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Disruptive digital marketing agencies harness power of PR affiliate program for client success

TAMPA, Fla. — In terms of establishing their organization’s position and showcasing their subject matter expertise through thought-leadership and content marketing, business leaders possess a clear vision.

 

However, the issue lies in the fact that a majority of individuals, including marketing agencies, lack a proper understanding of public relations (PR) and frequently misinterpret it when attempting to employ it.

 

 

There is a misinterpretation of the concept of thought leadership; often failing to recognize that it must be earned. The remedy lies in a strategy unveiled by crisis management expert Karla Jo Helms of JOTO PR Disruptors, which “ignites the marketing plan by harnessing the influence of public relations to attain third-party credibility and establish thought leadership.”

 

Helms notes that by using powerful targeted communication channels to communicate your story to thousands, hundreds of thousands or millions of people—before and while marketing is promoting a client’s goods and services ─ trust and credibility are established so people are more interested and comfortable in doing business with the client.

 

So, WHAT does PR offer to a marketing strategy? “Marketing is driven by four ‘p’s: product, price, place, and promotion. (2) What is missing? A FIFTH ‘p’; public perception,” notes Helms.

  • Third-party endorsement gains goodwill and trust for your brand, increasing gross
    income
  • Marketing sign-up and conversion rates increase, also increasing ROI
  • Friction during shorter sales conversions is reduced
  • Complete metrics showing how much press is needed to make an impact is the bridge for marketing and public relations
  • In short, customer acquisition costs (CAC) are reduced

 

 

The Great Consolidation 

Outside of selling products and services, every business has a story to tell – and the court of public opinion has an insatiable appetite for information. To gain exposure for a client, think of yourself as an ‘internal reporter’ and open your eyes and ears to what is going on in your client’s company, their industry or community. Look for:

  • Introduction of a new product or service – or a new business
  • Newsjacking a recent breaking news event
  • Speaking or exhibiting at a conference or event
  • Releasing findings of a new study or research
  • Developing a new technology or unique procedure for an industry
  • Rebranding a business
  • Financial news such as the addition of a new investor

 

Each of these has the potential to be exploited into real, NEW news through a blitz campaign. How does real news factor into exposure? As an example, key industry media usually attend a convention. Getting interest before, during and after the event can increase the success at the convention. Also, big breaking headlines regarding such news as an economic issue, new legislation or story of harm to a population segment that has far-reaching effects on which a client’s technology, product or service will have significant positive impact can create a firestorm of media interest.

 

Professional Affiliation

Marketing agencies interested in learning how to amplify their client’s exposure and marketing campaigns by 10X as a professional affiliate of JOTO PR Disruptors should reach out to the veterans at JOTO PR. Thus far, the organization has enlisted the participation of four digital marketing agencies across the technology industry, and intends to support the collaboration of 18 agencies by 2024.

 

About JOTO PR Disruptors™:  

After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely Anti-PR® campaigns comprising the mathematical precision of crisis management techniques with the latest media algorithms. This unique skill enables them to continue to increase their market share and improve return on investment (ROI) for their clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all processes of JoTo are streamlined Anti-PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com

 

About Karla Jo Helms:  

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.

Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected.

Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

 

References: 

  1. Mudd, Jason. “Thought Leadership and Content Marketing are the New Public Relations”, The Business Journals, 12 April 2023, bizjournals.com/bizjournals/how-to/marketing/2023/04/thought-leadership-content-marketing-new-pr.html.
  2. Barone, Adam. “Marketing Strategy: What it is, How it Works, How to Create One”, Investopedia, 15 May 2023, investopedia.com/terms/m/marketing-strategy.asp#:~:text=A%20marketing%20strategy%20contains%20the,price%2C%20place%2C%20and%20promotion.
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Culture Education Environment Politics Regulations & Security

C-suite coach interested in empowerment of women to overcome corporate barriers

Kathleen Gonzales from Elevated PR brings attention to the challenges women face in climbing the corporate ladder and introduces the invaluable support provided by Ephraim Schachter, a renowned C-Suite coach, and leadership advisor.

 

Did you know that only 6.6% of women currently hold CEO positions in Fortune 500 companies? This glaring statistic highlights the persistent obstacles women encounter when striving for top leadership roles in the corporate world. Despite progress, significant barriers hinder women’s advancement and limit their leadership opportunities, states  Gonzales.

