Category: Culture

Ethnic cultures as newsmakers

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Disruptive digital marketing agencies harness power of PR affiliate program for client success

TAMPA, Fla. — In terms of establishing their organization’s position and showcasing their subject matter expertise through thought-leadership and content marketing, business leaders possess a clear vision.

 

However, the issue lies in the fact that a majority of individuals, including marketing agencies, lack a proper understanding of public relations (PR) and frequently misinterpret it when attempting to employ it.

 

 

There is a misinterpretation of the concept of thought leadership; often failing to recognize that it must be earned. The remedy lies in a strategy unveiled by crisis management expert Karla Jo Helms of JOTO PR Disruptors, which “ignites the marketing plan by harnessing the influence of public relations to attain third-party credibility and establish thought leadership.”

 

Helms notes that by using powerful targeted communication channels to communicate your story to thousands, hundreds of thousands or millions of people—before and while marketing is promoting a client’s goods and services ─ trust and credibility are established so people are more interested and comfortable in doing business with the client.

 

So, WHAT does PR offer to a marketing strategy? “Marketing is driven by four ‘p’s: product, price, place, and promotion. (2) What is missing? A FIFTH ‘p’; public perception,” notes Helms.

  • Third-party endorsement gains goodwill and trust for your brand, increasing gross
    income
  • Marketing sign-up and conversion rates increase, also increasing ROI
  • Friction during shorter sales conversions is reduced
  • Complete metrics showing how much press is needed to make an impact is the bridge for marketing and public relations
  • In short, customer acquisition costs (CAC) are reduced

 

 

The Great Consolidation 

Outside of selling products and services, every business has a story to tell – and the court of public opinion has an insatiable appetite for information. To gain exposure for a client, think of yourself as an ‘internal reporter’ and open your eyes and ears to what is going on in your client’s company, their industry or community. Look for:

  • Introduction of a new product or service – or a new business
  • Newsjacking a recent breaking news event
  • Speaking or exhibiting at a conference or event
  • Releasing findings of a new study or research
  • Developing a new technology or unique procedure for an industry
  • Rebranding a business
  • Financial news such as the addition of a new investor

 

Each of these has the potential to be exploited into real, NEW news through a blitz campaign. How does real news factor into exposure? As an example, key industry media usually attend a convention. Getting interest before, during and after the event can increase the success at the convention. Also, big breaking headlines regarding such news as an economic issue, new legislation or story of harm to a population segment that has far-reaching effects on which a client’s technology, product or service will have significant positive impact can create a firestorm of media interest.

 

Professional Affiliation

Marketing agencies interested in learning how to amplify their client’s exposure and marketing campaigns by 10X as a professional affiliate of JOTO PR Disruptors should reach out to the veterans at JOTO PR. Thus far, the organization has enlisted the participation of four digital marketing agencies across the technology industry, and intends to support the collaboration of 18 agencies by 2024.

 

About JOTO PR Disruptors™:  

After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely Anti-PR® campaigns comprising the mathematical precision of crisis management techniques with the latest media algorithms. This unique skill enables them to continue to increase their market share and improve return on investment (ROI) for their clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all processes of JoTo are streamlined Anti-PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com

 

About Karla Jo Helms:  

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.

Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected.

Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

 

References: 

  1. Mudd, Jason. “Thought Leadership and Content Marketing are the New Public Relations”, The Business Journals, 12 April 2023, bizjournals.com/bizjournals/how-to/marketing/2023/04/thought-leadership-content-marketing-new-pr.html.
  2. Barone, Adam. “Marketing Strategy: What it is, How it Works, How to Create One”, Investopedia, 15 May 2023, investopedia.com/terms/m/marketing-strategy.asp#:~:text=A%20marketing%20strategy%20contains%20the,price%2C%20place%2C%20and%20promotion.
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Passage Theatre Company presents a Hip Hop summer camp: Vision & Voice

In partnership with the Trenton Free Library, Passage Theatre Company is producing “Vision & Voice” a FREE Theatre Arts summer camp for children ages 10-17 based on the theme of Hip Hop.The camp will take place from 8:30 a.m. — 12:30 p.m. on Mondays and Wednesdays starting July 24th through August 31st.

