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Blue Earth Diagnostics highlights presentations on POSLUMA® (Flotufolastat F 18) in prostate cancer at upcoming ASTRO Annual Meeting

 

MONROE TOWNSHIP, N.J. & OXFORD, England — (BUSINESS WIRE) — Blue Earth Diagnostics, a Bracco company and recognized leader in the development and commercialization of innovative PET radiopharmaceuticals, today announced presentations on POSLUMA® (flotufolastat F 18) injection (formerly known as 18F-rhPSMA-7.3) at the upcoming American Society for Therapeutic Radiology and Oncology (ASTRO) 2023 Annual Meeting, to be held in San Diego, Calif., from Oct. 1-4, 2023.

 

POSLUMA is indicated for positron emission tomography (PET) of prostate-specific membrane antigen (PSMA) positive lesions in men with prostate cancer with suspected metastasis who are candidates for initial definitive therapy or with suspected recurrence based on elevated serum prostate-specific antigen (PSA) level.

 

“PET imaging with POSLUMA reveals clinical information crucial to decision-making for men with prostate cancer, and we are excited to share further information with the radiation oncology community at ASTRO 2023,” said David E. Gauden, D.Phil., Chief Executive Officer of Blue Earth Diagnostics. “Phase 3 results from the SPOTLIGHT trial demonstrated the ability of POSLUMA to detect recurrent disease even at low prostate specific antigen (PSA) levels, and Dr. Ashesh Jani’s oral presentation will detail further information about its diagnostic performance at PSA levels <1 ng/mL. Dr. Phillip Kuo will present additional results from the Phase 3 LIGHTHOUSE trial that evaluated POSLUMA performance in newly diagnosed patients having high/very high risk prostate cancer and negative results with conventional imaging. Blue Earth Diagnostics will also host an Industry-Expert Theater event, ‘POSLUMA: Precision PET Imaging that is Truly Revealing’.”

 

Details of selected oral and poster presentations by Blue Earth Diagnostics and its collaborators are listed below.

 

HIGHLIGHTED SCIENTIFIC PRESENTATIONS

Monday, Oct. 2, 2023

Oral presentation

Title:

Detection Rate of 18F-rhPSMA-7.3 PET in Patients with Suspected Prostate Cancer Recurrence at PSA Levels <1 ng/mL: Data from the Phase 3 SPOTLIGHT Study

Presenter:

Ashesh B. Jani, MD, FASTRO, Department of Radiation Oncology, Winship Cancer Institute of Emory University, Atlanta, Ga., for the SPOTLIGHT Study Group

Session Type:

Oral

Session Title:

SS11 – GU 3 Novel Prognostication Techniques for Prostate Cancer

Presentation Time:

3:30 – 3:37 PM PT

Location:

Room 6 D/E

Presentation No.:

160

Tuesday, October 3, 2023

Poster presentation   

Title:

Diagnostic Performance of 18F-rhPSMA-7.3 PET in Men with Newly Diagnosed High-risk Prostate Cancer and Negative Conventional Imaging

Presenter:

Phillip H. Kuo, MD, Ph.D., Departments of Medical Imaging, Medicine, and Biomedical Engineering, University of Arizona, Tucson, Ariz., on behalf of  Gary A. Ulaner, MD, Ph.D., Hoag Family Cancer Institute, Irvine, Calif. and University of Southern California, Los Angeles, Calif., for the LIGHTHOUSE Study Group

Session Title:

PQ 06 – Poster Q&A 06 – Session 06 – Genitourinary Cancer, Patient Safety and Nursing

Presentation Time:

2:30 – 3:45 PM PT

Location:

Hall B1

Presentation No.:

2972

 

Blue Earth Diagnostics invites participants at the 2023 ASTRO Annual Meeting to attend the presentations above and visit the company at Exhibit Booth 2223. Blue Earth Diagnostics is hosting an Industry-Expert Theater event, “POSLUMA: Precision PET Imaging that is Truly Revealing,” with invited speaker Dr. Nicholas Zouain, Radiation Oncologist, Medical Director of West Florida Radiation Therapy, US Oncology Network, Clearwater, Fla. The event will be held on Sunday, October 1, 2023, from 12:00 PM to 1:00 PM PT, in Theater 1 of the San Diego Convention Center. For full session details and scientific presentation listings, please see the ASTRO online program here.

 

Indication and Important Safety Information About POSLUMA

INDICATION

POSLUMA® (flotufolastat F 18) injection is indicated for positron emission tomography (PET) of prostate-specific membrane antigen (PSMA) positive lesions in men with prostate cancer

  • with suspected metastasis who are candidates for initial definitive therapy
  • with suspected recurrence based on elevated serum prostate-specific antigen (PSA) level

 

IMPORTANT SAFETY INFORMATION

  • Image interpretation errors can occur with POSLUMA PET. A negative image does not rule out the presence of prostate cancer and a positive image does not confirm the presence of prostate cancer. The performance of POSLUMA for imaging metastatic pelvic lymph nodes in patients prior to initial definitive therapy seems to be affected by serum PSA levels and risk grouping. The performance of POSLUMA for imaging patients with biochemical evidence of recurrence of prostate cancer seems to be affected by serum PSA levels. Flotufolastat F 18 uptake is not specific for prostate cancer and may occur in other types of cancer, in non-malignant processes, and in normal tissues. Clinical correlation, which may include histopathological evaluation, is recommended.
  • Risk of Image Misinterpretation in Patients with Suspected Prostate Cancer Recurrence: The interpretation of POSLUMA PET may differ depending on imaging readers, particularly in the prostate/prostate bed region. Because of the associated risk of false positive interpretation, consider multidisciplinary consultation and histopathological confirmation when clinical decision-making hinges on flotufolastat F 18 uptake only in the prostate/prostate bed region or only on uptake interpreted as borderline.
  • POSLUMA use contributes to a patient’s overall long-term cumulative radiation exposure. Long-term cumulative radiation exposure is associated with an increased risk for cancer. Advise patients to hydrate before and after administration and to void frequently after administration. Ensure safe handling to minimize radiation exposure to the patient and health care providers.
  • The adverse reactions reported in ≥0.4% of patients in clinical studies were diarrhea, blood pressure increase and injection site pain.
  • Drug Interactions: androgen deprivation therapy (ADT) and other therapies targeting the androgen pathway, such as androgen receptor antagonists, may result in changes in uptake of flotufolastat F 18 in prostate cancer. The effect of these therapies on performance of POSLUMA PET has not been established.