 

Schachter has dedicated his career to addressing these challenges head-on. As an expert in executive coaching and leadership development, he provides invaluable guidance and support to women navigating the complexities of the corporate landscape. He understands the unique struggles faced by women, and he is committed to helping them overcome the biases and obstacles that impede their progress.

 

One of the primary issues women face in the C-suite is the unfair scrutiny they often endure. They are held to different standards compared to their male counterparts, leading to a narrower margin for error. Schachter’s female clients frequently express their frustration about being judged harshly for displaying toughness, often being labeled as a “bitch.” On the other hand, when they adopt a more lenient approach, they are perceived as too soft, undermining their authority and ability to lead effectively.

 

Furthermore, studies have shown that women are often given shorter timelines to prove themselves compared to their male colleagues, limiting their opportunities for advancement. Schachter actively advocates for the support and guidance needed for his clients to demonstrate their value and thrive in their careers.

 

His dedication to empowering women is exemplified by the fact that most of his practice consists of female clients. Schachter’s expertise, combined with a deep understanding of the gender dynamics within corporate environments, makes him a trusted partner for women seeking to shatter glass ceilings and claim their rightful place in leadership roles.

 

Schachter’s gains insights into the specific challenges women face in the corporate world and the strategies he employs to empower them. His holistic approach fosters confidence, resilience, and a sense of empowerment, ultimately enabling women to overcome obstacles and reach their full potential.

 

He is shedding light on the persisting barriers that hinder women’s advancement and offering practical solutions to address these challenges. Schachter’s expertise and commitment to gender equality in the workplace make him an ideal expert for this important discussion.

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Culture Education Entertainment News Lifestyle News Now! Perspectives Programs & Events

From legends to next-gen artists, HCR plays Hip Hop that uplifts and inspires

WILMINGTON, Del. — Holy Culture Radio on SiriusXM channel 154 is a full-time edutainment channel featuring a mix of Hip Hop superstars like Lecrae, Trip Lee and A.I. The Anomaly, plus inspirational talk shows that speak to the African American experience.

 

Since its bold move to a 24-hour channel in April 2022, many listeners have tuned in to hear and experience HCR’s diverse programming, which includes:

 

• 116 Life with Reach Records execs Marcus Hollinger and Ace Harris, featuring exclusive world premieres of new music and riveting conversations with VIP guests.

 

• 3rd Coast Fiyah, a kaleidoscope of CHH and urban gospel hosted by DJ D-Lite.

 

• DJ Wade-O, one of the most powerful voices in all of Christian Hip Hop.

 

• The multiple award-winning Da Fixx Morning Radio show.

 

• Old School Sounds, hosted by DJ D-Lite, takes listeners back to the genre’s beginnings.

 

• The Underground Gospel Hip Hop Show, where Jay Williams helps to launch indie faith-based artists, personifying the notion of having a great time while inspiring listeners with meaningful messages.

 

• K.I.N.G. Talks, with open discussions on life to create an environment of effective communication and an atmosphere of compassion and understanding.

 

• Church on the Block, where Pastor Phil Jackson, Pastah J and DJ Ruckus engage in all-encompassing discussions and theological breakdowns of hip-hop and street culture and how the church can deliver hope. … and many more.

 

HCR and its affiliated website www.HolyCulture.net and social media channels are owned and operated by The Corelink Solution, a nonprofit founded by James “Trig” Rosseau with the purpose of helping people develop their passion and purpose, create an informed plan and use provided tools to help them succeed, while establishing accountability and ownership.

 

“There has always been a question of whether there is a market for Christian hip-hop music,” Rosseau said. “I believe our audience has shown that the genre has broad viability given the above average listener engagement we’ve seen across our 14 shows and music mixes as we play a wide diversity of Christian Hip Hop artists.”

 

Learn more at www.holyculture.net, or follow Holy Culture on Twitter (holyculture), Instagram (holyculture), YouTube (holyculture), Facebook (holyculturenet) and TikTok (@holyculture.net).

 

About James “Trig” Rosseau

James B. Rosseau, Sr., known by many as “Trig,” is the founder and CEO of The Corelink Solution (https://thecorelinksolution.com/), a nonprofit 501(c)3 organization committed to revitalizing communities through programs that empower people to reach their potential. He brings 20-plus years of expertise in creating growth and driving transformation, leveraging his unique blend of revenue generation and business acumen with his ability to skillfully assemble and lead high-performing teams.

