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AI’s personalization pitfalls: Inaccurate outputs cost customer loyalty

The increased use of Artificial Intelligence (AI) is reshaping the digital marketing landscape, but it could potentially lead to a disaster if personalization and tailoring for each customer is neglected.

 

Although 61.4% of marketers are using AI to optimize their marketing campaigns, only 54.5% believe it enhances their outputs.

 

 

“Just because something can be automated doesn’t mean it should be,” explains Derek Chew, CEO of Fullmoon Digital. “AI is useful but can’t fully replace the crucial human element in digital marketing.”

The consequences of neglecting personalization in AI-driven marketing can be disastrous.

Excessive reliance on automation, generic content delivery, and a lack of human touch are the pitfalls that can result in alienated customers, decreased brand loyalty, and ultimately, a negative impact on revenue.

 

 

Chew states that customers expect relevant and timely interactions, and any failure to meet these expectations can lead to detrimental outcomes for brands. Negative experiences could lead to a decline in customer loyalty, increased churn rates, and potential damage to a company’s reputation.

Brands must shift their focus towards hyper-personalization — an approach that goes beyond traditional personalization efforts.

“Each interaction with customers must feel unique and tailored. Brands must acknowledge the importance and recognize the limitations of leveraging AI to deliver truly customized experiences,” notes Chew.

Derek Chew can also explain why human supervision and intervention is imperative to get the most optimum output of an AI-generated marketing campaign. 

About Fullmoon Digital

Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit www.fullmoondigital.com

 

Sources to read more:

  1. Geyser, Werner. Artificial Intelligence (AI) Marketing Benchmark Report: 2023. February 22, 2023. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/
  2. Dey, Victor. 92% of businesses use AI-driven personalization but consumer confidence is divided. May 02, 2023. Venture Beat. https://venturebeat.com/ai/92-of-businesses-use-ai-driven-personalization-but-consumer-confidence-is-divided/
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Mercer County announces zero-interest rate loans to businesses through new partnership with UCEDC

Mercer County Executive Brian M. Hughes and the Mercer County Office of Economic Development are excited to announce that the county will partner with the UCEDC to establish a 0% Interest Loan Program for small businesses in Mercer County.

Dedicating $350,000 in American Rescue Plan Act (ARPA) dollars, the program will allow Mercer County businesses to apply for affordable access to capital. The UCEDC will provide loans on a first-come, first-served basis utilizing current lending products and capital.

“Mercer County continues to provide financial options for its vibrant small businesses,” said County Executive Hughes.

“Through our 2023 Mercer County Small Business Grant Program, our newly announced Small Business Investment Program and this initiative, we recognize the importance of our small businesses to our regional economy and want to make every effort to help them continue to grow and flourish.”

Specifically, the program will require the following:

  • Businesses must be located in Mercer County, registered with the State of New Jersey and have been formed on or before September 1, 2019.
  • Businesses must have 30 full-time equivalent employees or less at time of application and have less than $10 million in annual gross revenue based on most recent tax return.
  • Loans will range from $10,000 to $20,000.
  • Loans will be offered at 0% interest, with a five-year repayment term.
  • Funds can be used for working capital, inventory, or purchases of furniture and equipment.
  • No collateral requirements, pre-payment penalties, processing, closing or application fees.
  • Personal guarantees of the significant owners of the business (10% or greater) are required.
  • Applicants must not have had a bankruptcy or significant charge-offs within the most recent 3-year period.

Through the Mercer County loan program, UCEDC will provide $750,000 of lending to small businesses located in Mercer County. With an average expected loan amount of $15,000, given the parameters above, Mercer County will provide funding to approximately 50 businesses in the target market.

Please click Mercer County Zero-Interest Loan Program flyer or here to learn more and apply.

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Mercer County launches Small Business Investment Program

Partnering with SMBX’s small-business marketplace will allow local business owners to raise capital through retail investors in the community and nationwide.

People can invest in small businesses for as little as $10 and be repaid principal and interest monthly.

TRENTON, N.J. — Mercer County Executive Brian M. Hughes announced the launch of Mercer County’s new Small Business Investment Program to help small businesses raise funding directly through retail investors in their communities, and nationwide.

Through a competitive bid process, the County selected SMBX, the online marketplace connecting small businesses and everyday investors, to run the program.