 

To report suspected adverse reactions to POSLUMA, call 1-844-POSLUMA (1-844-767-5862) or contact FDA at 1-800-FDA-1088 or www.fda.gov/medwatch.

 

Full POSLUMA prescribing information is available at www.posluma.com/prescribing-information.pdf.

 

About Blue Earth Diagnostics

Blue Earth Diagnostics, an indirect subsidiary of Bracco Imaging S.p.A., is a growing international molecular imaging company focused on delivering innovative, well-differentiated diagnostic solutions that inform patient care. Formed in 2014, the Company’s success is driven by its management expertise and supported by a demonstrated track record of rapid development and commercialization of positron emission tomography (PET) radiopharmaceuticals. Blue Earth Diagnostics’ expanding oncology portfolio encompasses a variety of disease states, including prostate cancer and neuro-oncology. Blue Earth Diagnostics is committed to the timely development and commercialization of precision radiopharmaceuticals for potential use in imaging and therapy. For more information, please visit: www.blueearthdiagnostics.com.

 

About Bracco Imaging

Bracco Imaging S.p.A., part of the Bracco Group, is a world-leading diagnostic imaging provider. Headquartered in Milan, Italy, Bracco Imaging develops, manufactures and markets diagnostic imaging agents and solutions. It offers a product and solution portfolio for all key diagnostic imaging modalities: X-ray imaging (including Computed Tomography-CT, Interventional Radiology, and Cardiac Catheterization), Magnetic Resonance Imaging (MRI), Contrast Enhanced Ultrasound (CEUS), and Nuclear Medicine through radioactive tracers and novel PET imaging agents to inform clinical management and guide care for cancer patients in areas of unmet medical need. Our continually evolving portfolio is completed by a range of medical devices, advanced administration systems and dose-management software. In 2019 Bracco Imaging also enriched its product portfolio by expanding the range of oncology nuclear imaging solutions in the urology segment and other specialties with the acquisition of Blue Earth Diagnostics. Visit: www.braccoimaging.com.

Contacts

For Blue Earth Diagnostics (U.S.)
Priscilla Harlan

Vice President, Corporate Communications

(M) (781) 799-7917

priscilla.harlan@blueearthdx.com

For Blue Earth Diagnostics (UK)
Clare Gidley

Associate Director Marketing and Communications

+44 (0)1865 784186

clare.gidley@blueearthdx.com

Media
Sam Brown Inc.

Mike Beyer

(M) (312) 961-2502

mikebeyer@sambrown.com

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Business Technology

Calix continues 24-year leadership in US rural broadband by expanding strategy to include American manufacturing, ensuring full participation in the Broadband Equity, Access, and Deployment (BEAD) program

Calix and its strategic manufacturing solutions provider, Jabil, join with government leaders, including US Assistant Secretary of Commerce Alan Davidson and Michigan Lieutenant Governor Garlin Gilchrist, to unveil the details of its strategy to meet Build America, Buy America (BABA) requirements by manufacturing critical broadband hardware systems from the unique US-built Calix software and cloud platform at Jabil’s facility in Auburn Hills, Michigan

 

AUBURN HILLS, Mich. & SAN JOSE, Calif. — (BUSINESS WIRE) — Calix, Inc. (NYSE: CALX) today affirmed its commitment to “Build America, Buy America” (BABA) for the Broadband Equity, Access, and Deployment (BEAD) program during a special event held at a manufacturing facility in Auburn Hills, Michigan, operated by Jabil Inc (NYSE: JBL). This commitment includes expanding a manufacturing services agreement with Jabil at its Michigan facility. Calix was joined by government leaders United States Assistant Secretary of Commerce Alan Davidson and Michigan Lieutenant Governor Garlin Gilchrist.

Calix was founded in the United States (US) 24 years ago with an exclusive focus on enabling rural broadband service providers (BSPs). Over the past 12 years, Calix has invested $1.2 billion to build the only end-to-end software and cloud broadband platform, further establishing the company as the leading technology partner to rural BSPs across the US. Calix has more than 1,300 active US customers and nearly 100 percent serve rural markets, where they are leading the way to close the digital divide. The decision to move manufacturing to the US will ensure that Calix customers can leverage the BEAD program to meet this objective—and it will create new, high-value manufacturing jobs nationwide by building on decades of US-led innovation across Calix Cloud®, software, and systems.

 

“We founded Calix 24 years ago in the US by focusing on and partnering with US rural broadband providers as they innovated to close the digital divide,” said Calix Chairman Carl Russo. “Cooperatives, tribal and community-owned, family and community run, and private equity-backed local broadband providers are the lifeblood of rural America, and we appreciate the opportunity to partner with federal and state leaders on broadband programs that help them expand the great work that they do every day. In doing so, they have created tremendous value for underserved communities across the US as our America-led software and cloud innovation in broadband has enabled even the smallest BSP to thrive and provide the essential broadband services that enable economic growth, education, health, and safety. Calix, our customers, and our partners are tremendously thankful to the National Telecommunications and Information Administration (NTIA) and the Commerce Department for their leadership in ensuring that we can deliver world-class broadband and life-enhancing managed services to every citizen and local business. More importantly, they are doing it through a program that will help us meet this objective through Calix America-led software and cloud innovation while contributing to America’s manufacturing renaissance.”

 

With an initial investment from Calix of $4 million to $6 million and an ongoing spend for operations of $10 million to $15 million per year, Calix manufacturing solutions providers will hire workers in manufacturing, operations, engineering, quality assurance, and administrative roles as they ramp US production of Calix optical solutions—a first step in the company’s BABA initiative. The ongoing collaboration with these manufacturers will create more than 100 American jobs, with additional jobs planned as Calix customers participate in the BEAD program over the next five to 10 years.