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Business Education Lifestyle Regulations & Security Technology

Top project management consultant warns against A.I. misuse

Dr. Te Wu has spent the better part of two decades managing projects of all sizes for Fortune 500 companies, the U.S. Government, and cause-driven non-profit organizations. He is renowned for taking even the most dynamic and purpose-driven organizations to greater heights of innovation, growth, efficiency and profitability.

 

He is available for interviews to give his informed take on how A.I. will significantly impact project management, both, for better and worse; and how corporations, nonprofits and the U.S. government can steer clear of its misuse in managing large scale projects.

 

As the project manager for OATS (Older Adult Technology Services) – a division of AARP, Guttmacher Institute – a leading research and policy organization committed to advancing sexual and reproductive health and rights worldwide, the United States Armed Forces, and many household name consumer brands from food to transportation; Wu and his firm PMO Advisory train employee teams, streamline project budgets, improve methodology and production, expedite project timelines and increase profits for high profile organizations.

 

Dr. Wu is the current chairperson of the Project Management Institute’s standards committee, where he is developing the newest standards for portfolio management, to be used worldwide, for the project management industry. He also a Tenured Professor of Project Management Studies at Montclair State University for graduate and undergraduate studies, and a Graduate Program Coordinator for his department.

 

Dr. Wu is hopeful about A.I.’s capabilities to streamline certain project management tasks, but warns that over-reliability on A.I. could have disastrous effects on large scale projects. Citing one example of where A.I. can be helpful, he says, “A project is an investment in the future. One of my clients is a worldwide Midwest manufacturing company with 6,500 employees. Their fan club and merchandising actually brings in almost 25% of their revenue, which is very unique.

 

We created a new office for them called ‘Strategic Projects,’ where we had six people go around the company, counting projects and assessing their costs. They stopped counting at 3,000 different projects. This is an example of where A.I. can help, in theory. A.I. can help you quickly analyze this data and help you make proposals for consolidation to avoid project overlap.”

 

Conversely, says Wu, “Over the next 20 years, we will still need human scrutiny to support A.I. Projects are typically new endeavors, so they might lack the sufficient data to program into an A.I. engine.”

 

He also warns, “If a company relies too much on the A.I. to choose, plan and execute large scale projects, over time they lose the very competence they need in order to analyze and scrutinize the data. The organization no longer has that capability, which is similar to what the outsourcing craze did to organizations in the 1990s and 2000s.”

 

Wu also points out that once we come to rely too heavily on A.I. to make our project management decisions for us, it may reduce our ability to cope with any type of unanticipated change or problem, adding, “A boat can carry people, but it can also sink people. When used responsibly, A.I. can increase insights and productivity, but when used recklessly it can harm a project. Finding that delicate balance will be the challenge.”

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Art & Life Business Culture Education Lifestyle

Get noticed by senior management: 10 uncommon insights

NEW LONDON, NH — As the president of a company with 65,000 employees and agents in 12 countries, Fred Sievert managed, hired and inspired individuals with diverse skillsets, credentials and personalities. He distills his decades of experience into the 10 characteristics of high-potential employees in his latest book, Fast-Starting a Career of Consequence.

 

“This book will arm you with advice that will enable you to quickly become noticed and recognized as a high-potential employee who is capable and ready for future advancement and expanded levels of responsibility,” Sievert writes in the book.

 

In Fast-Starting a Career of Consequence, Sievert elaborates on 10 practical and proven strategies that individuals can implement immediately to gain visibility and early success as they enter the workforce for the first time, move to a new company or re-enter the workforce after a period of absence.

 

“The advice applies equally well to small or large corporations and to entrepreneurial ventures,” he said, adding, “The book was inspired by a request for advice from my daughter on how to be identified as a high potential employee and advance her career as she languished in an entry-level position at her large global company. The advice proved to be very effective as she was rapidly promoted into positions with greater levels of responsibility.”

 

Chapters explore universal career-relevant topics such as: Demonstrating Commitment; Embracing the Company’s Vision and Mission; Developing Cultural and Organizational Awareness; Understanding the Financial Underpinnings of the Business; Demonstrating Strategic Thinking Capability; Over-preparing for Every Meeting; Making Every Presentation a Command Performance; and Balancing Faith, Family and Career.

