launching such a momentous leap forward in toilet technology in any other venue,” says Glen Paporello, VP of Marketing. “Attendees who stop by our KBIS booth #N1212 can see Flush Guard Anti-Overflow Toilets in action – along with our new ‘Overflowbia’ launch campaign.”

 

Flush Guard technology will initially be available to consumers on Craft + Main® brand toilets online and in-store through authorized distributors as of April 2024. To learn more about this revolutionary new toilet technology – or to become a distributor so you can help your customers go in peace – visit FlushGuardToilets.com.

 

About FGI Industries, Ltd.

FGI Industries, Ltd. (Nasdaq: FGI) is a leading global supplier of kitchen and bath products. For over 37 years, we have built an industry-wide reputation for product innovation, quality, and excellent customer service. We are currently focused on the following product categories: sanitaryware (primarily toilets, sinks, pedestals and toilet seats), bath furniture (vanities, mirrors and cabinets), shower systems, customer kitchen cabinetry and other accessory items. These products are sold primarily for repair and remodel activity and, to a lesser extent, new home or commercial construction. We sell our products through numerous partners, including mass retail centers, wholesale and commercial distributors, online retailers and specialty stores.

Contacts

Glen Paporello

FGI Industries, Ltd.

Glen.Paporello@FGI-Industries.com

Stefanie Fernandez

The S3 Agency

sfernandez@theS3agency.com

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Of 2,745 US adult TikTok users: The top 25% post 98% of public videos, typical user rarely posts, 40% find  For You interesting…

—  Around half of adult TikTok users in the U.S. have never posted a video themselves.  And a minority of users produce the vast majority of content

 

Samuel Bestvater / Pew Research Center:

 

A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.

 

These findings come at a time when one-third of U.S. adults say they use the site and a growing share get news there. Among our key findings about how the American public is using TikTok:

 

A small share of users are responsible for producing the majority of TikTok content. The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group. This is in line with the Center’s previous research on Twitter users, which found a similar ratio of highly active users creating the majority of content on the platform.

 

The typical TikTok user posts seldom, if ever. About half of all U.S. adults on the site have never posted a video themselves. And the typical user has not added any information to the “bio” field on their account.

 

The posting behaviors of younger adults do not stand out dramatically from other age groups.Users ages 18 to 34 are much more likely than their older counterparts to use TikTok in the first place. But around half of these younger users have ever posted on the site – similar to the share among users ages 35 to 49.

 

Users who have posted videos on TikTok are more active on the platform in general than non-posters. Posters typically follow more users, have more followers themselves, are more likely to have filled out their account bio and are somewhat more likely to find the content of their “For You” page extremely interesting.

 

TikTok users are more likely than not to find their “For You” page interesting.TikTok is defined by its algorithmically curated “For You” page, and users generally like the content the algorithm serves them. Some 40% of users say this content is either extremely or very interesting to them, far more than the 14% in total who say it is not too or not at all interesting.

 

The study began with a survey conducted in August 2023 of 2,745 U.S. adult TikTok users. It includes direct observation of the accounts and posting behavior of 869 respondents who volunteered to share their account handle for research purposes.

 

 

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— Techmeme

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Microsoft announces AI Generative Erase for users to remove objects, people from images in its Photos app on Windows 10 and higher

Sean Hollister / The Verge:

 

 

This good dog is about to go off-leash. GIF: Microsoft

— Google and Samsung aren’t the only ones baking magical AI selective photo erasers into their devices — they’re about to become table stakes for Windows PCs too.

 

Microsoft has just announced Generative erase, a feature that lets you do similar things in the Photos app that comes bundled with Windows.

 

Above and below, you can see how Microsoft disappears a dog’s leash and some unintentional photobombers using the power of generative AI:

 

While that may not be quite as nifty a party trick as other AI fakery you’ve seen, you won’t need to buy a new Pixel or Galaxy to integrate this into your life, either. Microsoft says it’s not only rolling this out to Windows 11, but also backporting all of the Photos’ AI edit features to Windows 10, in addition to Windows 11 for Arm64 devices. Those include a background removal feature as well.