 

“President Biden’s Investing in America agenda and commitment to ‘Made in America’ is driving a resurgence in manufacturing across the country,” said US Secretary of Commerce Gina Raimondo. “Today’s announcement is more evidence that we can close the digital divide and connect everyone in America to high-speed internet networks built by American workers with American-made equipment.”

 

“The ‘Internet for All’ initiative is not just a connectivity program; it’s a jobs program—for the people who build the networks and for the people who make the equipment those networks need,” said USAssistant Secretary of Commerce for Communications and Information and NTIA Administrator Alan Davidson.“If network equipment can be made in America, it should be made in America. Companies like Calix are stepping up and answering that call.”

 

Today, Calix employs over 1,000 professionals in the US who design, develop, market, sell, and service its end-to-end broadband platform and managed services. Calix will add to its US operations by expanding its hardware manufacturing relationships. Specifically, Calix has longstanding partnerships with three manufacturing solutions providers: a five-year partnership with Jabil, an eight-year partnership with Gemtek, and a 10-year partnership with Hisense Broadband. The manufacturing services agreements between Calix and these providers reflect the following:

  • Jabil will produce optical network terminals (ONTs) and optical line terminals (OLTs) in Michigan
  • Gemtek will produce ONTs at its California facility
  • Hisense Broadband will produce optical modules at its New Jersey facility

 

“Jabil is excited to join Calix in supporting the BEAD program while bridging the digital divide to bring critical broadband access to those who need it most,” said Jabil Executive Vice President of Operations Gerald “JJ” Creadon. “As a global manufacturing solutions provider, we have a presence in 30 countries and more than 100 facilities, yet Jabil was founded less than 30 miles from this state-of-the-art factory in Auburn Hills. We are extremely proud to ramp production of Calix’s industry-leading platforms here in Michigan, incorporating the latest automation and process technologies to accelerate the delivery of Calix’s industry-leading broadband-access equipment.”

 

Creadon joined leaders of the NTIA at the event, along with many Calix customers, including Robert Hance, President and CEO of Midwest Energy and Communications (MEC) in Cassopolis, Michigan.

 

“Midwest Energy and Communications has been committed to serving rural communities in Michigan, Indiana, and Ohio for nearly a century,” said Hance. “From our founding as an electric cooperative in the 1930s, our mission has never changed: bringing essential services where no one else would meet the needs of the communities. That’s why we added fiber broadband services to our offerings eight years ago. This has resulted in tremendous investment into our region while enabling children, parents, and communities to thrive. Calix has always been an essential partner to MEC, enabling rural service providers like us to innovate through their software and cloud platform and systems at the fastest pace in the industry. We are thrilled that Calix is partnering with the NTIA to take the critical step to bring hardware manufacturing to the US while continuing their leadership as an American innovator. Thanks to this commitment, we are confident that we can lead the way in delivering new services that are essential to our communities.”

 

Calix will continue to partner with the NTIA, leading broadband associations, and state broadband offices to ensure that Calix products and solutions can be leveraged by customers across federal and state broadband programs such as BEAD. Once the NTIA issues final guidance on BABA, Calix will share additional details of its programs with industry associations and customers.

 

Learn more about the resources Calix makes available to customers related to broadband funding.

 

About Calix

Calix, Inc. (NYSE: CALX)—Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and for their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.

 

This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

 

Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the US and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/pages/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

Contacts

Press Inquiries:
Alison Crisci

919-353-4323

alison.crisci@calix.com

Investor Inquiries:
Jim Fanucchi

investorrelations@calix.com

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Business Culture Economics International & World Lifestyle Regulations & Security Technology

Agam Capital advises PFI in its formation and launch of Prismic Life Reinsurance, Ltd.

TEANECK, N.J. & NEWARK, N.J. & HAMILTON, Bermuda — (BUSINESS WIRE) — Agam Capital “(Agam),” an analytics driven platform strategically partnering with insurance companies to explore opportunities to enhance their financial flexibility, is advising Prudential Financial, Inc. “(PFI),” a US-based global financial services leader and premier active global investment manager, in the formation and launch of Prismic Life Reinsurance, Ltd. “(Prismic),” a Bermuda-domiciled Class E life and annuity reinsurer.

 

This strategic engagement leveraged Agam’s unique pALM analytical platform and differentiated capabilities to support PFI in the development and establishment of a differentiated new entrant to the vibrant and fast-growing market for life and retirement reinsurance solutions in Bermuda.

 

Separately, Agam and Prismic have entered into a long-term Management Services Agreement “(MSA)” whereby Agam will continue to leverage its industry-leading asset and liability management and enterprise risk management expertise to support Prismic and its future growth.

 

Agam’s Co-Founders, Chak Raghunathan and Avi Katz, said, “The launch of Prismic is a milestone event in the continued growth of the Bermuda reinsurance market. We are thrilled to have been a key part of PFI’s strategic process in the exploration, diligence and launch of Prismic and are excited for our future engagement working with Prismic CEO Amy Kessler and her team to continue to build Prismic into one of the leading Bermuda-based reinsurance platforms.”

 

Robert Falzon, vice chair of PFI, said: “Agam played a critically important role in the creation of Prismic, providing third-party integrated asset, liability, capital, and risk analytical tools that greatly facilitated decision-making throughout the process. We are excited that Agam will partner with Prismic going forward to enable the platform to grow, and in support of PFI’s vision to be a global leader in expanding access to investing, insurance, and retirement security.”

 

About Agam Capital

Agam was founded in 2016 by Avi Katz and Chak Raghunathan with the vision to create a cutting edge differentiated analytical platform. The execution towards this vision continued with the development of pALM, Agam’s proprietary asset and liability management (ALM) system. Offering the only end-to-end enterprise wide risk and capital analytic solution, Agam empowers strategic decision makers towards their capital optimization goals. With a fully embedded dynamic strategic asset allocation (SAA) and enterprise risk management (ERM) infrastructure, pALM supports Agam’s ability to offer one stop, turnkey insurance solutions.

 

Agam’s team of experts have a global reach with offices in the USA, Canada, Bermuda and India. In addition, Agam ISAC Bermuda, which offers a comprehensive suite of operational, management and governance services to Bermuda based reinsurers, is fully licensed as a Class E insurer by the Bermuda Monetary Authority (BMA).

