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COVID-19 accelerates omnichannel shopping trend

The COVID-19 pandemic has accelerated the trend towards omnichannel shopping, with consumers utilizing multiple channels and devices before making a purchase decision.

 

Businesses must understand the importance of creating a seamless and personalized experience that respects the consumers’ buying cycle with the help of technology or they may lose big on their revenue.

 

 

With the integration of omnichannel strategies, e-commerce businesses are now expected to account for 22.3% of all retail sales, with online retail sales projected to reach $6.51 trillion in 2023.

 

“Omnichannel is more than just multiple purchasing options. It’s a personalized journey that respects the consumer’s buying cycle and immerses them in a tailored experience through harmonious channels,” says Mikel Lindsaar, CEO and Founder of StoreConnect.

 

To succeed in an omnichannel world, businesses need a customer-centric focus.

 

Technology should reduce complexity and allow businesses to build an immersive unified experience for their customers. They need to choose an e-commerce platform that connects workflows, integrates with third-party solutions, and offers automation tools to scale faster across channels. The technology should incorporate:

  • One-click channel integration – One-click channel integration eliminates technical barriers to selling on popular platforms and helps in focusing on growing that channel rather than the development work behind it.
  • Cross-channel automation – Cross-channel automation helps in automating workflows to save time and reduce the manual work necessary to manage multiple channels.
  • Multi-channel payment gateways and POS – A robust POS system is needed to connect pop-up or brick-and-mortar sales with online sales through a centralized reporting hub.

 

For e-commerce businesses, it’s crucial to assess various channels and integrate them effectively into their ecosystem. Failure to do so can result in missed opportunities for growth, reduced customer satisfaction, and ultimately, decreased revenue. By carefully evaluating and optimizing their channels, businesses can ensure they are reaching their target audience and providing a seamless customer experience across all touchpoints.

 

Mikel Lindsaar, CEO and Founder of StoreConnect can speak on the following:

  1. What specific benefits can businesses expect to gain from the seamless integration, in terms of time savings and increased data accuracy?
  2. Are there any limitations or considerations that businesses should be aware of when integrating their existing systems with your e-commerce platform?
  3. What level of technical expertise is required for businesses to implement and manage the integration with the leading payment gateways, ERP platforms, and other software packages?
  4. Any examples or case studies of businesses that have successfully implemented the integration and experienced significant improvements in their operations?
  5. What are the leading payment gateways and ERP platforms that your ecommerce platform seamlessly integrates with?

About StoreConnect

Mikel Lindsaar, CEO and Founder of StoreConnect, is an experienced technology entrepreneur whose mission is to infuse small and medium-sized businesses with the power to be successful in eCommerce 3.0 and scale to meet growing demand. Small businesses can’t waste time setting up their business on a platform only to repeat the process by changing platforms when they want to scale, nor do they want to waste time figuring out how to integrate multiple platforms. StoreConnect (built on the World’s Number 1 CRM, Salesforce) gives clients a complete, powerful, configurable eCommerce and CRM solution where they can manage their website, online and in-store sales, provide amazing customer service, run all their digital marketing campaigns and have up-to-date detailed metrics, reporting and full understanding of their customer. They were awarded Salesforce’s 2021 International Partner Innovation Award of the year for the Retail sector. They are changing the ease with which small businesses are run — with a manageable price tag. StoreConnect is Time. Well Spent. For more information, visit https://getStoreConnect.com/

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Culture Healthcare International & World Lifestyle Perks

Isla Mujeres animal shelter moving to the mainland: Help needed to rebuild critical Rescue Operation

BOULDER, Colo. ― Since 2001, Isla Animals Rescue has worked tirelessly to rescue and sterilize street dogs and cats on the island of Isla Mujeres, Mexico, offering vital free and reduced cost services to a community that desperately needs them.

 

“Isla Animals is the REAL thing,” said founder Alison Sawyer.

 

“Nobody’s being paid for administration; no one’s going to lunch or staying in five-star hotels. All the money goes to the animals. No one is making any kind of profit.”