 

These tools are for Windows Insiders for now, though. Says Microsoft: “This update is beginning to roll out to Windows Insiders in all channels today (including Windows Insiders on Windows 10 in the Release Preview Channel). Make sure to update your app to version number 2024.11020.21001.0 or higher.”

 

The company’s blog post doesn’t say whether AI-edited photos will come with metadata or watermarks so you can distinguish them from unedited ones.

 

 

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— Techmeme

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Samsung: Galaxy Book4 series, with Intel Core Ultra chips and AMOLED touchscreens, available in US, UK, other markets Feb. 26

The Galaxy Book 4 Ultra, Book 4 Pro, and Book 4 Pro 360 are all coming soon.

 

 

Mark Tyson / Tom’s Hardware:

 

 

—  Samsung has announced that its first AI PC series will become available son Feb. 26.

 

The Samsung Galaxy Book 4 series consists of three base designs: Galaxy Book 4 Ultra, Book 4 Pro, and Book 4 Pro 360. All feature embedded Intel NPUscourtesy of one of Core Ultra 9/7 processors.

Other common yet desirable qualities of the Galaxy Book 4 family are a Dynamic AMOLED 2X touch screen with 120% DCI-P3, AKG quad speakers with Dolby Atmos, lengthy battery life, a new discrete Samsung Knox security chip, and enhanced connectivity as standard.

 

In the video embeded above, Samsung details ways the NPU will be useful to accelerate AI on the laptop. For example, we see AI in action in Adobe creative software and using Microsoft Copilot assistance for various smart and labor-saving tasks in Windows. (though at the moment, that’s cloud-based). Another major focus of the brief video is on smart connectivity, which is particularly tightly integrated for owners of Samsung’s Android phones.

 

Though Samsung has great claims for the audio-visual experience on offer from all the above laptops and boasts about the utility delivered by its onboard AI, readers should, as always, check for reviews on sites like Tom’s Hardware. We reviewed the Galaxy Book 3 Ultra last April, and it was surprisingly good though. Of course, the AI PC experience delivered by Samsung will also rely on partner software, and we are at a stage where developers are still establishing compelling use cases for PCs with onboard NPUs.

 

Samsung US hasn’t listed or detailed any of the new Galaxy Book 4 devices at the time of writing, though it is selling off Book 3 models in an event that ends on February 25. We note Samsung Canada has all the models available for pre-order, though. The Canadian page is selling multiple configurations of all three designs with configuration options for GPU, CPU, and storage (depending upon the model) at prices ranging from CAD$999 (USD$740) to CAD$2,999 (USD$2,222). Pricing also seems to be shown in South Korean and Indian markets.

 

 

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— Techmeme

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AT&T and L&T Technology Services collaborate to accelerate solutions to address climate change

Pioneering solutions that pair connectivity with engineering expertise to reduce emissions

 

EDISON, N.J. — (BUSINESS WIRE) — $LTTS #ConnectedClimateInitiative — L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a prominent global digital engineering and R&D services company, and AT&T, one of the largest telecommunications companies worldwide, Friday announced a strategic alliance aimed at curbing global emissions.

 

This groundbreaking collaboration will utilize the combined resources and expertise of both companies to develop advanced solutions that can significantly reduce environmental impact.

As part of this collaboration, LTTS will participate in AT&T’s Connected Climate Initiative (CCI), a collaborative effort that works on connectivity-based solutions to reduce greenhouse emissions by 1 gigaton by 2035. The effort brings together a diverse group of organizations to unleash the power of connectivity solutions, including the Internet of Things (IoT), fiber, 5G, and edge computing, to reach this goal. As a participant in the CCI, LTTS will collaborate with AT&T to work toward the collective emissions reduction commitment and help enable companies to make sustainable business decisions.

 

“Armed with AT&T’s formidable telecommunications infrastructure and our own deep-seated expertise in engineering DNA, we are poised to make substantial strides towards a future less dependent on carbon,” said Alind Saxena, President, Sales and Executive Director at L&T Technology Services (LTTS).