Mercer County has set aside $500,000 in American Rescue Plan Act (ARPA) funding to manage the program and drive retail investment to at least 30 Mercer County small businesses on the SMBX marketplace. The funds will keep the program free for small businesses.

“Mercer County continues to invest in our small-business community,” said County Executive Hughes.

“On the heels of the Mercer County Small Business Grant program, this SMBX initiative will allow start-ups and established businesses alike to grow and expand through the infusion of much needed capital.”

“Small-business owners nationwide are choosing to raise funds through everyday investors in their communities, giving people a chance to earn money by investing in the businesses they love,” said Ben Lozano, co-founder and CEO of SMBX.

“We’re excited to partner with Mercer County to help businesses raise funds with no fees for owners or investors.”

Small-business owners can apply to raise funds through the Mercer County Office of Economic Development, SMBX, and the African American Chamber of Commerce of New Jersey (AACCNJ).

SMBX and the Mercer County Office of Economic Development will work closely with business organizations and chambers of commerce, including the Princeton Mercer Regional Chamber, the AACCNJ, the Capital Region Minority Chamber of Commerce and the Latino Merchants Association, to market the program and provide technical assistance to small businesses to prepare them to raise capital through SMBX.

“We are pleased with the decision of the Hughes Administration to support our efforts to expand capital access to the members of the African American Chamber of Commerce and businesses throughout Mercer County,” said John E. Harmon, Sr., IOM, Founder, President & CEO, AACCNJ.

“It is through the efforts of forward-thinking leaders that we can collectively collaborate to advance best practices that can lead to transformational outcomes; the resulting benefit will be a more competitive Mercer County.”

Here’s how the program will work:

  • Businesses can raise money by issuing Small Business Bonds on the SMBX marketplace.
  • Instead of borrowing from a bank, businesses borrow from investors in their community and across the country, paying them back monthly at fixed interest rates through SMBX.
  • Small businesses are not required to provide a personal loan guarantee.
  • SMBX completes the underwriting at no cost, the business reviews it, and SMBX files it with federal regulators.
  • The SMBX marketing team works with the business owners to offer and promote their raise.
  • Once the raise is completed, the business makes monthly fixed payments to its investors so it knows exactly what to expect for its cash flow.
  • By purchasing Small Business Bonds in $10 increments through the Mercer County Small Business Investment Program, investors can earn a meaningful monthly return by lending money to their favorite local small businesses while gaining more control over their money.

Small-business qualifications:

  • Physical business located in Mercer County;
  • For-profit business registered with the State of New Jersey, and formed on or before April 10, 2023;
  • 30 employees or fewer, with part-time equating to one-half a full-time employee;
  • Less than $10 million in gross revenue;
  • Preference is given to those businesses that have not received specific business grant assistance from the federal, state, or local government entity; and,
  • National franchises, real estate businesses, and independent consultants are ineligible.

The Mercer County Small Business Investment Program will run through September 2024.

###

About SMBX

SMBX is a marketplace connecting small businesses and everyday investors. We empower communities by making finance accessible to everyone. By issuing a Small Business Bond, businesses can borrow money from existing customers and their community at competitive rates, raising the funds needed to expand their business.

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AM Best to sponsor, exhibit and speak at Vermont Captive Insurance Association’s Annual Conference

OLDWICK, N.J. — (BUSINESS WIRE) — AM Best will participate in a number of sessions at the 2023 Vermont Captive Insurance Association’s (VCIA) Annual Conference, including a discussion on the potential opportunities parametric coverage presents for the captive insurance industry and a presentation on the rising use of captives to cover cyber exposures. The VCIA conference takes place Aug. 7-10, 2023.

Fred Eslami, associate director, AM Best, will participate in a panel session on Tuesday, Aug. 8, titled, “Parametric Coverage in Captives – Nuts and Bolts.” The discussion will cover the basic concept of parametric solutions in insurance and possible uses of parametric solutions in the captive industry, including a real-world case study. The panel discussion is scheduled for 11:15 a.m. (EDT).

 

Later that day, at 1:30 p.m. (EDT), AM Best Managing Director John Andre and Eslami will deliver a presentation, titled, “Cyber Market Likely to Attract More Captives,” which will look at the growing role captives are playing in providing capacity and a line of protection against captive attacks, as well as the rise in cyber specialist companies that in some cases form their own captive.