 

About PFI

Prudential Financial, Inc. (NYSE:PRU), a US-based global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of June 30, 2023, has operations in the United States, Asia, Europe and Latin America. PFI’s diverse and talented employees help makes lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. PFI’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit news.prudential.com.

 

PFI Forward-Looking Statements

Certain of the statements included in this release, such as those regarding the launch of Prismic, reinsurance transactions involving Prismic, the provision of asset management services to Prismic, the anticipated increase in PFI’s underwriting capabilities, equity investments in Prismic by global investors and other institutions, the leadership and operation of Prismic following its launch, and the impact of Prismic on PFI’s business and strategy, constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words such as “expects,” “believes,” “anticipates,” “includes,” “plans,” “assumes,” “estimates,” “projects,” “intends,” “should,” “will,” “shall” or variations of such words are generally part of forward-looking statements. PFI’s forward-looking statements are made based on management’s current expectations and beliefs concerning future developments and their potential effects upon PFI and its subsidiaries. There can be no assurance that future developments affecting PFI and its subsidiaries will be those anticipated by management. These forward-looking statements are not a guarantee of future performance and involve risks and uncertainties, and there are certain important factors that could cause actual results to differ, possibly materially, from expectations or estimates reflected in such forward-looking statements. Certain important factors that could cause actual results to differ, possibly materially, from expectations or estimates reflected in such forward-looking statements can be found in the “Risk Factors” and “Forward-Looking Statements” sections included in PFI’s Annual Report on Form 10-K. PFI does not undertake to update any particular forward-looking statement included in this document.

 

Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, headquartered in the United Kingdom, or the Prudential Assurance Company, a subsidiary of M&G plc, headquartered in the United Kingdom.

Contacts

Chak Raghunathan | Co-Founder, Managing Partner

Agam Capital Management, LLC

craghunathan@agamcapital.com

Laura Edling | Director, Financial Communications

PFI

laura.edling@prudential.com

Categories
Business Culture Digital - AI & Apps Economics Lifestyle Technology

Fifty percent of online stores collapse within 6 months: ‘Customer Commerce’ rescues SMBs

The struggles of small-to-medium businesses (SMBs) to sustain growth and longevity, with a shocking 50% of online stores shutting down within 6 months, prove that website speed and performance are critical factors that can make or break an SMB’s online success.

 

Slow-loading websites lead to $2.6 billion in revenue losses annually.

  • The conversion rate for website visitors making online purchases is only 3.71%.

 

 

“Customer Commerce” is an affordable solution that is built on the foundation of establishing personalized customer relationships and providing tailored service.

 

It is a revolutionary, user-driven approach that empowers SMBs to forge connections with a brand-new range of customers that were previously out of reach.

 

“These alarming statistics highlight the uphill battle SMBs are currently facing,” explains Mikel Lindsaar, Founder and CEO of StoreConnect. “SMBs need a self-contained e-commerce solution called “Customer Commerce” without endless plug-in needs that slow down sites and lose customers.”

StoreConnect recently secured $9 million in funding in a seed round led by Bellini Capital to address the challenges faced by SMBs due to slow website speeds, stemming from unoptimized site content and excessive plugins through “Customer Commerce.”

  • Customer Commerce will liberate SMBs from the challenges of complex SaaS solutions and overwhelming plugin options.
  • SMBs do not need to collect data from different sources and can access consolidated customer data from one single platform.
  • They do not need to migrate across multiple applications and can save valuable time and money and build customer loyalty.

Having an optimized website is crucial for overall growth and success to enable a curated online customer experience, grow a brand, expand the reach, and increase profits.

  • 88% of online shoppers do not revisit a website after a bad experience.
  • 40% of online shoppers leave a site if takes more than 3 seconds to load.

Lindsaar states that SMBs’ fractured complexities can only be resolved through a fast and comprehensive all-in-one solution – “Customer Commerce.”

Mikel Lindsaar can further explain the features of Customer Commerce and how it can revolutionize SMBs. 

He can answers questions on the topics below:

  • What are the specific challenges that SMBs face when dealing with complex SaaS solutions, plugins, and slow website speed that adversely impact their growth?
  • In what ways does StoreConnect plan on utilizing the seed funding to develop “Customer Commerce” to help SMBs establish personalized customer relationships?
  • How does “Customer Commerce” aim to streamline the customer data collection and management process for SMBs?
  • How does “Customer Commerce” address the fragmented complexities that SMBs often encounter, and how does it provide a comprehensive solution?
  • In what ways does StoreConnect ensure that businesses can transition seamlessly to “Customer Commerce” without disrupting their existing operations?

About StoreConnect:

Mikel Lindsaar is the CEO and Founder of StoreConnect, a Salesforce Partner Innovation Award Recipient. Mikel is a serial technology entrepreneur having successfully built and sold four SaaS companies within the last decade. StoreConnect has one goal: to help small and medium-sized businesses become scalable Customer Companies powered by Salesforce. Clients achieve this daily by breaking free of the shackles of what Mikel calls “Plugin Purgatory and SaaS Hell.” StoreConnect clients don’t need multiple SaaS systems connected by plugins to manage their online, in-store POS and in-person Customer Commerce business systems. Many of today’s eCommerce solutions are designed to get up and running quickly and inevitably hit a brick wall of scalability and extensibility as companies grow. That’s why StoreConnect is built on the world’s #1 CRM, so its customers will never need to re-platform no matter how fast they grow in size, product offerings or regions. Global growth now has no barriers for any SMB. Being built on Salesforce allows StoreConnect customers to update their websites, funnels and content in real time, providing an unparalleled competitive advantage. StoreConnect is Time. Well Spent. Visit https://getstoreconnect.com/

 

References:

  1. Hannay. C, Durrani. T & Singh, M. Shopify has a growing problem with customer retention, Globe data study shows. October 22, 2022. The Globe and Mail. https://www.theglobeandmail.com/business/article-shopify-customer-retention-problem/
  2. Haan, Kathy. Top Website Statistics For 2023. February 14, 2023. Forbes Advisor. https://www.forbes.com/advisor/business/software/website-statistics/
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Business Digital - AI & Apps Lifestyle Science Technology

Global TikTok downloads hit 3-year high, averaging 2.7 million daily

In a world where social media platforms vie for attention and engagement, TikTok is emerging as a true juggernaut, captivating audiences with its short-form videos. The platform has had a remarkable journey since its launch, recording significant downloads despite several challenges, such as content regulation.