 

“This collaboration is a pledge to the planet. We’re not just developing technologies – we’re crafting a sustainable legacy, one that significantly reduces our environmental footprint.”

 

For L&T Technology Services (LTTS), sustainability transcends the realm of mere commitment; it forms an integral part of the organizational ethos, deeply embedded in all their actions. The company offers an extensive suite of sustainability services that encompasses a wide range of solutions, all meticulously designed to mitigate environmental impact and drive positive change.

 

LTTS’ offerings span from green engineering solutions and energy management strategies to waste reduction initiatives and community engagement programs. These solutions empower organizations to integrate sustainability into every facet of their operations. With a keen focus on innovation and collaboration, LTTS guides its global customers through the complexities of sustainability, equipping them to attain their environmental and social objectives while ensuring business success.

 

LTTS will work with AT&T to deliver a suite of cutting-edge services designed to leverage AT&T connectivity to help companies achieve emissions reduction targets. Examples of this collaboration include:

  • Developing engineering and connectivity solutions that are geared towards driving digital transformation for a greener future across various industries
  • gEdge, a scalable, ready-for-implementation immersive data center-in-a-box solution
  • i-BEMS, an energy-efficient building automation framework
  • Design and engineering for renewable energy utilizing connectivity to enhance reliability and efficiency of energy supply to the network grid
  • Engineering and connectivity solutions focused on accelerating cleaner, sustainable energy such as green hydrogen
  • Carbon sequestration technology and connectivity-enabled measurement and verification platforms

 

“As we work towards achieving the Gigaton goal, we know that it’s collaborations like this one, combining our respective resources and expertise, that will help us get there,” said Shannon Carroll, AVP of Global Environmental Sustainability at AT&T. “Together with LTTS, we’re committed to create a more sustainable tomorrow.”

 

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

 

About L&T Technology Services Ltd

L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. We also have more than 100 labs dedicated to R&D and Engineering, 20 + labs specifically for Sustainability and Innovation. Our customer base includes 69 Fortune 500 companies and 57 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 23,200 employees spread across 22 global design centers, 28 global sales offices and 105 innovation labs as of Dec. 31, 2023.

 

For more information, please visit https://www.LTTS.com/

Contacts

Media Contact:
Aniruddha Basu

L&T Technology Services Limited

E: Aniruddha.Basu@Ltts.com

Anindita Sarkar

L&T Technology Services Limited

E: Anindita.Sarkar@Ltts.com

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AT&T on Feb. 22 outage: ‘Caused by the application and execution of an incorrect process’ while expanding its network, ‘not a cyber attack’

—  AT&T says they have “restored wireless service to all our affected customers.”

 

ABC News:

 

 

A temporary network disruption that affected AT&T customers in the U.S. Thursday was caused by a software update, the company said.

A man walks past the AT&T store in New York’s Times Square, June 17, 2015. — Brendan McDermid/Reuters, FILE

 

AT&T told ABC News in a statement ABC News that the outage was not a cyberattack but caused by “the application and execution of an incorrect process used as we were expanding our network.”

 

“We are continuing our assessment of today’s outage to ensure we keep delivering the service that our customers deserve,” the statement continued.

 

The software update went wrong, according to preliminary information from two sources familiar with the situation.

 

Sources have told ABC News that there was nothing nefarious or malicious about the incident.

 

The outage was not caused by an external actor, according to a source familiar with the situation. AT&T performs updates regularly, according to the source.

 

In an earlier statement to ABC News, AT&T said some customers were “experiencing wireless service interruptions” and advised them to make calls over Wi-Fi.

 

The company issued an update later Thursday afternoon saying that its network had been fully restored.

 

“We have restored wireless service to all our affected customers. We sincerely apologize to them. Keeping our customers connected remains our top priority, and we are taking steps to ensure our customers do not experience this again in the future,” the company said in a message on its website.

 

Two sources briefed on the situation told ABC News that the FBI and Department of Homeland Security (DHS), among other agencies, had been urgently investigating to determine whether the AT&T outage was the result of a cyberattack or a hack, or simply some sort of technical malfunction.