 

Three, one-hour classes will take place each day, teaching students skills linked to improvisation, performance, poetry, dramatic writing, and Hip Hop dance. The skills acquired throughout the camp will be showcased in a final performance for friends and family in the Mill Hill Park Amphitheater at 6 p.m. on August 31st. Free breakfasts and lunches will be provided before and after each camp session, provided by the Capital Area YMCA.

 

Students may arrive at the Mill Hill Playhouse (located at 205 East Front Street in Trenton) as early as 8 a.m. to eat breakfast and must arrive no later than 8:30 a.m. each morning. Lunch and pick-ups begin at the Trenton Free Library (located at 120 Academy Street in Trenton) at 12:30 p.m. and end strictly at 1 p.m. each afternoon. Students must be picked up no later than 1pm. After 1 p.m., students may stay at the library, but Passage Theatre will no longer have staff on hand and cannot be liable for the safety or whereabouts of the students.

 

Potentially interested students may join us for a FREE Open House at the Mill Hill Playhouse on July 17th from 10 a.m. – 2 p.m. to meet teachers and get a taste of the camp programming. Reservation for the Open House is not required to attend.

 

While there is no charge to participate in the six-week camp, there is a $20 registration fee. Scholarships to cover this fee are available by contacting Managing Director Brishen Miller at Brishen@passagetheatre.org or by calling (609) 392-0766, extension 104.

 

Questions about the camp can be directed towards Camp Coordinator Johanna Tolentino at johanna@passagetheatre.org.

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Bar crawl through a blizzard leads to to unforgettable ‘First Date’

CINCINNATI, Ohio — It was a dark and snowy night, and Jack and Aria should have been dead. Instead, they find themselves shivering on a riverbank, having survived a fall from a suspension bridge into the currents and debris of the Ohio River. Lucky enough to slam into an anchored barge, they emerge from the water stunned, bruised and still somewhat drunk. Now, they must work their way through the muck of the riverside to solid ground. Fully intent on ending it all just minutes before, Jack finds himself clinging to Aria for dear life — a life he feels just might be worth living after all.

 

 

In First Date, the new book from Mark E. Scott, readers follow Jack and Aria through the next eight hours of their story — hours harrowing, ludicrous and poignant — as they grapple with law enforcement, EMTs, firemen and the medical system. Confronted by an over-zealous sheriff’s deputy, the formidable Nurse Rita, and an inebriated priest with anger management issues, they are forced to navigate the immediate aftermath of their bifurcated bar crawl through a blizzard.

First Date is a story of individuals haunted by suicide, remorse and unanswered questions: questions whose answers are not to be found in the bottom of a bottle. Secrets are revealed and souls are bared, but answers are still elusive. For now, they only have each other, a dollar store notebook and a teddy bear.

First Date is the second installment in Scott’s three-part, Day in the Life series, in which the unexpected, twisted saga of Jack and Aria unfolds over a combined period of 24 hours. Book One, Drunk Log, was released in 2022 and traces the first eight hours of Jack’s unsteady march toward his intended demise.

About the Author

Born in the small manufacturing town of Galion, Ohio, author Mark E. Scott lived in various burgs in Ohio and Michigan before joining the Navy and spending four years traveling the world aboard the USS Mount Whitney. Upon returning home to southwest Ohio, he enrolled at Miami University and completed a degree in Education, only to become a banker soon thereafter. Scott now lives happily in a condo in the Over-the-Rhine neighborhood of Cincinnati. In his free time, he enjoys writing, finding new and creative ways of tricking his children into answering their phones, and anything related to travel and outdoors, of late including tumbling down snow covered mountains while dragging otherwise perfectly good skis behind him.