But in April, the brave efforts of Isla Animals Rescue were upended by the government of Isla Mujeres, which reclaimed the space inhabited by Isla Animals, leaving the rescue organization homeless like the abandoned animals they work so diligently to protect.

In spite of the unthinkable setback, Sawyer and the organization’s director, Trina Noakes, remained steadfast in their commitment to taking animals off the streets.

“Twenty-two years and tens of thousands of dogs and cats saved — passion, sweat and tears — all of that will not be thrown away at the whim of an ungrateful government that doesn’t appreciate how we have taken care of theirproblem,” said Sawyer, who still buys her clothes at the Salvation Army so she can put everything she has into helping the animals.

After taking a step back to rethink and regroup, the organization decided that moving to the mainland, Cancun, will offer them the best chance of building an optimal shelter — that they will own independently — and that will have an impact where it is needed most. The new shelter will meet international standards for water, sewage, electricity — and they’re going to try to get solar power as well.

“The need on the mainland is much greater than on Isla, with extreme cases of abandonment and abuse and a much higher number of street animals,” said Noakes. “Not only will IA have something that no one can take away from the animals, but we will also have outdoor space, a place for on-site surgeries, isolation areas and a lot more!”

But the move comes at an immense cost that Isla Animals can’t tackle alone.

“Since we didn’t plan to go through all of this, we are struggling financially,” Noakes added.

 

“Building is expensive, and we know we can use your money better building on the mainland.”

Isla Animals is in critical need of the public’s help. They have launched a Go Fund Me campaign(https://gofund.me/7fe42686) to raise money for the new shelter. More information can be found (and donations can also be made) at https://www.islaanimals.org/.

Watch a short video explaining the full impact of Isla Animals here: https://www.youtube.com/watch?v=VOv5Qx0ag1Q.

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Economics Government Lifestyle Local News Perks Programs & Events

MOU finalizes $305 million allocation of federal funds for New Jersey’s Affordable Housing Production Fund

TRENTON, N.J. -– The New Jersey Housing and Mortgage Finance Agency (NJHMFA) Board approved a Memorandum of Understanding (MOU) to finalize federal American Rescue Plan (ARP) funding for the State’s Affordable Housing Production Fund (AHPF) on June 20.
The MOU between NJHMFA and the Department of Community Affairs finalizes the $305 million allocated in the Fiscal Year 2023 budget towards the AHPF, aiding in the development of thousands of new affordable housing units in New Jersey.
The AHPF, which is administered by NJHMFA, was established by Governor Murphy in his Fiscal Year 2023 budget with the goal of building over 3,300 new affordable housing units across approximately 43 developments statewide. The AHPF was designed to allow for the full completion of all 100 percent affordable housing projects identified in municipal housing settlements that have yet to be built, eliminating the state’s backlog of these projects by the end of the Governor’s second term.

 

“In launching the Affordable Housing Production Fund last year, we took an urgent approach to addressing the affordable housing needs in our state,” said Governor Murphy.

 

“No family should ever have to experience the stress of finding an affordable place to call home. In building the Next New Jersey, this Administration remains committed to making affordable housing accessible to the individuals and families who call this great state home.”

 

“Governor Murphy’s full funding of 3,300 housing units through the Affordable Housing Production Fund is a huge step forward towards meeting the extreme need for quality, affordable housing in New Jersey,” said Lt. Governor Sheila Y. Oliver who serves as the Commissioner of the NJ Department of Community Affairs.

 

Since the launch of the AHPF, NJHMFA has already dedicated $202 million to support the construction of 3,020 new affordable housing units. The remainder of the funds will create close to another 1,000 new units.

 

“The Affordable Housing Production Fund is a key component of New Jersey’s comprehensive strategy to address housing access and affordability,” said Melanie R. Walter, Executive Director of the New Jersey Housing and Mortgage Finance Agency.

 

“As of June 2023, we have committed two-thirds of the entire allocation amount, and we expect to allocate the remainder by the end of the upcoming fiscal year. With this MOU, we can begin expending the funds immediately. The Production Fund is helping New Jersey communities realize their affordable housing goals at an unprecedented rate, ensuring its impact will be felt for decades to come.”