 

Sievert drew upon his unique combination of experiences as a Christian executive, a mentor and a college instructor to develop a book packed with practical Christ-centered advice for those wishing to add a spiritual dimension to career pursuits.

 

“During my career, and afterward, I mentored many young employees and executives

— at least 10 of whom went on to become presidents or CEOs of their organizations,” Sievert explained.

 

Ultimately, Sievert hopes to show others the value of nurturing a symbiotic relationship between faith and career.

 

“Since most of us will spend more than half of our waking hours at work, I really felt it was important to talk about ways in which you can bring and follow biblical principles in the workplace, and at the same time, get some really valuable business tips from a guy who’s been there,” he added.

 

About the Author

Raised in a lower-middle-class family that only occasionally spoke of God, Fred Sievert received an unexpected visit from God when he was 12. Despite his subsequent experiences as an adult, transitioning from a math teacher to the president of a Fortune 100 company — a journey driven by an aggressive pursuit of the American dream — his habit of thoughtful reflection and his spiritual longing from that one encounter in boyhood informed his decisions for the rest of his life.

 

In retirement, Sievert’s overwhelming passion is to positively impact the lives of others by writing and speaking about his faith and his business experience.

 

Sievert’s articles have appeared on MarketWatch.com, the Fox Business Blog and in The Guideposts Magazine. He has been featured by many major television and radio channels, including Fox News, Fox Business, Daystar Global TV and NBC. The 700 Club produced feature videos from two of the stories in his book, Grace Revealed. 

 

For more information, visit www.StoriesOfGodsGrace.com; follow the author on Facebook (fredsiev1) or Twitter (@FJSievert); or connect with him on LinkedIn (fred-sievert-9121727).

 

Amazon link: https://www.amazon.com/Fast-Starting-Career-Consequence-Christ-Centered-Re-entering/dp/1631953583/

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Art & Life Business Education

Expert offers insight for leaders on the return to office dilemma: remote work: a question of trust

Return-to-office mandates are highlighting a deeper issue with businesses: trust. These mandates could also adversely impact retention and performance, causing long-term damage to organizations.

 

Keryn Gold shared some thoughts about this on LinkedIn, and she has a career history of delivering 50x+ first-year ROI in less than 3 months to her clients, enabling her partners to improve outcomes while reducing costs without layoffs. This effectively innovate, improve engagement, and unleash the potential of their employees, and achieve greater work/life balance while delivering transformational business value.

 

 

Gold is an expert on the following topics:

  • How Return to Office Mandates Can Backfire—The dangers of taking away people’s autonomy
  • Why Remote Work Requires Mutual Trust
  • How Remote Work Requires a Mutual Commitment to Each Other
  • The Importance of Clear Expectations for Remote Work Success
  • It’s Possible to Meaningfully Build Relationships Remotely—Strategies and Tips

 

 

Keryn Gold, Ph.D., is an award-winning business and consulting leader, advisor, and certified business and executive coach who empowers organizations to achieve the seemingly impossible and accelerate achievement of their multi-year plans 3x+ within months.

 

She served as CEO and COO of startups, ran consulting groups, worked in venture capital and private equity, and led Data Science & Product Strategy divisions and Centers of Excellence at multiple Fortune 50 and FAANG companies. She has a career history delivering 50x+ first-year ROI in less than 3 months to her clients, from start-ups to non-profits to the Fortune 10, across industries.

 

Her clients say she’s a “resourceful, perceptive, trusted advisor” who “proactively delivers transformational value with relentless compassion — phenomenally fast.”

 

She has revolutionized divisions, systems, and processes at dozens of companies, and enables partners to improve outcomes while reducing costs without layoffs, more effectively innovate, improve engagement and unleash the potential of their employees, and achieve greater work/life balance while delivering transformational business value.

 

Gold began college at age 14 and graduated summa cum laude at age 17 from a Top 15 university with a BA in Applied Mathematics, and earned a Ph.D. in Biomedical Sciences & Statistical Genetics from Washington University in St. Louis. She is also a member of Sigma Xi: The Scientific Research Honor Society, and volunteers at youth and entrepreneur empowerment organizations.

 

Her cross-functional expertise ranges from the future of work, employee engagement and people empowerment strategies to cost reduction, process optimization, and sustainable growth, to data science and AI, to healthcare, education, and beyond.

 

Her business ecosystems —

 

OTBi Solutions is about uncovering transformational value from data and uncovering hidden profits.

