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Thoughtful abuse survival documentary, ‘Mailin’ by Maria Silvia Esteve, steps in to where justice fails

Documentaries can reach places justice cannot: this is the credo of Argentinian writer-director-producer María Silvia Esteve, whose latest project “Mailin” won the 2|35 Post-Production Company Award at Thessaloniki Documentary Festival.

 

For seven years, Esteve has been working with Mailin Gobbo in Buenos Aires to document her story of overcoming systematic sexual abuse. Gobbo led a legal battle against former priest Carlos Eduardo José, but lost the case in March 2021 when José was cleared of all charges.

 

“Mailin” is Esteve’s sophomore documentary feature after “Silvia,” which premiered at IDFA in 2018; her short “Criatura” was awarded in Locarno in 2021. Already, this new project has gathered industry accolades, such as the IDFA Bertha Fund. Additionally, “Mailin” had already scored a double award win at the Visions du Réel Industry 2022, under the care of Alejandra López (IKKI Films) as co-producer, and is supported by Argentina, France and Romania.

 

The director told Variety in the lead up to the festival that she first saw Mailin in a news report. That interview, she recounted, focused so much on the abuse, in “all of the most atrocious details,” signaling that the media “didn’t really care about Mailin as a woman, nor as a person.” At that moment, Esteve decided to combat a reductive narrative—a mix of pity and sensationalism—and to seek out that woman, whom she saw as “very strong,” especially since she was “exposing something very painful, with the courage to do so because she needed to enact change.”

 

Propelled by the same values, Esteve believes in the power of stories and, most of all, in their accessibility. Documentary filmmaking comes with responsibilities and, as she summarizes it, “telling a story in a way that makes it easier for people to empathize means you’re trying to change things.” Care and patience are the key ingredients, as the director observed in her seven-year long process of making “Mailin,” that gaining trust and getting to know the woman behind the public “victim” persona was essential. In order to do that, Esteve had to overcome the “character” Mailin had built, “the one that was expected of her.” The whole process took seven years with long periods of earning trust—off camera—and ongoing therapeutic support to assure Mailin didn’t just “revisit her pain” and could see the film as “a way toward catharsis.”

 

The film starts with a very personal story, and gradually expands toward a bigger universe where justice fails you, but there is hope for the future. In order to fit its inclusive storytelling, the style of “Mailin” interweaves different formal elements—animation, VHS archive, video-diaries—and a fairy tale narrated by the protagonist to her daughter. Esteve conjures the power of metaphors and visual expressions, determined to deliver an experience that is both “aesthetically rich and beautiful to behold.” She adds that “it was necessary to create something beautiful for the viewer to be able to see the cruelty and the harshness behind the story.”

 

The urge to make “Mailin” was born out of a desire to help woman she saw on TV to own their own narrative in a society that victimizes, victim-blames and silences trauma survivors. Indeed, this trial has encouraged more than 30 other women to come forward with allegations against the same priest. According to producer Alejandra López, by breaking the silence and opening her personal story to the public, Mailin “is helping other women to also stop the cycle of violence. Her case has become iconic for a lot of people in Argentina by spotlighting this type of abuse.”

 

López and Esteve are keen for the film to “break the silence” around sexual abuse and empower a broader audience, not only at festivals, but regular cinemagoers and TV viewers. Making the film narratively accessible and formally appealing to young adults is also part of the goal, while seeking support from various women’s associations as part of their impact campaign in a world where “justice just gives you the back, so to speak, ignores you in a painful way.”

 

Even when the judicial system fails abuse survivors, Esteve is hopeful that documentaries can “try to generate a voice stronger than justice.” Looking back at the years she spent with Mailin, she is certain that “there’s no other way of doing a documentary unless you really commit emotionally. You also have to be open to one another, not to extract anything, but to allow for something to grow, that’s both a gift and a privilege.”

 

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— Variety

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‘Lupin’ star Omar Sy, ‘Fast X’ director Louis Leterrier and Producer Thomas Benski launch Carrousel Studios

“Lupin” star Omar Sy, “Fast X” director Louis Leterrier and “Gangs of London” producer Thomas Benski have launched Carrousel Studios, a European independent production company with offices in Paris, London, Los Angeles and Senegal.