 

The MOU approval allows for distribution of funds to begin immediately.

 

About Us: The New Jersey Housing and Mortgage Finance Agency (NJHMFA) advances the quality of life for residents of and communities throughout New Jersey by investing in, financing, and facilitating access to affordable rental housing and homeownership opportunities for low and moderate-income families, older adults, and individuals with specialized housing needs. To learn more about NJHMFA, visit: https://NJHousing.gov

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Lifestyle Perks Travel & Leisure

Curator achieves 100-member milestone, cementing position as a leading partner for independent hotels & resorts

BETHESDA, Md. — (BUSINESS WIRE) — Curator Hotel & Resort Collection (Curator) announced that it has surpassed 100 member hotels and resorts. The milestone comes just two years after the company’s launch, and solidifies Curator’s position as a trusted partner for independent hotels and resorts in the hospitality industry.

 

“We are thrilled to have reached this major milestone,” said Jennifer Barnwell, President of Curator Hotel & Resort Collection. “It is a testament to the wide array of benefits and services Curator provides to our independent hotel and resort members.”

 

Curator offers innovative solutions to its members, positioning them to cater to travelers seeking unique lodging options while reducing operating expenses. Curator’s comprehensive suite of services and offerings include:

 

  • Strategic contracts with leading industry providers enable its members to reduce operating expenses and compete with larger brands and operators
  • Innovative technology solutions that have been individually curated and tested by Curator, helping members stay ahead of the curve, improve productivity and deliver a better guest experience
  • Support for marketing, sales, and revenue management that assists its members in increasing market share and maximizing revenue
  • Access to unique travel experiences that can be offered to guests, helping to differentiate member hotels and resorts from the competition

 

“We are passionate about helping our members create memorable experiences for their guests,” said Barnwell. “We believe that independent hotels and resorts offer a unique and valuable experience, and we are committed to supporting and promoting these properties to travelers worldwide.”

 

The five newest members of Curator are:

Bungalow Hotel and Wave Resort (Long Branch, New Jersey) – Located among the bustling, vibrant culture of Pier Village in Long Branch, New Jersey, the 24-room Bungalow Hotel is an art-centric boutique hotel with an art gallery featuring work from local artists, 1,000 square feet of event space, and a unique cocktail lounge. Bungalow’s sister property, Wave Resort is an elevated boutique hotel overlooking the stunning coastline of Long Branch and features 67 modern guest rooms all equipped with private balconies, 7,000 square feet of event space, and three distinct dining experiences. Guests of both properties have exclusive access to an outdoor heated pool with a swim-up bar, a modern fitness center, oceanfront lounge chairs and umbrellas, and a children’s playroom.

 

Los Angeles Athletic Club Hotel (Los Angeles, California) – Founded in 1880 as the first private club in Los Angeles, the Los Angeles Athletic Club offers five floors of athletic and wellness facilities, three restaurants and bars, co-working spaces and an array of member-only events. The 90,000 square feet of fitness facilities include racquetball, squash and handball courts, a 25-yard indoor lap pool, basketball court and over 20 complimentary group fitness classes each week. The Club has 72 guestrooms and suites located on the top three floors of its historic building, allowing hotel guests access to member amenities during their stay in this historic building in the heart of Downtown Los Angeles.

 

Sierra Nevada Resort, an Outbound Hotel (Mammoth Lakes, California) – Sierra Nevada Resort is a living legend that continues to inspire. Guests can step into an experience where newly refreshed historic charm meets serenity, all centrally located on a six-acre respite just south of the main thoroughfare of downtown, with convenient access to Mammoth Mountain Ski Area, Mammoth Lakes Hiking Trails, the Tioga Pass entrance to Yosemite National Park, and the Bishop Airport. Sierra Nevada Resort offers the newest accommodations and more amenities than any other resort in the region, including Black Tie Ski Rentals, fire pits, pet-friendly rooms upon request, and more.