 

FocalPoint Outcomes is about unlocking the potential of employees, and accelerating multi-year plan achievement while improving balance and autonomy for leaders and individual contributors alike.

 

 SNAFU Guide specializes in implementable strategies for scalable transformation. Keryn is writing a book under this business, to be released later this year: The Leadership Playbook, Revisited. In it, she has synthesized over 100,000 hours of research, testing and refinement of tools and actionable strategies she’s designed and implemented successfully over the years at organizations from high-growth startups to Fortune 10 companies into high-value, rapid-impact 1-page “plays” to drive multiple-fold first-year ROI, like what Keryn has achieved for all her clients.

 

Awards—

 

Keryn was recently featured in the Top 100 Innovators & Entrepreneurs Magazine, and a subset of publications who proactively reached out and plan to feature her in their upcoming June-July issues include Top 10 Inspiring Innovators Pushing the Boundaries in Their Industries by LA Weekly, Top 10 Business Pioneers & Leaders Disrupting Their Industries by International Business Times, 10 Most Inspiring Business Women of 2023 by CXO Outlook Magazine, The Most Iconic Women Business Leaders to Watch in 2023 by The Enterprise World Magazine, 30 Most Inspiring Leaders to Watch 2023 by The Silicon Review.

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Education International & World Technology

Teachers Lead Tech named winner in Learning and Education category at World Summit Awards, eyes US expansion

Teachers Lead Tech, a computer science teaching platform, won the Learning and Education category at the World Summit Awards. The platform aims to provide computer science skills to all children and is now expanding into the United States with the goal of reaching 20 million students worldwide by 2025.

 

On June 3, the winners of the World Summit Awards (WSA) global digital project competition were announced at an international ceremony in Puebla, Mexico.

 

Teachers Lead Tech, a computer science teaching platform for K-8 educators, was recognized as the winner in the Learning and Education category. Previously, the platform also won the WSA Young Innovator 2022 Award.

 

Teachers Lead Tech aims for every child to grow up with fundamental computer science skills, regardless of gender, location and socio-economic background. Entirely female-founded, the platform allows teachers to deliver a creative learning experience and effectively teach technology skills to every student by providing them with the appropriate tools, resources, and a supportive community.

 

Helping pupils discover the joy of computer science

In the initial 18 months following its launch, Teachers Lead Tech successfully onboarded 60% of K-5 teachers in its home market, Lithuania, making a direct impact on over 100,000 girls and boys.

 

“We were delighted by the enthusiastic response of teachers, who were in need of effective solutions that could let kids experience the thrill of creating with technologies,” said Monika Katkutė, Founder and CEO of the platform. “We have recently opened and adapted our solution to K-8 teachers as well.”

 

The platform — managed by a team with over 8 years of experience in implementing large-scale education projects — benefits K–8 teachers by offering them innovative and comprehensive computer science curricula, and a digital learning assistant to free up their time, reduce their mental load in the classroom and encourage students’ self-directed learning and creativity. The platform also offers professional development workshops for teachers to build their competences in a supportive environment.

 

The education tool has attracted attention for its distinctive features. Firstly, it integrates computer science into a wide range of subjects using a “Understand. Practice. Create” pedagogical approach, leading learners from understanding the fundamentals to creating their unique projects. Secondly, it provides a time-saving digital learning assistant that encourages students’ creativity and saves teachers’ time. Lastly, the platform offers comprehensive support for teachers, ensuring they have the necessary resources and assistance to deliver a holistic learning experience.

 

Teachers Lead Tech have also forged partnerships with top digital firms, such as Google, Mailerlite, and Vinted, who operate as social investors, to ensure sustainable development and a long-term impact model. In order to further demonstrate its dedication to long-term impact, the platform has also signed multi-year partnerships with significant city governments in Lithuania and the Ministry of Education.

 

A helping hand to U.S.-based teachers

Having established itself in the home market, Teachers Lead Tech is now expanding into the United States. The platform is already recruiting new teachers and forming partnerships with states,  aiming to make a global impact by reaching 20 million students worldwide by 2025.

 

“We are committed to directly and meaningfully improving the lives of K-8 teachers, who account for 58% of teachers in public elementary and secondary schools, 82% of whom are female and wield enormous power in the field of technology and computer science. This group has a significant untapped potential in the worlds of technology and creativity,” explained Ms. Katkutė.