 

As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for Q2 2023 reached the highest figure in the past three years, totaling 260.8 million downloads. This value equates to an average of 2.7 million downloads throughout 2023. What’s more, these download figures indicate a year-over-year growth of 17.86% compared to the Q2 2022 value of 221.3 million. In the first half of 2023, the app garnered a total of 503.52 million downloads.

 

Interestingly, over the last three years, TikTok’s quarterly download numbers have exhibited fluctuations. The peak was observed in Q2 2020, with 292.1 million downloads, while the lowest was recorded in Q4 2021, amounting to 162.3 million downloads.

 

TikTok downloads targeting pandemic numbers

Based on the data, TikTok’s latest download figures point to a rebound, with the numbers targeting pandemic figures. Notably, the pandemic was a key driver for TikTok’s gains in popularity, and the reopening of the global economy seemingly had an impact.

 

The rebounding figures are also motivated by the platform’s distinctive approach of offering short videos, coupled with its algorithmic prowess in understanding user preferences. With the continued introduction of new features, the downloads have propelled TikTok to the forefront of social media innovation.

 

The platform has shown resilience after deploying various strategies to reinvigorate momentum and entice fresh users. These approaches encompassed initiating focused marketing initiatives, partnering with influential content creators, and unveiling novel features designed to elevate user experience and bolster retention. These strategies have built on TikTok’s ability to transcend cultural boundaries and resonate with a diverse range of audiences characterized by short videos that are quick to consume and easy to produce while democratizing content creation.

 

At the heart of TikTok’s success remains its content creators. The app has given rise to a new breed of digital influencers who have amassed millions of followers and achieved celebrity status through their TikTok content. These creators, often hailing from diverse backgrounds, have forged connections with their audiences in ways that resonate deeply.

 

Impact of TikTok’s rebounding downloads

Certainly, TikTok’s capacity to recover in download numbers is a noteworthy achievement, particularly when considering the escalating competition within the social media space. As novel and inventive platforms gain prominence, users now have an expanded array of choices, diverting their focus and conceivably partly contributing to a decline in TikTok’s user acquisition. This phenomenon is compounded by platforms like YouTube and Instagram intensifying their endeavors to promote short video offerings.

 

TikTok’s download growth has also aligned with the revenues on the platform. According to a Finbold report in April, TikTok generated $5.5 million from in-app purchases daily in Q1 2023, which saw the platform register a rebound in downloads. At the same time, TikTok effectively utilizes user-generated content, appealing to brands and advertisers and generating revenue from in-app transactions and ads. This strategy even propelled TikTok to briefly claim the title of the world’s top-earning social app through in-app purchases.

Barriers to TikTok growth

The recent surge in downloads occurred against a backdrop marked by persistent regulatory scrutiny and questions surrounding data privacy and content moderation. It’s worth highlighting that ongoing endeavors to ban TikTok due to security concerns, primarily spearheaded by the U.S., have garnered global attention. Notably, nations such as the U.S., Britain, Canada, the European Union, and New Zealand have prohibited the app on official devices. Concurrently, the platform is now under fresh scrutiny in Somalia and Kenya due to concerns about misinformation and content moderation.

 

While TikTok’s popularity continues to skyrocket, the platform still holds untapped marketing potential, especially in the payment and online shopping sectors. Although the influence of the social media platform is clear, the primary emphasis remains on ensuring the sustainability of growth and fostering genuine user engagement, which will play a key role in remaining resilient amid regulatory scrutiny.

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Business Energy Environment Lifestyle Science Technology Travel & Leisure

JUXTA introduces game-changing autonomous micro-retail stores to support customers in the electric vehicle charging ecosphere

RALEIGH, N.C. —  JUXTA, a global technology company and micro convenience retail store provider, is poised to revolutionize the retail landscape with the launch of the fully equipped, pre-assembled, autonomously operated JUXTA Nomad.

 

Created to support customers in the rapidly expanding EV charging sector, the JUXTA Nomad can be fully installed and operational within 12 hours, enabling drivers and passengers to purchase food and drinks while waiting for their vehicles to charge.

 

JUXTA is a US-based corporate start-up formed in 2022 by Vontier, a global industrial technology company, which also incorporates Gilbarco Veeder-Root, a world-leading supplier of fueling and convenience store equipment.

 

Om Shankar, JUXTA Co-founder and CEO: “JUXTA was born to deliver a technology-driven step change in the micro-retail landscape. Our mission iFs to support station operators transitioning from traditional hydrocarbon fuel stations to EV charging points and collaborate with established retail brands to extend their presence beyond fuel pumps by adding value to the charging station experience and driving top-line growth.

 

“While there are other players in the autonomous retail ecosphere, JUXTA’s offer is unique, as it is the only turnkey store on the market that does not require complex integrations. Our Nomads are also exclusively targeted at the micro convenience retail landscape and have been specifically designed, developed, and trialed over an eighteen-month period to provide multiple benefits for EV charging operators.”

 

 

“EV players have always known that they have to solve the retail challenge on their sites, but until now, there has been no immediate solution –       JUXTA provides that solution. The JUXTA Nomad is the world’s most technologically advanced walk-in vending machine. All our customers need to do is take delivery, connect to electricity power, stock the shelves, cut the ribbon and then walk away, leaving the Nomad to start retailing immediately.”

 

Solving the labor challenge

The fully autonomous nature of the JUXTA Nomad removes operator dependency on fixed human labor, eradicating the challenge of finding and retaining staff that currently blight the retail sector.

 

With no requirement to accommodate staff or a counter, optimum space is devoted to stock within the 264 square feet (24.5 square meter) Nomad interior. Coupled with state-of-the-art shelving and presentation units, the expanse enables customers to stock between 500 and 600 fast-moving, high-margin items.

 

“The JUXTA Nomad offers the most profitable per square foot retail format in the world,” explains Shankar. “Each Nomad also provides customers with a comprehensive suite of real time data, enabling them to optimize their retail strategy and precision-target their customers by stocking only high-demand items to reduce waste and enhance profitability.”