 

The Virginian Lodge, an Outbound Hotel (Jackson, Wyoming) – Travelers, drifters, locals, and adventure seekers alike can stay at The Virginian Lodge to have fun and build memories. The Virginian’s amenities create the perfect balance between adventure-filled days in Jackson Hole and relaxing amidst the mountain scenery with two hot tubs, seven built-in fire pits, an all-season pool, pet-friendly rooms, and more. The Virginian Lodge also offers interactive programs and curated activities such as fireside s’mores and chicly decorated pop-up igloos in the winter, wine tastings and musical concerts in the summer in addition to yoga classes, outdoor workshops, picnic kits and a bike-in themed movie series.

 

For more information on Curator Hotel & Resort Collection, visit www.curatorhotelsandresorts.com.

 

About Curator Hotel & Resort Collection

Curator Hotel & Resort Collection is a distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Curator provides lifestyle hotels access to a wide breadth of program offerings to enhance the guest experience, improve employee engagement, and create value while allowing their members the freedom to retain what makes their hotels unique. It offers the benefits of associating with other unique lifestyle hotels and brands while participating in best-in-class operating agreements, services, reporting, and technology. In addition to Pebblebrook, the founding members of Curator include Davidson Hospitality Group, Noble House Hotels & Resorts, Provenance, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. For more information, visit www.curatorhotelsandresorts.com and follow us at @CuratorHotelsResorts.

Contacts

Media Inquiries:
Melanie Neff 305-677-3904 x23 (curatorpr@ciicpr.com)

For independent lifestyle owners and operators interested in joining Curator:
Jennifer Barnwell 240-507-1338 (jbarnwell@curatorhotelsandresorts.com)

Jenn Parks 240-660-9483 (jparks@curatorhotelsandresorts.com)

For companies and service providers interested in partnering with Curator:
Brent Hayhurst 240-660-9485(bhayhurst@curatorhotelsandresorts.com)

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Healthcare Lifestyle Perks Science Technology

Next evolution of wearables: Med-tech expert brings 1st medical-grade smart ring to market

After spending over 30 years in the medical device industry, John Mastrototaro has set out to change what consumers expect from their wearables.

 

Consumers are looking for more than just an activity or sleep tracker, they are looking for a more accurate wearable that gives them a holistic view of their health.

 

Tapping into his experiences at Medtronic and MiniMed where he was instrumental in introducing the ambulatory continuous glucose monitoring system and the sensor augmented insulin pump, Mastrototaro has flipped the script on traditional wearables, building Movano Health as a medical device company rather than a consumer wellness or fitness device company, to give consumers and medical professionals the data they need and want.

 

The Evie Ring, available this September, is a medical-grade health smart ring measures a comprehensive set of health metrics including heart rate, heart rate variability, SPO2, respiration rate, temperature, steps, activity, calories, sleep, menstrual cycle, and more. The Evie Ring has also met FDA benchmarks for HR & SpO2 accuracy and is preparing to file for FDA clearance.

 

Beyond pursuing FDA clearance, Movano Health is focusing the Evie Ring on those who have been underserved in the wearables market: women. From bulky designs, to inaccuracies, to unintuitive and unhelpful data, current wearables don’t give women what they are looking for, especially as they enter menopause.

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Lifestyle Perks Special/Sponsored Content

Design the garage of your dreams with the new Modular Closets Garage Organization System

Modular Closets’s just-released Modular Closets Garage Organization System. You can customize and combine the super-strong cabinet modules to create your dream garage setup!

 

Choose from open shelving units, cabinet bases, and tall tower modules with powder-coated doors and drawers, which are all crafted with high-quality premium melamine construction for durability and longevity. And don’t forget to add a Garage Countertop (in butcher block or powder-coated black) to complete your workspace! Featuring easy DIY assembly and a sleek design, this garage system is perfect for keeping your garage beautiful, functional, and completely organized.
Modules pictured below, left to right: Garage Tower Module – 2 Doors, 4 Drawers, Garage Base Module – 4 Drawers, and Garage Tower Module – 4 Doors
Whether you need to store tools, sports equipment, or household items, a custom garage system by Modular Closets will have you covered. Prices vary, available at www.modularclosets.com/collections/garage-storage-cabinets

Modular Closets offers media affiliates 8% commissions via ShareASale and Skimlinks. We would also be more than happy to offer an exclusive discount for your audience.