 

The banner will finance and produce film and TV projects, with an emphasis on elevated action, thrillers, sci-fi, fantasy and comedy. The company will look to tap into tax credits, European incentives and brands to finance content. CAA Media Finance architected the financing for the venture.

 

Sy, Leterrier and Benski, who have worked together on several series and films, said the name of the company, Carrousel, reflects its inclusive DNA. “A carrousel’s sole purpose is to entertain, no matter where the riders come from, no matter their age or background,” explained the trio in a joint statement.

 

“Additionally, the word carrousel is understood around the globe and associated with magical moments. Our Carrousel will have that same feel, with a modern approach to making global content in an artists-first environment.”

 

They said this principle is the “driving force and the culture of our company.” We have a great deal of respect for our diverse backgrounds and varied experiences, and what they both bring to the company,” they added.

 

A BAFTA, Grammy and Emmy award-nominated producer, Benski co-founded and served as the CEO of Pulse Films before selling and ultimately leaving the company in 2022. His credits include Andrea Arnold’s Cannes Jury Prize winner “American Honey,” as well as the series “Gangs of London,” the AppleTV+ music documentary “Beastie Boys Story” and the BAFTA-nominated “Mogul Mowgli” starring Riz Ahmed.

 

Leterrier, meanwhile, recently directed “Fast X” and will next direct the final installment of the $7.5 billion “Fast and Furious” franchise.  His credits include the “Transporter” franchise, “The Incredible Hulk,” “Clash of Titans,” “Now You See Me” and “Lupin” starring Sy.

 

Sy recently resumed the lead role in the third season of “Lupin,” which debuted in 2021 and is ranked third in Netflix’s list of most-watched non-English series at almost 100 million views. His credits include “Intouchables,” “The Takedown,” Jeymes Samuel’s “The Book of Clarence” and “X-Men: Days of Future Past.” He’ll next be seen in John Woo’s remake of “The Killer.”

 

Sy, Benski and Leterrier are represented by CAA. Leterrier is also represented by Entertainment 360, LBI, Sloane, Offer, Weber and Dern and UBBA in France. Sy is also represented by Agence Adéquat in France.

 

 

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— Variety

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Will Keenan, former digital exec at Endemol Shine, joins talent-focused startup Coy Creator as chief revenue officer

Will Keenan has returned to the entertainment industry, joining Coy Creator, a startup touting a full-service “business-in-a-box” platform for digital creators, as chief revenue officer.

 

Keenan had joined Endemol Shine North America in 2013, where he launched the company’s Endemol Beyond division. While there, Keenan cultivated a talent and creator roster that included global music star Pitbull, online lifestyle guru Michelle Phan, musician and comedian Andy Milonakis, viral sensation Brittany Furlan and rock icon Courtney Love.

 

Keenan exited Endemol Shine in 2015 and took a sabbatical from the industry to start a not-for-profit in New Jersey, private religious facility St. Babs Grande Retreat, and raise his first child. Prior to joining Endemol in November 2013, Keenan was VP of vertical development and programming at Maker Studios (which was acquired by Disney), where he signed, launched and developed YouTube channels for the likes of Margaret Cho, James Gunn and Adrian Grenier.

 

Matt Silk, COY Creator’s CEO, said Keenan will lead the company’s overall business, strategic partnerships and talent relations efforts. According to Silk, COY Creator is officially launching its new platform this month with Keenan’s arrival and after a beta-development phase. The company says the platform allows talent to host exclusive content experience on their own URL with “no brand competition, 100% data ownership and complete control of their fan engagement.” (“COY” stands for “Capitalize on You.”)

 

“I can’t wait to work side-by-side with Will as we help launch the businesses of some of the top creators and talent in the world,” Silk said in a statement. “I don’t think we could write a job requirements list as good as his background is for our company. Our mission is to help creators set themselves up for long-term success and now we have the right person to help us accomplish just that.”

 

To date, Keenan and Silk have signed actor Caylee Cowan (“Divinity,” “Willy’s Wonderland”), Bollywood singer-actor Shweta Pandit, and YouTube prankster Ed Bassmaster. Keenan is currently in final negotiations with actor-comedian King Bach (who has more than 100 million social followers) and for COY Creator to power Ultrafree, a clothing brand started by Drea de Matteo (“The Sopranos”) and her partner, musician-artist Robby Staebler (UVWAYS).