 

In a pre-conference “Captive Immersion Workshop,” scheduled for Monday, Aug. 7, Daniel Giunta, account manager, Business Development, AM Best, will join a number of captive insurance experts and participants to discuss basics surrounding captive formations and a look at the space of captive service providers and partners. The workshop runs from 1:00 p.m. to 4:30 p.m.

 

AM Best is a platinum sponsor of the VCIA conference, and this year marks the 23rd year that the credit rating agency has sponsored the annual event. The VCIA conference, which will take place at the DoubleTree by Hilton in Burlington, VT, offers a multitude of seminars focused on captive insurance trends and networking opportunities. AM Best will be on site exhibiting at booth No. 32 at the DoubleTree Exhibition Hall.

 

In addition, AM BestTV be conducting executive interviews from the VCIA conference. Look for the VCIA-related playlist during the conference under the “Event Coverage 2023” tab at www.ambest.tv.

 

For more information about the VCIA event, please visit the conference overview and agenda.

 

AM Best remains the leading rating agency of alternative risk transfer entities, with more than 200 such vehicles rated in the United States and throughout the world. For current Best’s Credit Ratings and independent data on the captive and alternative risk transfer insurance market, please visit www.ambest.com/captive.

 

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit www.ambest.com.

 

Copyright © 2023 by A.M. Best Company, Inc. and/or its affiliates. ALL RIGHTS RESERVED.

Contacts

Christopher Sharkey
Associate Director, Public Relations
+1 908 882 2310
christopher.sharkey@ambest.com

Al Slavin
Senior Public Relations Specialist
+1 908 882 2318
al.slavin@ambest.com

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CIA operatives dodge danger, confront terrorist attacks in realistic race against time, ‘The Handler’

GREENWICH, Conn. —  In the real world, “espionage is not a tuxedo and a martini,” quipped prolific author Jeffrey S. Stephens, who has written extensively about missions involving CIA operatives and national security.

 

“They work in the shadows. They’re in danger,” he added. “There’s so much that goes on that we don’t know about — so many near misses that we can never hear about for obvious security reasons.”

 

His latest book, The Handler, pays homage to those who “work in the shadows” to protect the people of the United States with a chillingly realistic plot centered on the revival of Al Qaeda and its efforts to pull off a large act of terrorism.

 

The book features Nick Reagan, an abundantly confident CIA operative and American hero who will go to any length to protect the country he loves. And in The Handler, Reagan and his team travel to the ends of the earth to locate an anonymous terrorist determined to unleash a series of unholy attacks on America. Can their mission succeed when they don’t even know who they’re looking for?

 

Readers first meet Reagan as he traces a trail of clues to China in search of the Ghost Chip — a new technology that turns cell phones into detonators and renders them untraceable. In the hands of terrorists, the Ghost Chip would be catastrophic.

 

When the CIA uncovers details of a violent assault planned in New York City, Reagan and his partner, Carol Gellos, are assigned to prevent it — facing long odds and danger along the way.

 

As events unfold, it becomes apparent the incident in Manhattan was only the first in a series of intended terrorist strikes within the United States. Even worse, Reagan discovers that the man behind this onslaught is further along in his preparations than anyone in the intelligence community anticipated.

 

The anonymous ISIS handler behind these assaults is using new technology, as well as in-formation gathered from three American scientists kidnapped in Pakistan, to coordinate his plans. The result will be a gruesome fate for thousands of innocent people … unless Reagan can stop him.

 

After deciphering the code being used by the Handler to plot his bloody scheme, Reagan races against time, needing help as never before from his group of talented associates, including his lover, top CIA analyst Erin David.

 

Throughout The Handler, the author toggles between perspectives, giving readers a chilling look inside the minds of Islamic terrorists hellbent on carrying out heinous acts in the name of the Koran, while simultaneously, Reagan risks his life to thwart the awful carnage.

 

BestThrillers.com calls The Handler, “A taut terrorism thriller that mesmerizes with a dizzying global conspiracy and believable stakes,” and The Real Book Spy calls it, “Jason Bourne for the new millennium.”