For more information, please visit www.markescottauthor.com, or connect with him on Instagram (markescottauthor) and Facebook (Mark E. Scott, Author).

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Who you gonna call? Mercer Mosquito Control

Summer’s most unwelcome guest, the mosquito, is here, and even though Mercer County runs a highly sophisticated Mosquito Control program to safeguard the health of residents, mosquitoes remain a reality throughout the warmer months.

PHOTO: Mercer County Mosquito Control staff with Gen. Supervisor Nick Indelicato, kneeling, right.

“While our crews can help mitigate the nuisance, mosquitoes are a backyard problem, and community involvement is crucial for success in controlling them,” said Mercer County Executive Brian M. Hughes.

“I urge our residents to take some simple measures, such as eliminating standing water in and around their homes, to protect themselves and their families from mosquitoes.”

Female mosquitoes lay eggs on the walls of water-filled containers. To keep those eggs from hatching and becoming adult mosquitoes, residents should do the following:

• Empty out water from containers in your yard such as buckets, recycle bins and potted-plant saucers.
• Store tires indoors or away from rain. Check for tire recycling programs in your area.
• Empty and replace water in bird baths at least once a week. Remember: water plus seven days equals mosquitoes.
• Make sure drain pipes slope downward. These drain pipes are dominated by Asian tiger mosquito immatures, and this species is an aggressive day biter.
• Maintain your pool. Remove water from tarps and pool covers.

 

Other steps residents can take include keeping mosquitoes out of the home by installing or repairing window screens and using air conditioning when available; and preventing mosquito bites by using an Environmental Protection Agency-registered insect repellent with an active ingredient such as DEET, Picaridin, IR3535, Oil of lemon eucalyptus (OLE) or para-menthane-diol (PMD).

 

If you’ve done all you can to control the mosquito populations by removing water sources and believe you need further help, you can fill out an inspection request and a member of our team will assist.

 

For more information about protecting your family from mosquitoes all summer long, as well as up-to-date information about mosquito-borne diseases, visit the Mercer County Mosquito Control website or watch our video, Mercer County Mosquito Control in the field – YouTube.

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C-suite coach interested in empowerment of women to overcome corporate barriers

Kathleen Gonzales from Elevated PR brings attention to the challenges women face in climbing the corporate ladder and introduces the invaluable support provided by Ephraim Schachter, a renowned C-Suite coach, and leadership advisor.

 

Did you know that only 6.6% of women currently hold CEO positions in Fortune 500 companies? This glaring statistic highlights the persistent obstacles women encounter when striving for top leadership roles in the corporate world. Despite progress, significant barriers hinder women’s advancement and limit their leadership opportunities, states  Gonzales.

 

Schachter has dedicated his career to addressing these challenges head-on. As an expert in executive coaching and leadership development, he provides invaluable guidance and support to women navigating the complexities of the corporate landscape. He understands the unique struggles faced by women, and he is committed to helping them overcome the biases and obstacles that impede their progress.

 

One of the primary issues women face in the C-suite is the unfair scrutiny they often endure. They are held to different standards compared to their male counterparts, leading to a narrower margin for error. Schachter’s female clients frequently express their frustration about being judged harshly for displaying toughness, often being labeled as a “bitch.” On the other hand, when they adopt a more lenient approach, they are perceived as too soft, undermining their authority and ability to lead effectively.

 

Furthermore, studies have shown that women are often given shorter timelines to prove themselves compared to their male colleagues, limiting their opportunities for advancement. Schachter actively advocates for the support and guidance needed for his clients to demonstrate their value and thrive in their careers.

 

His dedication to empowering women is exemplified by the fact that most of his practice consists of female clients. Schachter’s expertise, combined with a deep understanding of the gender dynamics within corporate environments, makes him a trusted partner for women seeking to shatter glass ceilings and claim their rightful place in leadership roles.