 

Keenan commented, “COY Creator is the perfect place at the perfect time for me to make a return to the entertainment industry. For a while now, I’ve been perplexed at why no person, company or startup had established itself to be creator-first, to provide the obvious features and services that talent has been telling me for years they want the most. What Matt and his team have developed at COY Creator is exactly what is missing from this space or as our colleague Drea de Matteo recently said, ‘COY Creator’s business model is the future of Hollywood.’”

 

Added Keenan, “COY Creator is focused exclusively on ‘B2B2C’ (business-to-business-to-creator) rather than the company focusing on building out its own brand. We are truly going to give star talent the power to engage their fans like never before possible.”

 

Keenan started his career starring in and producing indie films including “Tromeo & Juliet” (co-written by James Gunn, now co-head of DC Studios); “Terror Firmer”; and “Good Machine’s Love God” (the producing debut of Anthony Bregman). He produced Bollywood films in the late 2000s and segued into the digital space as an executive in 2011. A documentary focused on Keenan’s life and career, “Do You Know Who I Think I Am?”, has been in production over the past year and will be released by Red Cup Films with director Brian Wild and producer Scott Boyle.

 

 

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— Variety

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‘Nocturnes’ review: A hypnotic documentary about moths unfolds to also reveal climate change concerns

Co-directors Anirban Dutta and Anupama Srinivasan craft an observational Indian nature doc that makes its case poetically and powerfully.

 

 

The nature documentary is inherently preservationist, but Anirban Dutta and Anupama Srinivasan’s “Nocturnes” offers environmental persuasions not through verbal arguments, or even an aesthetic appreciation.

 

Rather, its meditative, hyper-fixated approach to process — as seen through the eyes of seasoned lepidopterists — proves so hypnotic that any appeals or augments the movie makes are deeply felt before they’re intellectually understood. The pieces snap into place eventually (which is to say, the “why” of studying moths and their patterns), but the “how” is foregrounded so forcefully and poetically throughout that viewers will likely come to care about these creatures, and this field of study, well before they understand the very real and pressing reasons they should.

 

In northeastern India, bordering Bhutan, scientist Mansi and her indigenous assistant Bicki (belonging to the local Bugun tribe) partake in the nightly ritual of suspending a cloth sheet and illuminating it with bright lights in the middle of the forest. Slowly, but surely, hundreds of moths flock to this makeshift station, resting along the sheet’s checkered grid pattern so Mansi can observe, photograph, and eventually measure them.

 

Between her frequent voiceover and her instructions to Bicki, the audience learns a great deal about Mansi’s practice. We even meet an elderly man who appears to be her mentor, hinting at the depth of this scientific tradition, though there’s something intentionally stilted about her delivery. Mansi is not an actor, after all, but she’s given the role of one, both in her narrations, as well as in some of these interpersonal conversations. These appear to be staged for the camera, but contain thoughtful discussions and nuggets of truth, despite this docu-fictional appearance, and with the help of Nainita Desai’s heavy, wistful score, they become, in their own way, melodic.

 

However, more than via any of Mansi’s words, the movie’s arguments are made through images, silences and the sounds of nature. Fluttering wings and the echoes of trilling insects make up much of the serene soundscape, whether during close-ups of the moths — their texture, their patterns, their vibrating movements when they sit still are all intriguing to observe — or during wide shots of the scientists’ setup glowing in the darkened forest, drawing us toward it, not unlike the moths themselves.

 

These nighttime scenes are provided with ingenious contrast during intervening mornings, made up largely of establishing shots of green mountainsides and nearby communities, captured from afar. Cinematographer Satya Rai Nagpaul films these clarifying scenes through morning fog, giving them an ethereal quality as morning prayers ring out like harmonized insect hums, but the camera rarely approaches human beings or settlements.

 

Instead, it observes from a distance, as though it were performing an anthropological study too, and in the process, it creates intrinsic aesthetic connections between the lives of people and the lives of moths, hidden away from us, in ways we need to lean forward to observe and understand. Long before Mansi delivers a lecture on the specifics of her studies and their overlap with global climate change, the moths feel monumentally important, and deeply connected to us.