 

About the Author
A native of New York City, Jeffrey S. Stephens is a successful attorney in private practice, admitted in both New York and Connecticut. Stephens has lived for more than 30 years in Greenwich, which is where he and his wife, Nancy, raised their two sons, Graham and Trevor. Stephens is the author of the Jordan Sandor thrillers, Targets Of Deception, Targets Of Opportunity, Targets Of Revenge and Rogue Mission, as well as the Anthony Walker murder mystery Crimes And Passion and the Pencraft First Place Award winning novel, Fool’s Errand.

 

For more information, please visit www.jeffreystephens.com, or follow the author on Facebook (Author Jeffrey Stephens), Instagram (jss50) and Twitter (@j_stephensbooks).

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FerTex Properties announces next steps as Vincent Ferrucci takes over as Chief Executive Officer

HAINES CITY, Fla. — (BUSINESS WIRE) — FerTex Properties has superseded its company business plan and three year forecast within its first year. We are honored and remain humble as we begin phase #7 of FerTex Properties.

Phase #7 will begin before the end of 2023. The additional work required will take shape over time and continue to be created together – across all channels, our cleaning partners and the FerTex customer support team, along with Astin’s Handyman Services – between each of us along with the feedback we received from the families we serve.

 

FerTex also announced the appointment of Vincent Ferrucci as Chief Executive Officer.

 

It takes courage to start a business from the ground up, but often the most important ingredients are belief and passion. For Vincent Ferrucci, it was his undeniable passion for traveling and his unique career path in delivering top-notch customer service to millions of customers that led him to creating FerTex Properties.

 

Since opening its doors in 2022, FerTex Properties has become the place to book your next vacation with locations across the U.S., including Florida, Georgia, New Jersey, and Puerto Rico.

 

Ferrucci said creating FerTex Properties was a passion project to fill a gap in his life after retiring from a 25+ year career in uniquely designed companies that all delivered top-notch services, such as Jenny Craig, Sylvan Learning Centers, Metabolic Research Centers, and NY Kids Club & NY Preschool, where he served as CEO until Feb. 2022.

 

As the Top executive of a prestigious preschool, with several locations, 19 to be exact, his dedication, passion and character were put to the test. He had to find creative and innovative ways to keep the business alive, clean, safe, and sustainable, so that their students could continue with their education. He did not fail, and exceeded all expectations.

 

As the tide was turning and the pandemic was no longer the number one priority on everyone’s mind, Vincent was able to comfortably walk away after delivering on his promise to his team of keeping the business alive and all locations opened.

 

We’re seeing unprecedented cultural division and economic trauma for so many – all while navigating through a once in a lifetime pandemic. Vacations only seemed to be a dream for so many and could now become reality for families around the world again. It was important to Vincent that everyone felt welcome, safe and at home when on vacation.

 

Vincent discovered this amazing opportunity and this huge hole in the market place of vacation rentals delivering five star service for its customers. “It was very exciting to discover something new and exhilarating,” Ferrucci said. “If you’re building a business, it takes so much time, effort, money, blood, sweat, and tears, all of it.”

 

So Ferrucci did what he has always done in his career; and that was jump in the trenches with creating phase #1.

 

Our mission is simple – to provide you safe, clean and luxurious accommodation to help lay down the foundation for the vacation of your dreams. Our team works tirelessly to ensure the only thing you need to think about is making memories that will last a lifetime!

 

See you on your next vacation!

 

About FerTex Properties

FerTex Properties was created in 2022 to make your travel accommodation experience painless and pleasant. From our hospitality, affordable pricing, quick response, to our personalized touches during your stay, we will ensure your visit will be a memorable one.

 

Our travels around the world have shown us what 5-star services and accommodations should be, and how to get it on a budget. FerTex Properties’ mission is to create a safe, comfortable and luxurious space for you and your loved ones. No detail is too small. Our budget-friendly homes are carefully chosen, and designed, with one goal-to be the foundation for the vacation of your dreams. No matter the destination, the most important part of any vacation is the memories you will make to last a lifetime.

Contacts

Media:

FerTex Properties

Vincent Ferrucci

Chief Executive Officer, CEO.

vincent@fertexproperties.com

FerTex Properties

https://fertexproperties.com/

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B&G Foods announces date of second quarter 2023 earnings conference call

PARSIPPANY, N.J. — (BUSINESS WIRE) — B&G Foods, Inc. (NYSE: BGS) announced today that it intends to issue a press release with second quarter 2023 financial results after the market close on Thursday, Aug. 3, 2023.