 

Schachter’s gains insights into the specific challenges women face in the corporate world and the strategies he employs to empower them. His holistic approach fosters confidence, resilience, and a sense of empowerment, ultimately enabling women to overcome obstacles and reach their full potential.

 

He is shedding light on the persisting barriers that hinder women’s advancement and offering practical solutions to address these challenges. Schachter’s expertise and commitment to gender equality in the workplace make him an ideal expert for this important discussion.

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Fitness that’s fun: Groundbreaking cert program develops coaches who help kids thrive

LOS ANGELES, Calif. — Lionheart Fitness Kids has been transforming children’s lives since 2008, helping them develop confidence and fostering positive, healthy habits through its acclaimed sports programs designed for kids ages 2-5.

 

Now, the company is offering a nationwide opportunity for adults from diverse backgrounds to turn their passion for sports and their desire to make a difference in children’s lives into a lucrative career with the Lionheart Coach Certification program. In just five simple steps, aspiring coaches can embark on a journey that combines their love for sports with the chance to positively impact young minds.

 

“Our Lionheart Fitness Kids certification program equips you with the skills and knowledge to become an exceptional coach, teaching the fundamentals of sports to young children,” said Lionheart CEO John Skoryna.

 

“With our convenient online training, you can quickly start earning as a coach and make a real difference.”

 

What sets Lionheart’s certification program apart is its commitment to providing more than just training — the company offers a comprehensive business platform to help coaches run their entire coaching enterprise.

 

Once coaches become certified, Lionheart provides them with an online platform that includes:

  • A public profile visible to parents and preschools actively seeking coaches
  • A secure payment processing system
  • A class management system for effortless scheduling, rosters, and direct client communication
  • A mobile app featuring weekly sport-specific curriculums
  • A step-by-step sales process to help coaches build their businesses
  • Ongoing community support through regular updates

 

Under this groundbreaking business model, Lionheart’s Certified Coaches not only receive the most rigorous training and vetting in the field of children’s fitness coaching in the U.S., but they also enjoy some of the highest earning potential, Skoryna proudly revealed.

 

“When you earn, the money goes directly into your bank account — we take zero royalties,” Skoryna emphasized.

 

“Our mission is to empower hundreds of thousands of coaches worldwide to build sustainable livelihoods, fostering the rise of the next generation of fitness leaders.”

 

Lionheart encourages trainers, teachers, coaches and fitness professionals to join them on this remarkable journey and become a Lionheart Certified Coach today. Have a look at what Lionheart Fitness Kids Certified Coaches have to say about this dynamic and game changing program: https://vimeo.com/763832676.

 

“Lionheart firmly believes in the power of creative play to foster confidence and instill positive habits in children,” Skoryna added.

 

“Our certified coaches utilize innovative approaches, ensuring that each child’s unique potential is unlocked. By blending the elements of physical activity, teamwork and imagination, Lionheart coaches cultivate an environment where young minds thrive.”

 

For more information on the coach certification program, please visit https://www.lionheartcoachlife.com/, or to view Lionheart’s virtual program:  http://www.lionheartfitnessadventures.com

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Isla Mujeres animal shelter moving to the mainland: Help needed to rebuild critical Rescue Operation

BOULDER, Colo. ― Since 2001, Isla Animals Rescue has worked tirelessly to rescue and sterilize street dogs and cats on the island of Isla Mujeres, Mexico, offering vital free and reduced cost services to a community that desperately needs them.

 

“Isla Animals is the REAL thing,” said founder Alison Sawyer.

 

“Nobody’s being paid for administration; no one’s going to lunch or staying in five-star hotels. All the money goes to the animals. No one is making any kind of profit.”

But in April, the brave efforts of Isla Animals Rescue were upended by the government of Isla Mujeres, which reclaimed the space inhabited by Isla Animals, leaving the rescue organization homeless like the abandoned animals they work so diligently to protect.

In spite of the unthinkable setback, Sawyer and the organization’s director, Trina Noakes, remained steadfast in their commitment to taking animals off the streets.