 

Modular Closets has been featured on Bargain Mansions with Tarama Day, Buyer’s Bootcamp, Property Brothers, HGTV, People, Apt. Therapy, Martha Stewart Living, Country Living, and more.

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Economics Lifestyle Perks Special/Sponsored Content Travel & Leisure

5 Things to elevate your festival experience

Festival season has arrived! Whether you are camping, day-tripping or staying in a hotel, this roundup of five products will have you the “pro” of your festival experience.

 

1. bearback Lotion Roller (or sunscreen!)

Price: Starting at $24.97 – getbearback.com

 

Affiliate: Amazon

 

  • Makes it easy to apply lotion, sunscreen, and prescriptions in hard to reach spots
  • Use on backs, legs–anywhere!
  • Built with a non-slip grip
  • Ergonomic curve provides the perfect amount of pressure
  • Foldable design is made for travel and easy storage
  • Extends to 17” from 9.5”
  • Comes with 2 washable and reusable foam rollers
  • 2,600+ reviews on Amazon!

 

 

2. Alicia Adams Alpaca Maui Wrap

Price: $295 – aliciaadamsalpaca.com

 

 

  • The Maui Wrap functions as a wrap, a scarf, a stole, or even a shawl
  • The feather-weight baby alpaca and silk blend makes it the perfect accessory for warmer months and years round
  • 70% baby alpaca
  • 30% silk

 

 

3. Blithe Cosmetics – Pressed Serum & Vital Treatment   

Price: Starting at $34 – blithecosmetic.com

Affiliate: Skimlinks & ShareASale (ID# 134544)

 

 

  • Multi-function skincare so you need less products to cover your entire routine!
  • 5 out of 7 steps to your skincare routine are covered with this product!
    • Takes care of everything except for cleanser and sunscreen!
  • All you’ll need is the Vital Treatment & Pressed Serum!
  • Vital Treatment:
    • Serves as your essence, toner, and serum
    • Incredibly hydrating
    • No sticky residue
    • Available in 4 formulations to fit your skin type
  • Pressed Serum:
    • Serves as a serum, eye cream, and moisturizer
    • Absorbs quickly & deeply
    • Helps fine lines & anti-aging
    • Controls pores
    • Available in four formulations to target your skin concerns
  • Available in travel sizes!

 

  

4. SpaLife Hydrocolloid Pimple Patches

Price: Starting at $10.99 – spalifebeauty.com

Affiliate: Amazon, Walmart

 

 

  • HEALS: Visibly absorbs impurities, Protects, results in 6-10 hours.
  • HOW TO USE: Apply to clean, dry clean. Make sure the patch covers the spot completely, Leave on overnight then remove the patch and discard.
  • WAKE UP FEELING CONFIDENT: Helps shrink the look of whiteheads & on-the-surface pimples.
  • FORMULA: Hydrocolloid formula visibly absorbs impurities—so you know it’s working!

 

 

5. TableTopics To-go Sets

Price: $9 – tabletopics.com

Affiliate: Available on Amazon (4.5 Stars, 10,000+ Reviews), Skimlinks, Barnes & Noble, Dillard’s

 

 

  • Travel: These fabulous travel-related questions are sure to entertain — whether in the air or on the water or at the beach — wherever your journeys take you. This set is loaded with great questions that will have you dreaming about traveling the world and excited about exploring things closer to home.
  • Not a Chance: This set of amusing questions will test limits, define boundaries, and get right to the heart of those things that make you and your friends say “Oh no! Not a chance!”
  • Dating: Break the ice or take things to a new level. Either way, these questions are designed to help take the stress out of those “getting to know you” conversations.
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Art & Life Business Foodies/Tastylicious Lifestyle Perks

HEINZ® to launch six, limited-time sauces at restaurants nationwide

Viral sensations Rebecca Black, Kyle Craven & William Hung embrace ‘drop culture’ to bring unique, never-before-seen HEINZ sauces to fans across the country

 

PITTSBURGH & CHICAGO — (BUSINESS WIRE) — HEINZ® – the condiment category icon and leader – today announced the debut of six new, limited-time Sauce Drops.