 

Dutta and Srinivasan have effectively reverse-engineered an aesthetic approach from the basic concept at the heart of these entomologic studies, with sheets painted in light as the central object of allure for the moths, and for the audience. Humans have been around a mere fraction of the time that moths have — despite their individual life spans of less than a week — and for an even smaller portion of our existence, light projected onto fabric at 24 frames per second has monopolized our collective attention. “Nocturnes” takes full advantage of this for an altruistic cause, resulting in a documentary that is immediately, powerfully, and above all cinematically convincing.

 

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— Variety

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‘Tiger Stripes,’ ‘Autobiography’ producer KawanKawan wraps filming on Borneo-set film ‘Tale Of The Land’

Indonesia’s KawanKawan Media has wrapped principal photography on feature “Tale of the Land,” it was revealed at Hong Kong rights market FilMart.

 

KawanKawan is the production company behind Makbul Mubarak’s Venice winner “Autobiography” and Amanda Nell Eu’s Cannes-winning “Tiger Stripes.”

 

“Tale of the Land” participated at FeatureLab Torino Film Lab in 2017, followed by the Hong Kong — Asia Film Financing Forum (HAF), the project market that operates concurrently with FilMart, in 2018, the Busan Asian Project Market in 2021 and QCinema Project Market in 2023.

 

The film is produced by Yulia Evina Bhara and Amerta Kusuma for KawanKawan. It is co-produced by the Philippines’ Cinematografica (“Whether the Weather Is Fine,” “Aswang”), with Armi Rae Cacanindin serving as co-producer.

 

“Tale of the Land” unfolds in the island of Borneo, drawing inspiration from the lives of the indigenous people amidst changes in their own land. It revolves around May, an indigenous Dayak girl, who is haunted by the trauma of her parents’ death in a land conflict, rendering her unable to set foot on the land. She lives in a floating house with her grandfather Tuha.

 

The coming-of-age film with fantasy elements is written and directed by Loeloe Hendra, marking his directorial debut. He previously made short “Onomastika,” which was a Berlinale 2015 selection. For Hendra, May’s character serves as an allegory reflecting the challenges faced by the indigenous people around the world where their homeland is changing due to the pressures of the modern world, the filmmaker said.

 

The cast is led by Shenina Cinnamon and Arswendy Bening Swara. Cinnamon featured in Yosep Anggi Noen’s 2023 Busan and Red Seas title “24 Hours With Gaspar,” slated for a global release on Netflix. Swara, awarded best actor at the 2022 Marrakech International Film Festival for “Autobiography,” reunites with Cinnamon after both played leads in Garin Nugroho’s “Badrun & Laundry” (2023).

 

Indonesian stars Angga Yunanda and Yusuf Mahardika are in the film’s featured cast. Yunanda is set to lead the upcoming Taiwanese-Indonesian co-production “Malice,” by Lim Lungyin, co-produced by Tydal Production and KawanKawan. Mahardika is set to star in “Borderless Fog,” an upcoming film by Edwin. 

 

Filipino filmmaker Carlo Francisco Manatad (Locarno winner “Whether the Weather Is Fine”), who edited “Autobiography” and “Tiger Stripes,” is performing that function on “Tale of the Land” as well. Filipino composer Teresa Barrozo (Brillante Mendoza’s “Kinatay”) has also boarded the project. “Tale of the Land” is in now in post-production.

 

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— Variety (EXCLUSIVE)

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HAF: Josh Kim sings Korean American ballad in ‘Camellia Girl’ project

Korean American writer and director Josh Kim journeys to the Hong Kong — Asia Film Financing Forum with “Camellia Girl,” which is in development.

 

His track record notably includes Thailand’s 2015 Oscar entry “How to Win at Checkers (Every Time),” the HBO Asia horror-drama series “Forbidden” and a body of shorts for Apple, Google, NPR and the Wall Street Journal.

 

The story is about two Korean American sisters who return home for their father’s funeral in rural Texas. The older sister leads a successful and stable life. The younger one, however, was addicted to drugs, dropped out of college and has built up debt trying to realize a dream of becoming a singer. When the two sisters arrive home, they learn that their father has left a rare antique fan worth more than a half a million dollars “to the child who finds it first.” This starts a scramble that will forever change the lives of the sisters.

 

“’Camellia Girl’ is a project I started writing after my father passed away. My mom has Alzheimer’s and he was taking care of her. So, after my father passed, I have been spending a lot more time at home in Texas with my mother,” Kim said.