 

App-free access

While waiting for their vehicles to charge, drivers and passengers can enjoy the ultimate quick and convenient retail experience. With no need to download an app or register for membership, shoppers can gain instant access to the JUXTA Nomad with the touch of a debit or credit card, whether carried physically or stored digitally on their smartphone’s wallet or smartwatch.

 

Once inside the store, customers can select from a range of snacks, sandwiches, hot drinks, and fresh fruit, or select larger items for dinner at home later – whatever the retailer chooses to stock depending on each Nomad’s location and customer purchase data. For example, operators of Nomads positioned by remote EV charging points far from any urban conurbation could prioritize drinks and snacks to be consumed by drivers while waiting for their vehicles to charge. Operators of Nomads located by EV charging stations closer to or within towns and cities could also choose to stock larger items, such as readymade meals, for shoppers to purchase and consume when they return to their homes.

 

Inside the Nomad, shelf and cabinet sensors instantly detect when an item is picked up, and an array of cameras will anonymously identify by whom. The information is combined in the cloud to create a digital basket for each customer. If a family or group of shoppers enter the store, JUXTA’s AI-driven technology will collate their purchases.

 

Where legislation permits, JUXTA’s technology will enable compliant retail of age-restricted items such as alcohol or cigarettes. Contained within specific age-verified fridges and dispensers, restricted items will only be released after cameras have confirmed the purchaser is of appropriate age. The technology will also have the scope to request and verify IDs, such as driving licenses, to confirm the purchaser’s age if necessary.

 

Customers can verify their purchased items on a large touch screen before they exit the store. However, if they prefer to minimize their shopping time, they can walk straight out with their purchases, entrusting JUXTA’s technology to record their purchases and charge their credit or debit card.

 

Benefits beyond the charging station

Whilst JUXTA was born to primarily service the rapidly developing EV sector, the company’s Nomads can offer multiple benefits to other sectors. While the units require an electricity supply, they do not need to be connected to external water supply as in-store water reservoirs are used for hot drinks. A JUXTA Nomad can be transported and installed virtually anywhere within 12 hours. Potential locations include hospital car parks, festivals, campsites, tourist attractions and college campuses. Nor is the internal layout of the JUXTA Nomads limited solely to retailing typical convenience store items. The format can stock whatever the retailer wishes, even camping supplies.

 

JUXTA has developed its Nomads to allow operators and retailers free rein to brand the offer both inside and outside the store. Responsibility for maintenance, cleaning and restocking lies with the operator, with JUXTA’s AI and camera technology able to instantly identify and report any hygiene issues, such as spillages.

 

Depending on how far apart they are geographically dispersed, a single employee should be able to maintain 8 to 12 JUXTA Nomads daily. Access to multiple suppliers can be granted to facilitate the delivery of items such as daily newspapers, milk and fresh fruit and vegetables.

 

Field-proven and primed for global roll-out

JUXTA has successfully proven the efficacy of the hardware and software that underpins its transformative retail offer to the EV charging sector and beyond. The company has concluded a trial of its first autonomous Nomad in North Carolina and confirmed four further customer Nomads in the US, which will be fully operational later this year. JUXTA is also in advanced negotiations with customers in Europe, where it will introduce its first Nomads in 2024.

For media enquiries please contact Ben@influenceassociates.com

About JUXTA

JUXTA is a global technology company and micro convenience retail store provider born to revolutionize micro convenience retail and support the EV charging sector with its industry-first, game-changing, portable, autonomous stores, referred to as JUXTA Nomads. Founded in North Carolina, USA, in 2022, JUXTA is a corporate start-up within Gilbarco Veeder-Root, a world-leading supplier of fueling and convenience store equipment and subsidiary of global industrial technology company Vontier.

 

Benefitting from the agile nature of a start-up and the backing of a global corporation, JUXTA is uniquely positioned to provide the global EV charging sector with the instant, effortless to operate, highly efficient and hyper-targeted retail solution it requires, while offering the same advantages to numerous other sectors. The company has already proven the efficacy of its proprietary hardware and software and is set to roll out the JUXTA Nomad across the U.S. and Europe.

Categories
Business Culture Science Technology

Intercept Music revolutionizes music marketing with groundbreaking AI integration in latest software update

SAN FRANCISCO, Calif. — PrismMediawire – Intercept Music, a wholly owned subsidiary of Sanwire Corporation (OTC: SNWR), is proud to announce the launch of its latest software version, now incorporating cutting-edge Artificial Intelligence (AI) technology into the music marketing process.

 

As the first in the industry to introduce AI integration, Intercept Music is empowering artists and musicians to level the playing field and market their music on-par with major labels.

 

 

The music industry has undergone a profound transformation in recent years, with the rapid advancement of technology significantly influencing the way music is produced, distributed, and consumed. AI, in particular, has emerged as a powerful tool that is reshaping the landscape of music marketing, bringing personalized and data-driven strategies to the forefront.
With Intercept Music’s latest software, artists gain access to a wealth of AI-powered features, enabling them to optimize their promotional efforts and connect with their target audience like never before. The incorporation of AI in the marketing process offers invaluable insights into consumer behavior, preferences, and trends, ensuring that artists can tailor their campaigns for maximum impact.

 

 

CEO of Intercept Music, Tod Turner, expressed his enthusiasm about the company’s pioneering achievement, saying, “We are thrilled to introduce the world’s first AI-integrated music marketing software. At Intercept Music, we believe that every artist deserves the opportunity to succeed in the music industry. With our latest update, we are bridging the gap between independent artists and major labels, providing them with sophisticated tools and resources to effectively promote their music and build a loyal fan base.”

Intercept Music’s AI-powered platform offers a wide array of features, including advanced data analytics, targeted marketing campaigns, personalized recommendations, and audience segmentation. This enables artists to identify their most engaged listeners, better understand their fan base, and tailor their content to enhance the overall fan experience.