 

B&G Foods has scheduled a conference call at 4:30 p.m. ET that same day to discuss the results. Hosting the call will be Casey Keller, President and Chief Executive Officer and Bruce Wacha, Executive Vice President of Finance and Chief Financial Officer.

The earnings press release and live audio webcast of the conference call can be accessed at www.bgfoods.com/investor-relations. A replay of the webcast will be available following the conference call through the same link.

 

About B&G Foods, Inc.

Based in Parsippany, New Jersey, B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods’ diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.

Contacts

Investor Relations:

ICR, Inc.

Dara Dierks

866.211.8151

Media Relations:

ICR, Inc.

Matt Lindberg

203.682.8214

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Graham Nash to be honored and will perform at the 43rd Annual John Lennon Tribute Benefit Concert for Theatre Within

Benefit Concert for Theatre Within

NEW YORK, N.Y. — Theatre Within, the non-profit behind the Annual John Lennon Tribute since 1981, will honor two-time Rock And Roll Hall of Famer Graham Nash as the ninth recipient of the “John Lennon Real Love Award” at its 43rd Annual John Lennon Tribute on Saturday, Dec. 2 at Town Hall.

Graham Nash, whose remarkable career spans from the British invasion with the Hollies, to the legendary Laurel Canyon scene with Crosby, Stills, Nash & Young, to his still vibrant solo concerts and recordings, will play some of his favorite John Lennon/Beatles classics and be joined by a lineup of acclaimed artists.

Folk legend Judy Collins will make her first Tribute appearance in over a decade; Rosanne Cash will perform for the third time, the first since she was chosen as 2018’s John Lennon Real Love Award honoree; Grammy award-winner Rita Coolidge will make a rare live appearance, her first-ever at the long-running benefit concert; and drummer/percussionist Rich Pagano, a founding member of the Fab Faux, will serve as Music Director for the 15th consecutive year.

Upon hearing that he had been chosen as this year’s honoree, Graham Nash said, “This is a very special award. I thank Yoko and the Theatre Within for thinking of me. Over many years, I watched John and Yoko ‘fight the good fight’ for many whose voices were not being heard, a fight that Yoko continues to this day. I’m proud to be associated with the many fine artists who were previously honored with the John Lennon Real Love Award.”

In a statement Yoko Ono said, “With its joyful Annual John Lennon Tribute and John Lennon Real Love Project, Theatre Within is furthering the vision that John and I shared for a better world.”

“Few artists have combined music and positive social activism with the seismic impact that Graham Nash has,” said Theatre Within Artistic Director and longtime Tribute producer/host, Joe Raiola. “It’s fitting that Graham is being joined by so many music greats.”

Previous recipients of the prized award include Natalie Merchant, Patti Smith, Ani DiFranco and Donovan.

Proceeds from the Tribute support Theatre Within’s ongoing free workshops in creative expression and mindfulness, including the John Lennon Real Love Project songwriting program, for the cancer community, elementary and middle schools, and youth in crisis.

In 2023, for the fourth consecutive year, Theatre Within is providing 200 free workshops for children and adults impacted by cancer through the Red Door Community (formerly Gilda’s Club NYC) and other regional cancer support communities.

Since the John Lennon Real Love Project elementary and middle school program launched in the spring of 2021, Theatre Within has brought the program to 17 schools. Students write new lyrics to “Real Love” and then record their own version of the song accompanied by John Lennon’s original vocal and piano track.

Tickets for Theatre Within’s 43rd Annual John Lennon Tribute are on sale starting July 22 at 12pm at LennonTribute.org. (Town Hall  is located at 123 W. 43rd Street).

John Lennon and Beatles fans are invited to join “Friends of the Annual John Lennon Tribute” at LennonTribute.org/join-friends, where VIP packages are available.

The Annual John Lennon Tribute is produced in association with Music Without Borders. It remains the only John Lennon tribute concert in the world to be sanctioned by Yoko Ono.

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Rivers Casino Philadelphia plans boutique luxury hotel in Fishtown

Waterfront hotel with views of Ben Franklin Bridge to debut by year-end 2023


PHILADELPHIA — (BUSINESS WIRE) — Rivers Casino Philadelphia is “powering up” its hotel plans.

The casino announced today that it will open a 62-suite boutique luxury hotel inside The Battery, the mixed-use lifestyle campus underway on Beach Street in Fishtown.