 

As of 5 a.m. ET, the U.S. Cybersecurity and Infrastructure Security Agency (CISA) reported, according to a confidential memo obtained by ABC News, that “the cause of the outage is unknown and there are no indications of malicious activity.” CISA is an agency within DHS tasked with monitoring cyber threats.

 

The FCC has been in touch with AT&T to figure out what caused the outage, according to National Security Communications Advisor John Kirby.

 

Kirby told reporters Thursday afternoon that DHS and the FBI were looking into the outage as well and working with the tech industry and network providers to see what can be done “from a federal perspective to enhance their investigative efforts to figure out what happened here.”

 

“The bottom line is we don’t have all the answers,” he said. “We’re working very hard to see if we can get to the ground truth of exactly what happened.”

 

Several police departments and municipalities warned local residents of what they described as a nationwide outage. In turn, officials urged callers to contact emergency services by alternative means.

 

“There is a nationwide AT&T outage that is preventing wireless customers from making and receiving any phone calls (including to 9-1-1),” the Charlotte-Mecklenburg Police Department, which serves the Charlotte, North Carolina area, said in a post on X.

 

The county government in Fairfax, Virginia, released a similar warning.

 

“There is a nationwide AT&T outage that is preventing wireless customers from making and receiving any phone calls (including to 9-1-1),” the Fairfax County Government said on X. “Try calling from a landline or ask a friend or family member to call 9-1-1 on your behalf.”

 

In response to an earlier request from ABC News, CISA said they had no comment on the outage.

 

AT&T serves more than 100 million customers across mobile and broadband services, according to the company’s website.

 

Verizon and T-Mobile both told ABC News that their respective networks are not experiencing outages but customers may experience difficulty when contacting individuals affected by outages at other providers.

 

“Verizon’s network is operating normally. Some customers experienced issues this morning when calling or texting with customers served by another carrier. We are continuing to monitor the situation,” a Verizon spokesperson said.

 

T-Mobile similarly told ABC News, “We did not experience an outage. Our network is operating normally. Down Detector is likely reflecting challenges our customers were having attempting to connect to users on other networks.”

 

 

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— Techmeme

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Apple says the iPhone 15 lineup can retain 80% of its original battery capacity after 1,000 charge cycles, up from its original estimate of 500 charge cycles

Chance Miller / 9to5Mac:

 

 

—  In addition to changes to the Battery Health settings in iOS 17.4, Apple has more iPhone battery news to share Wednesday.

 

Apple says that it is updating the battery cycle lifespan for iPhone 15 and iPhone 15 Pro.

 

Apple initially said that the iPhone 15’s battery would retain up to 80% of its original capacity at 500 complete charge cycles. Now, the company tells 9to5Mac that the iPhone 15 can retain 80% of its original capacity at 1000 complete charge cycles.

 

Apple says that its testing involved charging and discharging the battery 1000 times under specific circumstances representing common use cases. The improvement is due to Apple making continued updates to battery components and power management systems over the years.

 

Apple says that this change in battery cycle lifespan only applies to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Previous iPhone models continue to be rated at retaining up to 80% capacity at 500 complete charge cycles. The company adds, however, that it is currently investigating older iPhone models, as well.

 

As a refresher, here’s what Apple means when it refers to battery capacity in iPhone:

Maximum battery capacity measures the device battery capacity relative to when it was new. A battery will have lower capacity as the battery chemically ages which may result in fewer hours of usage between charges. Depending upon the length of time between when the iPhone was made and when it is activated, your battery capacity may show as slightly less than 100%.

 

If you have an iPhone 15, you can check your battery’s charge cycle count in the Settings app. Apple does not show battery cycle information on older iPhone models.

 

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South Korea’s leading display makers LG and Samsung close ranks as they cede ground to Chinese TV and smartphone screen manufacturers and face OLED competition

—  After taking over mass-market LCDs, Chinese manufacturers are threatening to undercut South Korean makers on premium OLED technology

 

Financial Times:

 

South Korea’s leading display makers LG and Samsung are closing ranks as they cede more ground to Chinese manufacturers of TV and smartphone screens and face being undercut on their leading-edge OLED technology.