 

With the help of viral sensations who know a little something about 15 minutes in the spotlight – Rebecca Black, Kyle Craven (AKA “Bad Luck Brian)” and singing competition sensation William Hung – HEINZ will “drop” one sauce per month at select restaurants across the U.S., giving each exotic and mouthwatering creation its 15 minutes of flavor.


Seventy percent of consumers consider themselves adventurous eaters and seek a greater variety of flavors from their favorite restaurants and brands.1 Inspired by these fan desires, the HEINZ Sauce Drops are designed to deliver on people’s hunger for uniqueness, as each provides an elevated flavor dipping experience unlike anything HEINZ has ever created.

 

The HEINZ Limited-Time Sauce flavors include:

  • HEINZ Yuzu Wasabi: Creamy with bright citrus notes and a surprising bite
  • HEINZ Black Garlic Ranch: A unique and intense experience, combining the mellow, deep flavor of black garlic with the smoothness of ranch
  • HEINZ Creamy Chimichurri: A traditional combination of herbs (parsley, oregano, cilantro) in a thick dipping sauce with a slight tang and bright herby punch
  • HEINZ Brewery Mustard: Pub-style grainy mustard sauce with an ale aroma and hoppy background
  • HEINZ Hatch Chili Ranch: A spicy smoky sauce enhanced with Southwest chilies
  • HEINZ Harissa Aioli: A smoky roasted red pepper blend with flavorful heat and a North African/Middle Eastern flair

 

“As a consumer obsessed brand at the forefront of food culture, we want to hijack fans’ behavior as they seek out new and unique flavors at their favorite restaurants,” said Diane Mays Doty, Associate Brand Manager, HEINZ Away from Home.

 

“Taking a page from the popular ‘drop culture,’ these Sauce Drops allow us to push portfolio boundaries with explorative flavors, while also allowing us to receive real-time fan feedback to inform what we bring to shelves nationwide.”

 

Each limited-time sauce is crafted for a variety of dipping occasions, pairing especially well with the crispy, savory taste of fried chicken. Kicking off today with the “Rebecca Black Garlic Ranch” drop, the sauces will be available at famous American chicken joints, including Parson’s Chicken & Fish locations in Chicago, Sticky’s Finger Joint locations in New York and New Jersey, and Abner’s Famous Chicken locations in Tennessee and Mississippi. Every month, HEINZ and one of the stars will take to social media to announce which of the six sauces will be dropping next.

 

The launch of the HEINZ Limited-Time Sauces Drops comes on the heels of HEINZ Remix, the first customizable digital sauce dispenser, and the brand’s new global creative platform “It Has to be Heinz.” As Kraft Heinz’s larger transformation reinvigorates HEINZ with new ambition and purpose, the new platform is rooted in the irrational love it inspires – from real fans’ personal love affairs with the brand, to the undeniable love and care its products are made with.

 

To learn more about the HEINZ limited-time Sauce Drops and track availability, fans can follow @HEINZ on Instagram and @HEINZ_us on TikTok. Fans can also visit www.heinz.com/15minutesofflavor to be the first to know about future sauce drops, full list of restaurant location and to play the new ‘15 Minutes of Flavor’ memory game.

 

1FMCG Experimenting With Flavors, September 2021

 

About the Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

Contacts

Bethany Stokoski

Zeno Group for HEINZ

Bethany.Stokoski@zenogroup.com

Alexandra Lieberman

The Kraft Heinz Company

Alexandra.Lieberman@KraftHeinz.com

Categories
Business Digital - AI & Apps Economics Lifestyle Perks Regulations & Security Technology

Google updates focus on the role of CRO in achieving impressive ROI

Google continuously modifies its algorithms to provide searchers with the most relevant content. In March 2023, Google rolled out its Core Update, which is one of the most significant updates in recent years. It continually adjusts its search engine ranking system and user interface, averaging 12 changes per day, keeping digital marketers on their toes.