 

Teachers Lead Tech hopes to support teachers by providing them with a comprehensive system that takes care of three crucial aspects: an engaging computer science curriculum that includes coding, 3D modeling, virtual reality (VR), artificial intelligence (AI), and more, a digital classroom learning assistant, and relevant professional development resources, empowering teachers to enhance their skills and confidence in teaching computer science.

 

By extending its reach to the USA and beyond, Teachers Lead Tech seeks to improve education on a global scale and ensure that millions of children have access to quality computer science education.

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Culture Education Healthcare Lifestyle Science Technology

Parenting tips to uphold kids’ mental health in the digital age

There has been much critical discourse about the escalating children’s mental health crisis relative to how benchmarks like stress, anxiety and loneliness are driving depression and other serious psychological conditions amongst youth populations like never before.

 

Of course, children are not the only ones suffering, as parents and caregivers struggle to prevent, address and treat concerns in order to uphold kids’ emotional well-being.  In this process, the adults themselves are suffering in kind—often exacerbating their own mental and emotional struggles amid the copious complexities of modern life. This, of course, has a litany of macro-economic implications.

 

As one case in point, a Morgan Stanley Alliance for Children’s Mental Health research report cited that six in ten of those who are concerned say their children’s mental health has impacted them negatively, with nearly half of those indicating it has affected their productivity at work.

 

The report goes on to reveal that fully 48% of working parents who reported concern said their children’s mental health has impacted their performance at work in some way—including having to deal with disruptions and an inability to concentrate on the job. Some concerned working parents have considered reducing their working hours to support their child(ren) while others have even considered quitting their jobs altogether.

 

Relative to the role Internet use, specifically, plays into the children’s mental health crisis, other reported research from the Child Mind Institute found approximately half of parents polled expressed concern over the impact of internet use on cognitive, social and emotional development.

 

“In today’s digital age, parents are tasked with navigating an ever-evolving technology landscape to address and safeguard their kids’ mental health while also balancing work and parenting—an endeavor that has become a daunting—often seemingly impossible—task that’s ushered in an era of pressure-driven parenting,” says Neuropsychologist, American Mothers New York State.

 

Mother of the Year” award recipient and Brilliant Minds Unite Founder Dr. Jatali Bellanton—author of Kidpreneurs and founder of the Kids Who Bank financial literacy program, deployed in, hundreds of elementary schools across the United States.

 

“It is certainly possible for kids to thrive and deeply benefit from technological advancements. But, parents and caregivers must wholeheartedly commit to not just monitor such usage and activities, but also achieve and sustain healthy boundaries away from screens and buttons—both the kids and the adults. The key is to fill that tech downtime with activities that foster connectivity to, and a reverence for, ‘real world’ experiences.

 

And, when technology is in use, to remain hyper observant and aware ensure it’s not impeding the child’s mental health in any way whether before, during or after. If red flags present, however minor, it’s imperative to address them immediately.”

 

Social media has long been a culprit of compromising kids’ mental health. A new American Psychological Association health advisory on social media use in adolescence offers the following scientific evidence-based recommendations:

 

1. Youth using social media should be encouraged to use functions that create opportunities for social support, online companionship, and emotional intimacy that can promote healthy socialization.

2. Social media use, functionality, and permissions/consenting should be tailored to youths’ developmental capabilities; designs created for adults may not be appropriate for children.

3. In early adolescence (i.e., typically 10–14 years), adult monitoring (i.e., ongoing review, discussion, and coaching around social media content) is advised for most youths’ social media use; autonomy may increase gradually as kids age and if they gain digital literacy skills. However, monitoring should be balanced with youths’ appropriate needs for privacy.

4. To reduce the risks of psychological harm, adolescents’ exposure to content on social media that depicts illegal or psychologically maladaptive behavior, including content that instructs or encourages youth to engage in health-risk behaviors, such as self-harm (e.g., cutting, suicide), harm to others, or those that encourage eating-disordered behavior (e.g., restrictive eating, purging, excessive exercise) should be minimized, reported, and removed;  moreover, technology should not drive users to this content.

5. To minimize psychological harm, adolescents’ exposure to “cyberhate” including online discrimination, prejudice, hate, or cyberbullying especially directed toward a marginalized group (e.g., racial, ethnic, gender, sexual, religious, ability status), or toward an individual because of their identity or allyship with a marginalized group should be minimized.