 

In what has become a battle for survival for the once-dominant companies in the sector, Samsung closed its last liquid crystal display factory in China in 2021 and is set to rely this year on its domestic rival to produce more of its panels there. The unusual level of co-operation comes as LG seeks to sell its remaining LCD plant in the country, according to reports, after a slump in global IT sales following the lifting of pandemic-era lockdowns in China.

 

Having conquered the market for cheaper mass-market LCD technology, Chinese display manufacturers are now making inroads on the last bastion of South Korean technological superiority, with their leader — state-owned BOE Technology — building a $9bn plant to produce cutting-edge organic light-emitting diode panels in the southwestern Chinese city of Chengdu.

 

South Korea’s display industry is facing the same fate as Japan’s in the $160bn global market, analysts said, citing the worst-case scenario of JOLED, a Japanese joint venture between Panasonic and Sony’s advanced display businesses, which went bankrupt last year with $250mn in liabilities after struggling to match South Korean investments in the sector.

“Just as Korea overtook Japan as the display industry leader, China is likely to outsmart us on the back of its huge domestic market, abundant capital and technological development,” said Park Chong-hoon, head of research at Standard Chartered in Seoul.

 

Park added that the display battle was indicative of the wider struggle for South Korea to preserve its technological edge over China in industries ranging from chips and batteries to smartphones and shipbuilding.

 

“This phenomenon will not be confined to just the display market. China is catching up fast in other capital-intensive industries and will soon overtake Korea in most key manufacturing industries,” he said.

 

Samsung and LG rose to pre-eminence in the global display market in the 2000s, following a series of aggressive investments that helped them overthrow the Japanese incumbents. They relied on their in-house display businesses to supply panels to their TV and smartphone divisions, but that model was disrupted by the rise of Chinese alternatives supported by generous government subsidies and a giant domestic market, as well as by Taiwanese competitors.

 

“The massive expansion of Chinese panel production capacity and the resulting price competitiveness led Korean panel makers to exit the LCD supply chain under loss pressures,” said Iris Yu, an analyst at Taiwanese consultancy TrendForce.

 

The two South Korean companies have focused their investments instead on OLED displays for high-end TVs, smartphones and tablets, as well as next-generation micro OLED displays for virtual and augmented reality devices such as Apple’s Vision Pro headset. LG Display is the world’s only mass producer of large OLED panels, although OLED TVs only make up 3 per cent of the global TV market. Now the two are finding themselves under pressure in the OLED segment as well.

BOE’s new Chengdu plant will produce OLED substrates using the latest 8.6-generation technology — setting up a head-to-head battle with Samsung to supply OLED panels to Apple for next-generation iPads and MacBooks.

 

“Korea is far advanced in terms of OLED quality, but China’s OLED panels are much cheaper than Korea’s,” said Yi Choong-hoon, a display expert and head of Seoul-based UBI Research.

 

“China suffers huge losses, but it still supplies OLED panels at cheap prices to increase its market share, meaning it will kill off competitors as it has done in the LCD market,” he added.

 

“China will overtake Korea in the OLED market, too, if things are left as they are.”

 

The South Korean companies must also contend with an intensifying Chinese campaign to acquire their display-making expertise.

 

According to South Korean government figures, between 2016 and 2023, Chinese entities were able to steal more technology from the country’s display sector than from any other industry apart from the chip sector. Last year Samsung Display filed a complaint against BOE with the US International Trade Commission aimed at stopping the Chinese company from selling displays in the US using tech that was allegedly stolen, according to the South Korean company.

 

BOE, which denies the allegations, has responded with a barrage of lawsuits against several Samsung subsidiaries in China. Having cut ties with BOE, Samsung is now getting more LCD panels from LG Display’s Chinese plant in the southern city of Guangzhou. Yu of TrendForce predicts that Samsung “will significantly reduce its dependency on Chinese panel makers in 2024, dropping its procurement share from 55 per cent to 38 per cent.”

The new partnership between the South Korean companies also constitutes a lifeline for LG, which suffered seven straight quarters of losses before finally reporting an operating profit in the final quarter of 2023.