“Twenty-two years and tens of thousands of dogs and cats saved — passion, sweat and tears — all of that will not be thrown away at the whim of an ungrateful government that doesn’t appreciate how we have taken care of theirproblem,” said Sawyer, who still buys her clothes at the Salvation Army so she can put everything she has into helping the animals.

After taking a step back to rethink and regroup, the organization decided that moving to the mainland, Cancun, will offer them the best chance of building an optimal shelter — that they will own independently — and that will have an impact where it is needed most. The new shelter will meet international standards for water, sewage, electricity — and they’re going to try to get solar power as well.

“The need on the mainland is much greater than on Isla, with extreme cases of abandonment and abuse and a much higher number of street animals,” said Noakes. “Not only will IA have something that no one can take away from the animals, but we will also have outdoor space, a place for on-site surgeries, isolation areas and a lot more!”

But the move comes at an immense cost that Isla Animals can’t tackle alone.

“Since we didn’t plan to go through all of this, we are struggling financially,” Noakes added.

 

“Building is expensive, and we know we can use your money better building on the mainland.”

Isla Animals is in critical need of the public’s help. They have launched a Go Fund Me campaign(https://gofund.me/7fe42686) to raise money for the new shelter. More information can be found (and donations can also be made) at https://www.islaanimals.org/.

Watch a short video explaining the full impact of Isla Animals here: https://www.youtube.com/watch?v=VOv5Qx0ag1Q.

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From legends to next-gen artists, HCR plays Hip Hop that uplifts and inspires

WILMINGTON, Del. — Holy Culture Radio on SiriusXM channel 154 is a full-time edutainment channel featuring a mix of Hip Hop superstars like Lecrae, Trip Lee and A.I. The Anomaly, plus inspirational talk shows that speak to the African American experience.

 

Since its bold move to a 24-hour channel in April 2022, many listeners have tuned in to hear and experience HCR’s diverse programming, which includes:

 

• 116 Life with Reach Records execs Marcus Hollinger and Ace Harris, featuring exclusive world premieres of new music and riveting conversations with VIP guests.

 

• 3rd Coast Fiyah, a kaleidoscope of CHH and urban gospel hosted by DJ D-Lite.

 

• DJ Wade-O, one of the most powerful voices in all of Christian Hip Hop.

 

• The multiple award-winning Da Fixx Morning Radio show.

 

• Old School Sounds, hosted by DJ D-Lite, takes listeners back to the genre’s beginnings.

 

• The Underground Gospel Hip Hop Show, where Jay Williams helps to launch indie faith-based artists, personifying the notion of having a great time while inspiring listeners with meaningful messages.

 

• K.I.N.G. Talks, with open discussions on life to create an environment of effective communication and an atmosphere of compassion and understanding.

 

• Church on the Block, where Pastor Phil Jackson, Pastah J and DJ Ruckus engage in all-encompassing discussions and theological breakdowns of hip-hop and street culture and how the church can deliver hope. … and many more.

 

HCR and its affiliated website www.HolyCulture.net and social media channels are owned and operated by The Corelink Solution, a nonprofit founded by James “Trig” Rosseau with the purpose of helping people develop their passion and purpose, create an informed plan and use provided tools to help them succeed, while establishing accountability and ownership.

 

“There has always been a question of whether there is a market for Christian hip-hop music,” Rosseau said. “I believe our audience has shown that the genre has broad viability given the above average listener engagement we’ve seen across our 14 shows and music mixes as we play a wide diversity of Christian Hip Hop artists.”

 

Learn more at www.holyculture.net, or follow Holy Culture on Twitter (holyculture), Instagram (holyculture), YouTube (holyculture), Facebook (holyculturenet) and TikTok (@holyculture.net).