 

This algorithm update by Google focuses on user experience and penalizes inadequate websites, meaning websites with low-quality duplicated, and irrelevant content, poor user experience, and slow navigation will have lower rankings. Moreover, with the increasing use of mobile devices for internet browsing, the update has strongly emphasized mobile optimization, resulting in penalization for websites that are not mobile-friendly. Experts say Conversion Rate Optimization (CRO) is a powerful strategy that not only supports but also amplifies all marketing efforts.

 

“Marketing opportunities live in Conversion Rate Optimization more than uncasing an algorithm. Companies should constantly be working to improve the customer experience; this will never change, no matter what Google does. Digital marketing strategies that focus on the fundamentals of driving website traffic, improving conversion rate optimization, and delivering an outstanding customer experience will see steady market gains regardless of what changes Google makes to their algorithm,” says Derek Chew, CEO of Fullmoon Digital Marketing.

 

Conversion Rate Optimization (CRO) is about employing strategies that steadily and systematically boost customer engagement with a website, such as clicking a banner ad, filling out a form, or subscribing to a newsletter, to increase the likelihood of repeat visits or business.

 

It helps businesses analyze and segment their users to direct them toward purchasing the products or services that would best cater to their requirements. This leads to an increase in repeat customers and a greater overall value per customer across the entire product experience.

 

While about 67% of companies globally don’t have a properly structured CRO strategy, it is important to note that businesses implementing CRO get an average ROI of 223%.

 

“In the wake of Google’s core updates, which prioritize user experience and relevance in search results, CRO has become even more important for digital marketing strategies. By improving the user experience and increasing conversions, businesses can improve their search engine rankings and increase their revenue and ROI,” notes Chew.

 

About Fullmoon Digital

Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit www.fullmoondigital.com.

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Culture Foodies/Tastylicious Government Healthcare Lifestyle Local News Perks Programs & Events

Mercer County ADRC opens applications for senior farmers’ market nutrition program

Mercer County Executive Brian M. Hughes announced that starting June 1, the Mercer County Office on Aging/Aging & Disability Resource Connection (ADRC) will accept applications for the Senior Farmers’ Market Nutrition Program.

This program provides funding for the purchase of fresh, nutritious, unprepared foods like fruits, vegetables and herbs to low-income older adults.

“With foods provided from authorized farmers, the program not only helps increase the nutritional health of our communities, but also increases the demand for locally grown produce and boosts the income of farmers who produce and sell locally grown products,” Mr. Hughes said.

To qualify for this program, you must be able to verify that:

• You are 60 years of age or older
• You live in Mercer County
• Your income does not exceed $26,973 per year ($2,248 a month) if you are a single person or $36,482 per year ($3,041 a month) if you are a couple

Those eligible will receive $50 to spend for use at participating vendors at area farmers markets. Instead of paper vouchers that were distributed in previous years, older adults will now be assigned a QR code that will be easily accessible from their smartphones. Simply show the code (on a digital device or printed on paper from the Office on Aging/Aging & Disability Resource Connection) to the farm market vendor, who will scan it – that’s how easy the new QR codes are to use.

Funds will be distributed on a first-come, first-served basis. When you receive your QR code, you also will get a listing of participating markets and vendors. If you are taking a trip to a market, make sure to call ahead, as market days may change due to weather and produce availability.

If you, a family member or friend could benefit from this program, please call the Office on Aging/Aging & Disability Resource Connection at 609-989-6661. For more information, or to apply, you may also email adrc@mercercounty.org, or kturek@mercercounty.org.

The Mercer County Office on Aging/Aging & Disability Resource Connection (ADRC) is the federally designated agency responsible for the assessment, development, and funding distribution of programs/services for those 60 years of age or older in Mercer County.