 

The new casino hotel will be called “Riversuites,” and it promises a high-end experience. The upscale hotel will occupy four dedicated floors of The Battery’s existing adaptive reuse complex, creating a rarity for Philly — a waterfront hotel. The casino could be accepting reservations as early as this fall.

 

Guest suites are cavernous by hotel standards, averaging 854 square feet each, with even larger options up to 2,266 square feet. One-, two- and three-bedroom accommodations are available. Every suite includes a full kitchen. Several apartment-style suites feature patios or bi-level lofts, with sleeping rooms upstairs and living room and kitchen below.

 

Unobstructed views of the Delaware River extend well beyond the Pennsylvania and New Jersey shorelines past the Ben Franklin Bridge. On the street side, running parallel to the river, hotel guests will enjoy one of Philly’s hottest neighborhoods — Fishtown.

 

With Fishtown’s walkable streets and burgeoning cultural and culinary offerings, Riversuites guests will be just steps away from a growing inventory of trendy restaurants, coffee shops, craft brewhouses, distilleries, retail stores, galleries and other recreation.

 

“A hotel addition for Rivers Casino Philadelphia has always been part of the master plan for our Fishtown property,” said Tim Drehkoff, CEO of Rivers Casino and Rush Street Gaming. “The location and grandeur of The Battery allowed us to join a neighboring parcel, already in progress, with historic Philly significance.”

 

In addition to proximity to Fishtown, panoramic views and affiliation with the casino itself, Riversuites will boast several other traditional and unconventional amenities: co-working areas, lobby gathering spaces, a billiards table — and an indoor basketball court.

 

A Conduit Between Philly’s Past and Its Future

The Battery is an architectural stunner designed in Beaux-Arts classical revival style by famed turn-of-the-century Philly architect John Windrim. Windrim’s prolific portfolio also includes The Franklin Institute, the Philadelphia Municipal Court and the provost’s residence at Penn.

 

Formerly the Delaware Power Station, the 11-acre Beach Street complex was commissioned as a PECO power plant in the early 1900s. By the 1950s, it was the utility company’s largest, providing power to nearly half of Philadelphia. Eight 167-foot-tall chimneys will remain as historic architectural elements.

 

Today, The Battery is a $154 million redevelopment initiative currently underway by its Philadelphia-based owner, Lubert-Adler Real Estate Funds. The active phase includes 173 apartments, 135,000 square feet of office space and 100,000 square feet of event space — and now a hotel.

 

“We saw in the old PECO power plant an opportunity to create a spectacular experience on Philadelphia’s waterfront that could be a home for both a residential community as well as an eclectic mix of commercial enterprises that will draw people to an area of the city that has until now been underused,” said Leonard Klehr, vice chairman of Lubert-Adler. “It is very exciting to see our vision for this project come to fruition, with our first residents moving in and Rivers Casino announcing its plans for a beautiful new hotel overlooking the river, and we are thrilled to welcome them to The Battery.”

 

The casino’s 22-acre waterfront property already connects with The Battery via the Delaware Riverwalk by way of picturesque Penn Treaty Park. The two properties are an eight-minute walk or a five-minute ride apart. Rivers will run a complimentary 24/7 shuttle with 24/7 security and will offer 24/7 valet parking.

 

Riversuites will be operated by Rivers Casino Philadelphia, which is owned and operated by Rush Street Gaming and its affiliates. Koo Architecture of Chicago is designing the Riversuites hotel. Strada of Philadelphia is the architect for The Battery.

 

“VIPs and out-of-town guests have long inquired about overnight stays at Rivers Casino Philadelphia, and they’re about to get a penthouse-style option,” said Eric Althaus, general manager of the casino. “We’re thrilled to introduce this entirely unexpected luxury suites collection — that’s exclusive to Rivers Philly.”

 

The Riversuites hotel project represents a $7 million privately funded investment. The new hotel will add more than 40 permanent hospitality jobs to the casino’s existing 1,100-plus workforce. Riversuites at The Battery is expected to open by year-end 2023.