 

About James “Trig” Rosseau

James B. Rosseau, Sr., known by many as “Trig,” is the founder and CEO of The Corelink Solution (https://thecorelinksolution.com/), a nonprofit 501(c)3 organization committed to revitalizing communities through programs that empower people to reach their potential. He brings 20-plus years of expertise in creating growth and driving transformation, leveraging his unique blend of revenue generation and business acumen with his ability to skillfully assemble and lead high-performing teams.

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Temporary Protected Status designations for El Salvador, Honduras, Nepal and Nicaragua reinstated and extended for 18 months

Current Beneficiaries Must Re-register to Maintain Their Status After June 30, 2024

WASHINGTON — The Department of Homeland Security (DHS) recently posted Federal Register notices extending the Temporary Protected Status (TPS) designations of El Salvador, Honduras, Nepal, and Nicaragua for 18 months.

 

These notices follow the decision of Secretary of Homeland Security Alejandro N. Mayorkas, announced June 13, 2023, to rescind the 2017 and 2018 terminations of these designations and extend the reinstated designations for 18 months.

 

Secretary Mayorkas decided to extend TPS after consulting with interagency partners and carefully considering the ongoing conditions in El Salvador, Honduras, Nepal, and Nicaragua. As always, DHS closely monitors conditions around the world to assess whether new TPS designations are warranted.

 

TPS beneficiaries under the four designations must re-register to maintain their TPS throughout the 18-month extension. DHS previously extended the validity of TPS-related documentation for current beneficiaries through June 30, 2024, to ensure continued compliance with court orders in the litigation challenging the now-rescinded termination decisions. The new notices do not affect that action. Re-registration is limited to individuals who previously registered for and were granted TPS under the prior designations of El Salvador, Honduras, Nepal and Nicaragua.

 

Individuals who arrived in the United States after the continuous residence dates for these designations are not eligible for TPS. The respective continuous residence dates are Feb. 13, 2001, for El Salvador; Dec. 30, 1998, for Honduras; June 24, 2015, for Nepal; and Dec. 30, 1998, for Nicaragua.

 

El Salvador
DHS is extending the designation of El Salvador for TPS for 18 months, from Sept. 10, 2023, through March 9, 2025. Additionally, DHS considers that the designation of El Salvador for TPS has been automatically extended in 6-month increments since March 9, 2018, under INA § 244(b)(3)(C). The extension allows approximately 239,000 current TPS beneficiaries to re-register to retain TPS through March 9, 2025, if they otherwise continue to meet the eligibility requirements for TPS. Existing TPS beneficiaries who wish to extend their status through March 9, 2025, must re-register during the 60-day re-registration period from July 12, 2023, through Sept. 10, 2023.

 

Honduras
DHS is extending the designation of Honduras for TPS for 18 months, from January 6, 2024, through July 5, 2025. DHS considers that the designation of Honduras for TPS has been automatically extended in 6-month increments since July 5, 2018, under INA § 244(b)(3)(C). The extension allows approximately 76,000 existing TPS beneficiaries to re-register to retain TPS through July 5, 2025, if they otherwise continue to meet the eligibility requirements for TPS. Existing TPS beneficiaries who wish to extend their status through July 5, 2025, must re-register during the 60-day re-registration period from Nov. 6, 2023, through Jan. 5, 2024.

 

Nepal
DHS is extending the designation of Nepal for TPS for 18 months, from Dec. 25, 2023, through June 24, 2025. DHS considers that the designation of Nepal for TPS has been automatically extended in 6-month increments since June 24, 2018, under INA § 244(b)(3)(C). The extension allows approximately 14,500 existing TPS beneficiaries to re-register to retain TPS through June 24, 2025, if they otherwise continue to meet the eligibility requirements for TPS. Existing TPS beneficiaries who wish to extend their status through June 24, 2025, must re-register during the 60-day re-registration period from Oct. 24, 2023, through Dec. 23, 2023.