6. Adolescents should be routinely screened for signs of “problematic social media use” that can impair their ability to engage in daily roles and routines, and may present risk for more serious psychological harms over time.

7. The use of social media should be limited so as to not interfere with adolescents’ sleep and physical activity.

8. Adolescents should limit use of social media for social comparison, particularly around beauty- or appearance-related content.

9. Adolescents’ social media use should be preceded by training in social media literacy to ensure that users have developed psychologically-informed competencies and skills that will maximize the chances for balanced, safe, and meaningful social media use.

10. Substantial resources should be provided for continued scientific examination of the positive and negative effects of social media on adolescent development.

 

 

Dr. Bellanton, also a technology futurist and leading Metaverse influencer, has some additional valuable insights into how parents can navigate this tricky, ever-changing terrain—especially for younger elementary-age children.

 

1. Ditch rigid schedules. While it’s essential to have some structure in your child’s daily routine, it’s equally important to provide flexibility. Instead of imposing a strict, timed schedule on your child’s educational or other activities, Dr. Bellanton recommends creating a more relaxed and flexible approach that fits around the parents’ work schedule.

2. Create safe folders for YouTube videos and shows that your child is allowed to watch. With the abundance of inappropriate content available on the internet, it can be challenging to monitor what your child is watching. However, by creating special YouTube folders and streaming media playlists on Netflix and the like, parents can control the content their children consume and avoid unnecessary worry.

3.  Introduce your children to hobbies that require the use of different parts of the brain. Whether it’s sculpting, painting, or physical activities that teach children how to utilize new tools, engaging in a hobby at least once every other day can help children develop new skills and foster creativity.

4. Create a star chart system is another effective way to incentivize and reward children for doing things that do not involve digital devices. For instance, parents can reward their children for cleaning, reading, or playing outside, instead of spending time on screens.

5. Parents can also take advantage of the metaverse by teaching their children how to build and make money through playing video games. Children can be introduced to games that allow them to learn how to make money and build skills while playing.

7. Have conversations with children about online predators and to teach them to be cautious when playing games like Roblox. Parents should also pay attention to the music played in games, as some songs may contain inappropriate lyrics.

8. Put timers on devices to limit screen time. Parents can set a specific amount of time for their children to watch videos or play games on their devices, ensuring they have a healthy balance of screen time and other activities.

Parenting in the digital age is a challenge that requires a multifaceted and highly concerted approach with tactical strategies that must be employed with intention and upheld with consistency. Doing so will allow families to embrace the litany of benefits the digital age affords and use them to derive emotional and lifestyle advantages versus impairments.

 

 

About the expert

After 9.5 years in investment banking, and 4.5 years in forensic accounting, Jatali decided to leave the corporate world in order to share her years of financial experience to help the young and ambitious gain business knowledge to build successful careers from doing what they love which has formed into 6 years of her teaching youth in various systems worldwide, including in Ghana, Kenya, etc.

 

Among her corporate business accomplishments, Jatali restructured and managed accounting departments towards multi-million-dollar profits and clientele growth while lowering costs. She helped companies survive global shifts towards online business by implementing new software programs to replace outdated communication. As a financial consultant for a medical practice, she increased profit margins by 42% in just one year.

 

In March 2015, Jatali gave birth to her first child, which, little did she know, would lead her to create a youth financial literacy initiative by the name Kids Who Bank. The limited offerings of financial literacy books for children, when in search for her son, inspired her to write a story formatted finance book for youth, and also create a finance curriculum, thus starting her journey of becoming an entrepreneur.

 

In Kids Who Bank, Jatali strives to inspire children to continue following their dreams. She is passionate about combining her business expertise with her desire to give all children a fair chance to succeed in life.

 

Jatali has donated over $40,000 to schools worldwide to help students pay for their education, school supplies, backpacks, and books. She is committed to incorporating financial and business education into school curricula.

 

Also notable, she was awarded the 2019 New York State Mother Of The Year award. Jatali coordinated the “2nd Annual Kidpreneur Awards Gala” on April 7th, 2019, recognizing the entrepreneurial and philanthropic pursuits of bright minds across the nation.

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Culture Education Lifestyle Local News Programs & Events

County Exec, Literacy Committee invite children to virtual story time during June

It’s never too early to help children develop a love of books, and during this month of June children have been participating in virtual reading sessions.