 

ABOUT RIVERS CASINO PHILADELPHIA

Located along the Delaware River waterfront in Fishtown, Rivers Casino Philadelphia features 1,547 slots, 78 table games, 66 hybrid gaming seats, a 28-table poker room and a designated sportsbook area for live sports betting. Rita’s Italian Ice and Dunkin’ are among the popular grab-and-go locations in the casino’s Marketplace. The casino also offers an array of distinctive restaurants and bars — among them are Martorano’s Sicilian Slice, Mian and Jack’s Bar + Grill. Martorano’s Prime, an Italian-American Steakhouse, is coming soon. Guests will also enjoy riverfront views, live performances in The Event Center, free parking, and daily promotions and giveaways. For additional information and current offerings, please visit RiversCasino.com/Philadelphia.

Contacts

MEDIA
Jeff Shurilla

For Rivers Casino Philadelphia

215-764-2376 (cell)

jeff@hornercom.com

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Business Lifestyle Technology

Majesco congratulates Pennsylvania Lumbermens Mutual on inclusion in Datos’ Insurance Technology Impact Awards Case Study Compendium 2023: Digital Initiatives as award candidate

Recognition for their Customer Risk Management App Using Majesco Loss Control

 

MORRISTOWN, N.J. — (BUSINESS WIRE) — Majesco, a global leader of cloud insurance software solutions for insurance business transformation, on Thursday announced that a long-time customer, Pennsylvania Lumbermens Mutual (PLM), a mid-sized mutual insurance company, was featured in the Datos Insurance Technology Impact Awards Case Study Compendium 2023: Digital Initiatives. In its 12th annual year, the Insurance Technology Impact Awards program reviewed and selected 65 examples of insurer technology initiatives that delivered real business impact.

 

PLM is featured in the Mid-Sized P/C Insurer category highlighting their business goals, challenges, success factors and business impact delivered for the implementation of a virtual loss control inspection process that enables insureds to complete surveys on their own and conference with a loss control engineer using a mobile device.

PLM is proud to be the oldest and largest mutual insurance company dedicated to the wood products and building materials industries. With 125+ years of insuring the wood industry, PLM and its employees provide specialized coverage to fit the unique needs of the wood industry and help policyholders better manage their everyday risk to ensure business thrives. PLM needed to increase the frequency of loss control inspection and manage their risk. They searched for a solution that could provide timely risk visitations to maintain insurance to value, expand coverage to lower premium classes, and reduce long commutes to remote locations.

 

“We’d like to congratulate Pennsylvania Lumbermens Mutual on this recognition, and their commitment to investing in a successful digital transformation strategy,” says Jim Miller, Chief Revenue Officer at Majesco. “Majesco’s Loss Control digital self-survey technology helps leading organizations like PLM transform underwriting, improve profitability, stay ahead of the competition, and improve overall customer experiences.”

 

The main drivers for the implementation were constrained face-to-face contact and the need to provide timely risk visitations to maintain insurance to value, expand coverage to lower premium classes, and reduce long commutes to remote locations. PLM successfully deployed Majesco’s Loss Control digital self-survey technology, along with Microsoft Dynamics CRM and Customer Voice to measure Net Promoter Score (NPS), to enable fully remote inspections which supports 75% more digital surveys per month and has cleansed records for over 260 locations to benefit other projects on the digital roadmap. The project has reduced the average time for new surveys by more than 90 minutes, saving more than $56,000 in expenses and 757 hours of travel time. A new product rollout was recently released with this new capability to meet tight new business quote service levels.

 

Visit the website to learn more about Majesco’s Loss Control solution.

 

About Majesco

Majesco is the partner P&C and L&AH insurers choose to create and deliver outstanding experiences for customers. We combine our technology and insurance experience to anticipate what is next, without losing sight of what’s important now. Over 350 insurers, from greenfields and startups to some of the world’s largest insurers, rely on Majesco’s SaaS platforms solutions of core, data and analytics, digital, and rich ecosystem of partners to create their next now.

 

As an industry leader, we do not believe in managing risk by avoiding change. We embrace change, even cause it, to get and stay ahead of risk. With 900+ successful implementations we are uniquely qualified to bridge the gap between a traditional insurance industry approach and a pure digital mindset. We give customers the confidence to decide, the products to perform, and the follow-through to execute.

 

For more information, please visit www.majesco.com and follow us on LinkedIn.

Contacts

Laura Tillotson

Vice President, Marketing Communications and Creative Services

+ 201 230 0752

Laura.Tillotson@majesco.com