 

Sanwire Corporation’s CEO, Ron Hughes, also commented on the significance of this innovation for investors, stating, “The integration of AI technology into Intercept Music’s software represents a major milestone for Sanwire Corporation and our shareholders. With the music industry constantly evolving, we are committed to staying at the forefront of innovation and offering our customers the latest tools to thrive in this digital era. This cutting-edge AI integration positions Intercept Music as a trailblazer in the music marketing space, and we are excited about the growth opportunities it presents.”

Artificial Intelligence has the potential to redefine how music is marketed and consumed, and Intercept Music is leading the way by providing independent artists with the same powerful marketing capabilities that were once exclusive to major labels. The latest software update reinforces Intercept Music’s commitment to empowering artists and musicians, fostering creativity, and fostering a diverse and thriving music ecosystem.
About Intercept Music:
Intercept Music, a subsidiary of Sanwire Corporation, is an innovative technology company focused on helping independent artists and musicians navigate the digital music landscape. Their advanced platform offers a wide range of marketing and distribution tools to enable artists to reach their fullest potential in the music industry.

 

Read more:

https://prismmediawire.prowly.com/256855-intercept-music-revolutionizes-music-marketing-with-groundbreaking-ai-integration-in-latest-software-update

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Business Culture International & World Lifestyle Sports & Gaming Technology

WSOP Online returns for players all over the world

WSOP gold bracelets to be won at GGPoker, WSOP.COM & GGPoker.CA

Join Daniel Negreanu in playing for your share of poker history

 

 

DUBLIN & LAS VEGAS — (BUSINESS WIRE) — The World Series of Poker® (WSOP®) – the richest, most prestigious, and longest-running poker series – and GGPoker, the World’s Biggest Poker Room, today announced further details for WSOP Online 2023.

 

Since its launch in 2020, WSOP Online has become the world’s most prestigious online poker tournament series, with each new bracelet winner joining the honor roll of champions that includes the most successful and famous players ever to sit at a poker table.

International players can pursue official WSOP gold bracelets exclusively at GGPoker, Ontario residents can do likewise at GGPoker.CA, while United States residents physically present in Nevada, New Jersey, Michigan, and Pennsylvania have their own slate of tournaments on WSOP.COM. Both GGPoker and WSOP.COM will each offer a total of 33 coveted WSOP gold bracelets during WSOP Online 2023, while GGPoker.CA has a total of eight more WSOP bracelets up for grabs.

 

The tournament series is hosted at GGPoker and GGPoker.CA from Aug. 20, 2023, to Oct. 2, 2023, and WSOP.COM from Sept. 10 to Oct. 17. The WSOP Online 2023 schedule caters to players of all levels, with a wide range of buy-ins and satellites running daily.

 

“With record-smashing events and something for everyone, WSOP Online is quickly realizing its vision to be the premier annual online poker series,” said Senior Vice President and Executive Director of the World Series of Poker, Ty Stewart. “We’re the ‘World’ Series of Poker and backed by GGPoker, WSOP Online is where we can deliver a chance for glory to players across the world who might not otherwise travel to live events. Bling is the thing, and we’ll be looking forward to welcoming new members to poker’s most exclusive club.”

 

Poker players worldwide are invited to join Daniel Negreanu at GGPoker during the upcoming WSOP Online tournament series, as he seeks to add to his haul of six WSOP bracelets. Negreanu intends to take aim at gold in a variety of bracelet events, including #7 $10 Mystery Millions $10M GTD, #10 $1,050 Beat The Pros Bounty NLH and #12 $500 Mini Main Event NLH $2.5M GTD. He will live stream much of his play, allowing viewers to follow his progress and cheer him on, and also plans to sell some of his action via the GGPoker app.

 

“I cannot wait to get into WSOP Online 2023 and play for WSOP gold alongside thousands of other players,” said Daniel Negreanu, GGPoker Global Ambassador. “I’ll be streaming a lot during the series and you’ll also be able to buy some of my action via GGPoker’s legendary integrated staking feature, so why not buckle in and ride along with me this WSOP Online?”

 

Players can also join Negreanu at GGPoker’s Rush & Cash tables for a very special promotion, Rush & Cash Double DNegs. During the days this special event will run, the daily Rush & Cash Leaderboard will be doubled to $60K and all cash drops at Rush & Cash tables at which Negreanu or any other GGTeam ambassador is playing will also be doubled, with cash drops of up to 1,200 big blinds waiting to be won. Further details on Rush & Cash Double DNegs will be unveiled in the near future.

 

WSOP Online 2023’s domestic schedule begins with the $400 Series “Kick-off” No Limit Hold’em event and is highlighted by returning player favorites, including the Colossus, “Lucky Sevens,” “Crazy Eights,” and the $1,000 Online Championship. New events for this year’s series include “PLOssus” and a $1,500 Bounty No-Limit Hold’em 6-Max.

 

The domestic series offers fifteen events of $1,000 or higher, including a $3,200 High Roller Championship and a $5,300 Super High Roller 6-max Freezeout. Players must be physically located within state borders to participate. Special resort rates will be available in Nevada and New Jersey at Caesars Entertainment destinations for players traveling into each state to play. For complete information and schedule, please visit: WSOP.COM or ggpoker.com/tournaments/wsop-online-2023/.

 

 

About the World Series of Poker

Part of Caesars Entertainment’s Caesars Digital operations, the World Series of Poker® is the largest, richest and most prestigious gaming event in the world, having awarded more than $4 billion in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest-running tournament in the world, dating back to 1970. In 2023, the event attracted 214,641 entrants from more than 114 different countries to the Paris Las Vegas and Horseshoe Las Vegas and awarded more than $403 million in prize money. In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent of WSOP Europe in 2007 and the WSOP Asia-Pacific in 2013 and the WSOP International Circuit Series in 2015. All WSOP events are subject to the then-current and applicable WSOP tournament rules. For more information, please visit www.wsop.com.

 

 

About Caesars Entertainment, Inc.

Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call or text 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.

 

 

About GGPoker: GGPoker is the World’s Biggest Poker Room, with a global player base. It offers a range of innovative games and features such as the patented Rush & Cash poker, All-In or Fold, Flip & Go, Spin & Gold, Battle Royale, GGCare & GGCheers, integrated staking platform, SnapCam video messaging, PokerCraft, and Smart HUD, all designed to enhance gaming experiences and make poker more fun than ever.