 

“The title comes from a song the main character sings in the movie. It’s her father’s favorite song. It also happened to be my father’s favorite tune. It’s an old Korean trot song [a Korean music genre] that evokes a sense of yearning and loss. If you ask people in Korea what this loss is, everyone has a different answer. Some say it’s a lover who found a new life. For others, it’s a longing for a time when everything still seemed possible. This is the inspiration of ‘Camellia Girl,’ a story about sibling bonds, second chances and caretaking for the ones we love.”

 

Kim is looking to complete a $2.3 million budget at HAF and attach co-producers and a sales agent. The film is produced by Douglas Seok through Sea Oak Studios. Seok is a producer and cinematographer who was previously involved in the breakout Cambodian indie film “White Building” and a trio of films by Lee Isaac Chung, including Chung’s Oscar-winning “Minari.” He is also working on Chung’s upcoming “Twisters,” for Universal Studios.

 

“It’s been almost 10 years since I made ‘How to Win at Checkers.’ I went to China after that to work on ‘Folding Beijing,’ but with censorship restrictions and the country closing down with COVID, it became a project I realized was untenable for me to stay on and direct. So, we let [studio] Wanda look for a new director for the Chinese-language version. Films are hard to make. If realized, ‘Camellia Girl’ would be my second movie,” says Kim.

 

 

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— Variety

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Stephen Colbert says CBS disputes Kristen Stewart’s ‘Rolling Stone’ cover; Stewart says ‘f— you’ to the homophobic haters

Kristen Stewart has responded to critics of her recent Rolling Stone cover, which prompted controversy upon its release.

 

As a guest on “The Late Show With Stephen Colbert,” Stewart was asked why she believes the cover, which shows her with her hand inside her jockstrap, has received such negative attention.

 

Colbert initiated the conversation after revealing that CBS did not want him to show the cover on his show.

 

“Now before I show this cover, I just want you to know and the audience to know that I think it’s a perfectly lovely cover,” he said.

 

“We were asked by CBS not to show it. They thought that would be not a good idea for us to show this, and I don’t know understand why. Because there’s the cover, right there,” he said, turning it around to face the audience.

 

“I want to say that you look better in a jockstrap than I ever did,” Colbert added, before asking the actor to comment on the criticism the image received.

 

Stewart pointed toward a societal double standard: “Well, it’s a little ironic because I feel like I’ve seen a lot of male pubic hair on the cover of things. I’ve seen a lot of hands in pants and unbuttoned…I think there’s a certain overt acknowledgment of a female sexuality that has its own volition in a way that is annoying for people who are sexist and homophobic.”

 

“I’ve certainly seen more revealing covers on Rolling Stone or Sports Illustrated for that matter,” Colbert said, to which Stewart said, “It’s not remotely explicit.”

 

Colbert added, “I think it also violates public expectations of female sexuality as opposed to how you’re presenting it here.”

 

Stewart agreed, “Yes, because female sexuality isn’t supposed to actually want anything but to be had. And that feels like it’s protruding in a way that might be annoying. But fuck you.”

 

Stewart’s Rolling Stone cover hit stands ahead of the release of her romantic thriller film “Love Lies Bleeding,” which came out on March 8.

 

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— Variety

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Digital Marilyn, an interactive AI avatar of Marilyn Monroe, recently unveils at SXSW 

Digital Marilyn Monroe was created using GPT-3.5 by Soul Machines and Authentic Brands Group

 

Bruce Haring / Deadline:

 

 

—  One of Marilyn Monroe’s most famous quotes was, “I don’t mind living in a man’s world as long as I can be a woman in it.”

 

— Soul Machines Unveil Groundbreaking Digital Marilyn Monroe at SXSW 2024Soul Machines        

Now, there has to be an amendment to that line. More than 60 years after her death, there’s now a Digital Marilyn, created with artificial intelligence and capable of answering questions in her voice and style. The new version of Monroe debuted Friday at the South by Southwest tech conference in Austin, Texas.

 

The Digital Marilyn is a partnership between Soul Machines, which creates what it calls Biological AI-powered Digital People, and Authentic Brands Group, a company representing such icons as Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, David Beckham, and many other celebrities and companies.

 

The Digital Marilyn can interact in real-time using advanced natural language processing, deep learning, and Open AI’s ChatGPT 3.5. What that means is another step forward in extending the ability to monetize celebrities even after their death.