For more than a decade, the Mercer County Workforce Development Board  Literacy Committee, in conjunction with Child Care Connection, has been hosting “Early Mercer Reads,” where members of the Mercer County community foster a love of books by reading aloud as a guest at a participating child care center.

During the global pandemic, when it became impossible to read aloud in person, the WDB pivoted and instead had their guest readers video-record themselves reading their favorite children’s book, which was then shared virtually at child care centers.

“The goal of Early Mercer Reads, now in it’s 14th year, has always been to encourage children to read on a daily basis and instill in them a lifelong love of books,” said Mercer County Executive Brian M. Hughes.

“Despite the pandemic, the Literacy Committee found a creative work-around, and I applaud and thank the members and all the volunteers who devote their time and effort to this important cause.”

Over the years, more than 137 child care centers have participated in Early Mercer Reads and more than 15,000 children have been read to. View the videos by going to https://flip.com/cbbfb861 and entering the password EarlyMR%2023

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Art & Life Culture Education Environment Lifestyle

Audible Original series, How to Change Careers- 3 questions to ask before you make the leap

Getting a new job doesn’t always help you find happiness—you might need a new career, according to Octavia Goredema, host of the Audible Original series, How to Change Careers.

 

According to analysis by Pew Research Center, half of the employees who quit their jobs in 2021 made a career change. The typical American employee will spend almost 100,000 hours at work during the course of a lifetime. That equates to spending a third of our lives at work.

 

“The work that we do matters,” says Goredema.

 

“If you’ve dreamed of making a career change, this is your moment. You haven’t failed by not being where you want to be yet. Trying out a career, whether you continue to pursue it or not, is valuable life experience. Even when we know what we want to do next, changing direction is often daunting. But we’re not alone.  It is my hope that this course will shine a light on the opportunities and paths that lie ahead for you, and arm you with the tools and confidence to embark on the career you truly want.”

 

Goredema offers interviews, expert commentary, and has contributed articles around how to evaluate your career change options and can share three tips to clarify your next steps and overcome obstacles that stand in between where you are now and where you are headed:

  • Why:  Why are you making a career change? 
  • How: How you can do this? (8 questions to help you figure this out)
  • When: When will you do this?

 

About the Audible Original series, How to Change Careers

Few feelings in life are as awful as the feeling of being trapped in the wrong career. But how do you find a job that truly resonates with you? And once you’ve found it, how do you develop the confidence to take the necessary steps to arrive at the career of your dreams?

 

Just ask Octavia Goredema, a noted career coach and author who made a major pivot in her professional career and has never looked back. Every day, in group workshops and one-on-one coaching sessions, she helps professionals find the right path to do the work that matters to them. And in her Audible Original How to Change Careers, she coaches you through the uncertainty behind any career change and gives you the confidence to hit a reset switch on your professional life.

 

In five informative and inspiring lessons, you’ll learn how to determine whether you need a gradual shift or an immediate pivot in your line of work; how to build out a road map of the resources, skills, and investment required to change careers; ways to conduct focused conversations with career changemakers and personal champions; tactics for handling the common pitfalls of personal doubt and rejection; and so much more.

 

With this invaluable professional resource, you’ll find yourself closer than ever to where you want to be in your life—and the work you want to be doing in it.

 

About the Host

Octavia Goredema is host of the Audible Original series, How to Change Careers.

A career coach, author, and the founder of Twenty Ten Agency, Goredema has coached leaders at renowned companies including Google, American Airlines, Tinder, General Motors, Nike, and Dow Jones.  Goredema shares her insights in her book, PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women, published by Wiley. She leads the PREP, PUSH, PIVOT Mastermind Circle, a virtual group coaching program that provides a catalyst for underrepresented women to advance their careers.

 

An acclaimed career expert, Goredema’s insights have been featured in leading media outlets including Fortune, CNN, Fast Company, Harvard Business Review, Los Angeles Times, The Guardian, and Black Enterprise, among others. During the pandemic she co-hosted HBR Now, Harvard Business Review’sweekly show about leadership.

 

A dual U.S. and U.K. citizen, Goredema was appointed a Member of the Order of the British Empire by the Queen (MBE) in recognition of her work, one of Great Britain’s highest civic honors. Octavia is a Fellow of the Royal Society of Arts, where she leads the Gender Equity Network in the United States. Originally from England, Octavia lives in Los Angeles, California.