 

In 2020, GGPoker hosted the world record-breaking WSOP Online main event. In 2021, GGPoker won PokerListing’s ‘Best Poker Software Overall’ award. In 2022, GGPoker became the world’s largest online poker room and was awarded the Online Poker Operator of the Year Award at the SiGMA Americas Gaming Awards. In 2023, GGPoker sent more than 750 players to the live WSOP 2023 Main Event and will support WSOP Paradise at the Atlantis Paradise Island in the Bahamas.

 

Find out more about GGPoker at GGPoker.com and on Facebook and Twitter.

Contacts

Media Contacts:

Brad Harwood

bharwood@caesars.com

Paul Burke

press@ggpoker.com

Categories
Business Lifestyle Technology

Factbird enters the US to offer manufacturing intelligence solutions to local industry

Factbird provides U.S. manufacturers with a 22–25% increase in OEE (Overall Equipment Effectiveness) on average in the first year by making it easy to gather and analyze data from production lines.

 

MORRISTOWN, N.J. — (BUSINESS WIRE) —#ManufacturingIntelligence–Factbird established its first U.S. office in mid-2022 with the vision of helping thousands of American facilities digitally transform. By making facilities more profitable through data, Factbird has helped customers save millions of dollars by reducing waste, identifying bottlenecks, and avoiding unnecessary IT projects. Among its current customers are top global pharmaceutical, food and beverage, and industrial solution companies, including Novo Nordisk, Grundfos, Danfoss, Royal Unibrew, and Bosch.

 

Data-driven operational excellence boosts productivity and global competitiveness

Factbird’s Manufacturing Intelligence Solutions combine plug-and-play hardware and cloud software. Regardless of the company’s size or the age of the machines in use, Factbird is quick to install and brings an immediate ROI. Data from manufacturing processes provides a goldmine of valuable information on how to operate more efficiently and profitably.

 

After implementing Factbird, management can check the factory overview daily, plant managers can track the order fulfillment, and the head of engineering can see which problems need the most attention. The data in the Factbird cloud can be as high level or as granular as users need.

 

Michael Borman, US Head of Sales and Country Manager at Factbird, says, “Labor shortages, global competition, and inflation are major challenges for facilities in the US. Process improvement is more important than ever, and Factbird makes this simple by presenting real-time data from any process in a way that immediately benefits everyone, helping operations produce more with less waste.”

 

A more digitalized, sustainable industry with productivity increases from day one

Factbird’s goal is to help manufacturers produce more using fewer resources, contributing to higher profitability and sustainability. Factbird is a proven solution where customers see a 22–25% increase in OEE (Overall Equipment Effectiveness) on average in their first year.

 

Additionally, Factbird costs as little as 10% to implement compared to similar solutions on the market, bringing massive returns to factories using Factbird’s powerful Manufacturing Intelligence Solutions.

 

A strong presence in the US for better accessibility and local advice

Factbird’s US arm, Factbird Inc., is based in Morristown, New Jersey, and is committed to supporting American manufacturing companies by boosting digitization as quickly and seamlessly as possible.

 

Salman Rehan, Senior Enterprise Account Manager at Factbird, says, “It’s an exciting time as we expand our client base from an already solid foundation. I’ve been in the industrial automation space for several years supporting manufacturers in digitalization, process improvement, and LEAN methodologies—essentially implementing Industry 4.0 initiatives. Our clients enjoy real-time visibility into performance, understanding reasons for variances in production, and attaining concrete improvements to their bottom line.”

 

Factbird is attending the 2023 Process Expo in Chicago

Michael Borman & the US team will be attending the Process Expo in Chicago, a global food equipment and technology show, from October 23–25. There, the US Factbird team will be ready to advise manufacturers on methods to improve their data capture processes, reduce waste, improve OEE, and increase profitability.

 

About Factbird

Factbird is a pioneering provider of Manufacturing Intelligence Solutions aimed at driving operational excellence. Our focus on data and factual insights empowers businesses to optimize operations, reduce downtime, and boost productivity. Leveraging cutting-edge technologies, Factbird delivers real-time insights and actionable intelligence. For more information, visit factbird.com.

Contacts

US Media Contact:

Michael Borman, US Head of Sales/Country Manager, Factbird

mibo@factbird.com

Categories
Business Lifestyle Regulations & Security Technology

AI’s personalization pitfalls: Inaccurate outputs cost customer loyalty

The increased use of Artificial Intelligence (AI) is reshaping the digital marketing landscape, but it could potentially lead to a disaster if personalization and tailoring for each customer is neglected.

 

Although 61.4% of marketers are using AI to optimize their marketing campaigns, only 54.5% believe it enhances their outputs.

 

 

“Just because something can be automated doesn’t mean it should be,” explains Derek Chew, CEO of Fullmoon Digital. “AI is useful but can’t fully replace the crucial human element in digital marketing.”

The consequences of neglecting personalization in AI-driven marketing can be disastrous.

Excessive reliance on automation, generic content delivery, and a lack of human touch are the pitfalls that can result in alienated customers, decreased brand loyalty, and ultimately, a negative impact on revenue.

 

 

Chew states that customers expect relevant and timely interactions, and any failure to meet these expectations can lead to detrimental outcomes for brands. Negative experiences could lead to a decline in customer loyalty, increased churn rates, and potential damage to a company’s reputation.

Brands must shift their focus towards hyper-personalization — an approach that goes beyond traditional personalization efforts.

“Each interaction with customers must feel unique and tailored. Brands must acknowledge the importance and recognize the limitations of leveraging AI to deliver truly customized experiences,” notes Chew.

Derek Chew can also explain why human supervision and intervention is imperative to get the most optimum output of an AI-generated marketing campaign. 

About Fullmoon Digital

Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit www.fullmoondigital.com

 

Sources to read more:

  1. Geyser, Werner. Artificial Intelligence (AI) Marketing Benchmark Report: 2023. February 22, 2023. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/
  2. Dey, Victor. 92% of businesses use AI-driven personalization but consumer confidence is divided. May 02, 2023. Venture Beat. https://venturebeat.com/ai/92-of-businesses-use-ai-driven-personalization-but-consumer-confidence-is-divided/