“Samsung and LG need each other because the all-out display war between Korea and China has spread to the premium market,” said Nam Sang-uk, a researcher at the Korea Institute for Industrial Economics & Trade.

 

Samsung and LG declined to comment on their co-operation. Yi of UBI Research said Washington should consider intervening on South Korea’s behalf, arguing that a Chinese takeover of the sector would complicate US-led efforts to enlist Seoul’s assistance in reducing China’s access to more sensitive technologies such as semiconductors.

 

“China dominating the display sector will undermine US chip strategy because it gives Beijing such leverage over Seoul,” said Yi.

 

“If Korea reduces its chip supply to China, then China can reduce its display supply to Korea. The more dependent Korean IT companies become on Chinese suppliers, the more this kind of retaliation will hurt.”

 

 

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— Techmeme

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INVIDI Technologies and Tata Play revolutionize television advertising landscape in India with launch of data-driven addressable advertising

PRINCETON, N.J. & CHENNAI, India — (BUSINESS WIRE) — #AddressableTVINVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution and Pay TV platform, to introduce targeted advertising on linear TV channels.

 

The collaboration leverages INVIDI’s innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint. This marks a significant milestone in the evolution of television advertising in India.

 

Addressable advertising opens doors to a new realm of possibilities in India, where advertisers can now deliver ads tailored to each identified region or audience cohort, ensuring that every household receives content aligned with their interests. This not only maximizes the impact of advertising campaigns but also increases the value of Tata Play’s advertising inventory.

 

“Addressable advertising is a game-changer for advertisers. The technology will not only boost advertising effectiveness but also create an opportunity for small and regional brands to reach viewers of national TV,” said Harit Nagpal, Managing Director and Chief Executive Officer of Tata Play.

 

“INVIDI Technologies is proud to join forces with Tata Play to introduce cutting-edge addressable advertising solutions to the Indian television landscape. This collaboration marks a significant stride toward a future where advertising is optimally relevant, with minimal wasted reach. Through personalized and targeted content delivery, we aim to redefine the viewer’s relationship with advertising, creating a more engaging and meaningful experience. Our advanced technology is poised to elevate the standard of television advertising in India, and we are thrilled to be at the forefront of this transformative journey with Tata Play,” said Prasad Sanagavarapu, Managing Director of India and EMEA for INVIDI Technologies.

 

The partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in India. By adopting addressable advertising, the industry is not just embracing innovative technology, it is putting viewers at the center of the advertising experience.

 

The launch of addressable advertising solutions by INVIDI and Tata Play is poised to reshape the television advertising landscape in India. This move aligns with the global trend towards more targeted and data-driven advertising, bringing India to the forefront of innovation in the industry.

 

About INVIDI Technologies

INVIDI Technologies’ patented advanced advertising technologies unlock the maximum value of premium video by uniting distributors, programmers, and data providers to ensure advertisers reach the right audiences when, where, and however they are watching. INVIDI launched the first broadly deployed addressable advertising system in the world and its products enable cross-platform campaign execution to provide maximum reach and optimal viewer experience management. Our partners use INVIDI’s software to produce billions of dollars in advertising revenue and relevant messaging, while protecting viewer privacy. INVIDI’s Emmy® Award-winning technical excellence, industry-leading experience, and innovative linear and digital precision-based solutions are deployed in the United States and around the world. INVIDI is co-owned by AT&T, DISH Network L.L.C., and WPP. Learn more at www.invidi.com.

 

About Tata Play

Incorporated in 2001 and with services launched since 2006, Tata Play is India’s leading content distribution platform providing Pay TV and OTT services. Its objective is to connect to leading content in the world on any budget, any screen, anytime and anywhere.

 

Staying true to its commitment of making tomorrow better than today, Tata Play’s growth over the years has been cemented by many innovations and enhancements. The company has invested in advanced digital infrastructure, partnered with global leaders to provide superior technology and set up high-end 24×7 call centers in 12 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Play has footprints pan India with 23 million connections.

Contacts

INVIDI Technologies:
media@invidi.com

Tata Play:
Atrayee Chandra

Atrayee.chandra@tataplay.com