As part of its year-two initiative, The Outsideologist Project, will launch the #BackyardChallenge Sweepstakes to give one lucky family the backyard of their dreams with help from the designer duo
WHIPPANY, N.J. — (BUSINESS WIRE) — Today, Claritin® from Bayer, the #1 doctor recommended non-drowsy oral allergy OTC brand, announced the year-two launch of The Outsideologist Project, a multi-year initiative aimed at encouraging children to spend more time outside. A new survey commissioned by the brand found that while 81% of parents surveyed agree their child is excited to be outside, more than half (55%) are worried their kids aren’t spending enough time outside. To help kids and their families, establish a lifelong love of being outside, the brand enlisted celebrity designers, longtime couple and parents of two, Nate Berkus and Jeremiah Brent, to join with the makers of Claritin® on their mission to provide outdoor inspiration and help give one lucky family the backyard of their dreams.
In the program’s inaugural year, Claritin gave parents the resources and inspiration needed to encourage their families to spend more time outside with a goal to get kids to spend an extra hour outside each week. This year, the project will help families rediscover the extraordinary experiences awaiting in their own backyards and local communities.
“As a family, we love spending time outdoors, whether walking around our neighborhood or visiting the park,” said Nate Berkus. “Raising our kids in a big city has shown us how much wonder lies right outside our front door, which is why we are so excited to be teaming up with Claritin for this project to help families rediscover their own backyards and get excited about being outside this summer.”
“As parents, we try to instill a love for play and imagination in our kids just as we experienced when we were their age,” said Jeremiah Brent. “Some of my fondest childhood memories are of playing outside until the sun went down, and we want Poppy and Oskar, as well as children across the country, to experience the same sort of joy.”
A new Claritin® survey of 5,000 American parents of children aged 5 to 13 found that while kids are excited to spend time outside, they are doing so less than their parents did at their age. The majority of parents surveyed (76%) state that most of their playtime as a child was spent outdoors, but nearly three quarters (74%) of them note they believe their child does not play outside as often as they did. When kids do get outside, 61% of parents shared that their kids typically play outside in their backyard, followed by their front yard (54%) and local park (50%).
Furthermore, 72% of parents agree that their family would spend more time outside if their personal space were more exciting. Beginning today through July 7, Claritin® will help one lucky family build the backyard space of their dreams with the #BackyardChallenge sweepstakes. Families are encouraged to use the dedicated hashtag on Instagram with a photo or video of how they’re having fun outside for a chance to win a $10,000 prize and a virtual design consultation with Nate Berkus and Jeremiah Brent. Additional prizes will be available throughout the entry period. *NO PURCHASE NECESSARY TO ENTER OR WIN IN THE CLARITIN “THE OUTSIDEOLOGIST PROJECT” SWEEPSTAKES. Open to legal residents of the 50 US & DC, 18 or older. Void where prohibited. Sweepstakes starts 4/26/22 and ends 7/7/22. For Official Rules, which govern, visit https://bit.ly/3ws37I1. Sponsor: Bayer HealthCare LLC.
Broadening the world of possibilities for learning and playing right in one’s own backyard, Claritin will offer families an exciting, expert-guided curriculum in the areas of backyard games, sports, gardening, camping and art. The activities will be led by members of The Outsideologist Project’s Advisory Board, a group of experts within each of the curriculum areas including Olympic soccer player and mom of two, Sydney Leroux (@sydneyleroux), and Ilana Wiles (@mommyshorts), author, content creator and mom of two daughters. Their original and inspirational content will be shared on Instagram (@OutsideologistProject) and Facebook.com/OutsideologistProject.
“Last year, Claritin set out to inspire families across the country to get outside an extra hour per week,” said Catherine Vennat, a spokesperson for Claritin®. “This year, to continue that momentum, we’re helping families create meaningful memories together by discovering the wonders that await them right outside their doors.”
For additional information about The Outsideologist Project or Claritin®, visit www.Claritin.com and our social channels.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.us.
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Bayer® and the Bayer Cross® are registered trademarks of Bayer.
About Nate Berkus
Since Nate’s first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR A-List of the world’s top designers and the AD100 list. His popular product lines include roller shades and drapery for The Shade Store; a furniture line with California based retailer Living Spaces; and a fabric collection for Kravet. He currently serves as the Travel Ambassador for Celebrity Edge by Celebrity Cruises. He has authored two New York Times bestselling books: Home Rules (2005) and The Things That Matter (2012), and in 2011 he served as Executive Producer of the Oscar winning film, The Help. Audiences followed Berkus through his own television show, the daily-syndicated The Nate Berkus Show and 2014’s American Dream Builders (NBC). Nate and Jeremiah By Design premiered on TLC in 2017 and ran for three seasons. Nate appeared in Season 2 of Rock the Block, a design competition show on HGTV, alongside husband Jeremiah Brent in Spring 2021. In Fall 2021, The Nate and Jeremiah Home Project, a home renovation show, launched on HGTV with Season 2 premiering in Spring 2023.
To learn more about Nate Berkus visit www.nateberkus.com and @NateBerkus on Instagram.
About Jeremiah Brent
Jeremiah’s love of artistry and interiors first cultivated with furniture design. Expanding upon his technical skills, he parlayed his love of artistry and fashion into decor, quickly gaining notoriety in the interior design world. After founding his design firm in 2011, Jeremiah has transformed countless homes, restaurants, and public spaces across coasts. His “no rules” approach to California Modern style is inspired by the natural beauty of his home state and travels to the far reaches of the globe. Featured in publications such as Architectural Digest, Elle Décor, Domino and Harper’s Bazaar, his work shows the effortless depth, fearlessness, and creativity behind his designs. Brent has been named to Architectural Digest’s AD100 list which showcases the top design talent creating today. With a keen eye for style and craftsmanship, Jeremiah has established himself as both a tastemaker and influencer continually inspiring those around him through various partnerships, television series, and branded collaborations. He was the host of Emmy Award-winning show, Home Made Simple for two seasons on OWN. Jeremiah returned to television with Nate on HGTV’s “The Nate & Jeremiah Home Project.” In 2018, Nate and Jeremiah successfully debuted their exclusive furniture line with Living Spaces, featuring beautiful, timeless, and transitional pieces for the modern home.
Survey Methodology:
This random double-opt-in survey of 5,000 American parents of children ages 5-13, split evenly by state, was commissioned by Claritin between March 1 and March 12, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Contacts
Cristina Ibarra
Office: 212.938.0153
cibarra@coynepr.com