 

“This collaboration exemplifies the transformative power of AI in connecting brands and consumers,” said Greg Cross, CEO and co-founder of Soul Machines. “Digital Marilyn showcases our Biological AI, bringing an iconic personality to life through engaging dialogues and emotional intelligence. It’s more than nostalgia. It’s a glimpse into the future of immersive interactions.”

 

The Digital Marilyn mimics human traits in a realistic fashion, and can interact with users on a personal level. The partnership claims the average conversation length with a Soul Machines Digital Person is 20 minutes, with the character allegedly adapting to your questions and interests.

 

“Marilyn Monroe remains a timeless icon, inspiring generations with her talent, charisma, and enduring legacy,” said Dana Carpenter, EVP Entertainment at Authentic Brands Group.

 

“We are thrilled to partner with Soul Machines, whose cutting-edge technology is the perfect match to bring Marilyn to life in the AI age. While Marilyn Monroe can never be replaced or duplicated, Digital Marilyn opens exciting possibilities for multiple generations of fans to engage with her in a whole new way, fostering a deeper connection and appreciation for her enduring spirit and the mark she left on the world.”

 

 

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— Techmeme

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‘Variety’ promotes Dayna Wolpa to VP of Talent and Programming

Variety has promoted Dayna Wolpa to the newly created role of VP of Talent and Programming.

 

Wolpa is an Emmy-winning producer who previously served as Variety‘s managing director for programming and distribution. With her promotion, Wolpa will manage talent and programming for such successful Variety franchises as Power of Women, Power of Young Hollywood, Hitmakers, and more.

 

Wolpa at present oversees all talent programming for Variety studios at the Sundance Film Festival and Toronto International Film Festival. Wolpa, who has been with Variety for more than 10 years, has booked talent for numerous events and partnerships including the Women of Reality TV Dinner, 10 Directors to Watch & Creative Impact Awards, the Variety/Chanel Female Filmmakers Dinner, the Variety/Golden Globes Breakthrough Artists Awards, Business of Broadway and Variety‘s Power of Comedy awards, set for its second annual outing at SXSW on March 8.

“Dayna Wolpa has a well-deserved reputation as someone who can problem solve and get things done,” said Dea Lawrence, Chief Operating and Marketing Officer of Variety. “She takes on challenges in a thoughtful, creative manner with a precise eye for detail, characteristics that make her an outstanding executive.”

 

Wolpa has served for years as Associate Producer of Variety‘s Emmy-winning “Actors on Actors” interview series franchise. In December, Wolpa won a Daytime Emmy for her work on the Variety-branded special “Power of Women: The Changemakers” for Lifetime. Wolpa also curates the coveted Power of Women gift bag and oversees all Variety guest lists for the exclusive events.

 

“I am grateful to have spent the last 10 years at Variety,” said Wolpa. “I look forward to continuing to collaborate with the best team in the business and am excited to be a part of Variety‘s ongoing expansion.”

 

She reports to Lawrence and will continue to be based out of the Los Angeles office.

 

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— Variety

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Taylor Swift asks fans to vote on Super Tuesday — does not endorse Joe Biden this time

Just before Instagram went down, Taylor Swift took to her Stories to encourage her 282 million followers to get out and exercise their right to vote on Super Tuesday.

 

In a post, the pop star implored eligible voters to head to the polls to support candidates that best align with their interests.

 

“Today, March 5, is the Presidential Primary in Tennessee and 16 other states and territories,” she wrote. I wanted to remind you guys to vote the people who most represent YOU into power. If you haven’t already, make a plan to vote today. Whether you’re in Tennessee or somewhere else in the US, check your polling places and times at vote.org.”

 

Though Swift doesn’t make any explicit endorsement in the post, she’s historically been influential in getting fans into the voting booth. In 2018, she made her first public endorsement of any candidate with a post on Instagram, an event that she explored in her 2020 documentary “Miss Americana.” The post had a rippling effect on fans, referred to as the Taylor Swift effect, as 169,000 people registered to vote in the 2018 midterm elections in the two days after she shared her message.

 

In 2020, she endorsed President Joe Biden and spoke out against President Donald Trump, who was then in office. Swift has continually encouraged fans to register to vote, and last September, her post on Instagram led to a surge in registrations on Vote.org where, at the time, the website was averaging 13,000 users every 30 minutes.

 

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— Variety