 

Nicaragua
DHS is extending the designation of Nicaragua for TPS for 18 months, from Jan. 6, 2024, through July 5, 2025. Additionally, DHS considers that the designation of Nicaragua for TPS has been automatically extended in 6-month increments since Jan. 5, 2018, under INA § 244(b)(3)(C). The extension allows approximately 4,000 current TPS beneficiaries to re-register to retain TPS through July 5, 2025, if they otherwise continue to meet the eligibility requirements for TPS. Existing TPS beneficiaries who wish to extend their status through July 5, 2025, must re-register during the 60-day re-registration period from Nov. 6, 2023, through Jan. 5, 2024.

 

The rescission of the terminations for the designations of these four countries for TPS is effective as of June 9, 2023

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Get noticed by senior management: 10 uncommon insights

NEW LONDON, NH — As the president of a company with 65,000 employees and agents in 12 countries, Fred Sievert managed, hired and inspired individuals with diverse skillsets, credentials and personalities. He distills his decades of experience into the 10 characteristics of high-potential employees in his latest book, Fast-Starting a Career of Consequence.

 

“This book will arm you with advice that will enable you to quickly become noticed and recognized as a high-potential employee who is capable and ready for future advancement and expanded levels of responsibility,” Sievert writes in the book.

 

In Fast-Starting a Career of Consequence, Sievert elaborates on 10 practical and proven strategies that individuals can implement immediately to gain visibility and early success as they enter the workforce for the first time, move to a new company or re-enter the workforce after a period of absence.

 

“The advice applies equally well to small or large corporations and to entrepreneurial ventures,” he said, adding, “The book was inspired by a request for advice from my daughter on how to be identified as a high potential employee and advance her career as she languished in an entry-level position at her large global company. The advice proved to be very effective as she was rapidly promoted into positions with greater levels of responsibility.”

 

Chapters explore universal career-relevant topics such as: Demonstrating Commitment; Embracing the Company’s Vision and Mission; Developing Cultural and Organizational Awareness; Understanding the Financial Underpinnings of the Business; Demonstrating Strategic Thinking Capability; Over-preparing for Every Meeting; Making Every Presentation a Command Performance; and Balancing Faith, Family and Career.

 

Sievert drew upon his unique combination of experiences as a Christian executive, a mentor and a college instructor to develop a book packed with practical Christ-centered advice for those wishing to add a spiritual dimension to career pursuits.

 

“During my career, and afterward, I mentored many young employees and executives

— at least 10 of whom went on to become presidents or CEOs of their organizations,” Sievert explained.

 

Ultimately, Sievert hopes to show others the value of nurturing a symbiotic relationship between faith and career.

 

“Since most of us will spend more than half of our waking hours at work, I really felt it was important to talk about ways in which you can bring and follow biblical principles in the workplace, and at the same time, get some really valuable business tips from a guy who’s been there,” he added.

 

About the Author

Raised in a lower-middle-class family that only occasionally spoke of God, Fred Sievert received an unexpected visit from God when he was 12. Despite his subsequent experiences as an adult, transitioning from a math teacher to the president of a Fortune 100 company — a journey driven by an aggressive pursuit of the American dream — his habit of thoughtful reflection and his spiritual longing from that one encounter in boyhood informed his decisions for the rest of his life.

 

In retirement, Sievert’s overwhelming passion is to positively impact the lives of others by writing and speaking about his faith and his business experience.

 

Sievert’s articles have appeared on MarketWatch.com, the Fox Business Blog and in The Guideposts Magazine. He has been featured by many major television and radio channels, including Fox News, Fox Business, Daystar Global TV and NBC. The 700 Club produced feature videos from two of the stories in his book, Grace Revealed. 

 

For more information, visit www.StoriesOfGodsGrace.com; follow the author on Facebook (fredsiev1) or Twitter (@FJSievert); or connect with him on LinkedIn (fred-sievert-9121727).

 

Amazon link: https://www.amazon.com/Fast-Starting-Career-Consequence-Christ-Centered-Re-entering/dp/1631953583/