Campaign Announcement Coincides with Introduction of Martha Stewart Outerwear Collection and the introduction of Appleseed’s first multi-tender loyalty program — Appleseed’s Rewards Club
MIDDLETON, Mass. — (BUSINESS WIRE) — Appleseed’s, the age and size inclusive apparel retailer debuts its first national television campaign for the first time in the brand’s over 75-year history. With a renewed focus on driving brand awareness, Appleseed’s is celebrating their classic, timeless clothing anchored in enduring American style with their commercial debut, first ever celebrity collection, and announcement of a new loyalty program.
For over 75 years, Appleseed’s has provided exclusive style, great fit, and amazing value to millions of customers. The brand’s campaign – ‘Inspired By You.’ – salutes the brand’s heritage by featuring distinct New England-inspired fashion, designed for everyday and every occasion.
“This is our opportunity to share this amazing American brand with millions which has been rooted in our New England heritage and real-life versatility,” stated Bobby Ferrario, General Manager and Chief Marketing Officer of Orchard Brands. “At the heart of the Appleseed’s brand is a community that celebrates its customers and their love of effortless fashion and outstanding quality at an accessible price point– and we’re excited for new customers to discover us.”
In addition, this fall Appleseed’s is introducing a curated selection of Martha Stewart Outerwear, the first celebrity collection offered by Appleseed’s. “We’re expanding upon the iconic outerwear assortment customers have come to rely on us for, with our collection of Martha Stewart Outerwear. Martha perfectly represents the spirit of the Appleseed’s brand, and we couldn’t be happier to be a partner in carrying her assortment.”
Finally, Appleseed’s is excited to launch Appleseed’s Rewards Club, the brand’s new multi-tender loyalty program. “We’ve been listening to our customers to understand what they love most about Appleseed’s and how we can provide new ways for them to engage with the brand. We know our customers depend on us to deliver ease and comfort – in product and experience – and see our new Rewards Club as an opportunity to deepen that emotional connection by rewarding them for shopping with us,” said Ferrario.
Appleseed’s Fall Campaign debuted on September 6th across national, local, and digital channels. The ad was developed and produced in coordination with internal creative and Appleseed’s agency of record, Marketing Architects.
About Orchard Brands
Orchard Brands is an omni-channel multi-brand portfolio of apparel retailers providing curated lifestyle and fit solutions at a great value through its catalog and eCommerce channels. The portfolio includes four well-established brands, including Blair – established in 1910 in Warren, Pennsylvania (www.blair.com), Haband – established in 1925 in Paterson, New Jersey (www.haband.com), Appleseed’s – established in 1946 in Beverly, Massachusetts (www.appleseeds.com), and Draper’s & Damon’s – established in 1927 in Pasadena, California (www.drapers.com).
Contacts
Liza Backes; lbackes@paulwilmot.com
Grayson Houge; ghouge@paulwilmot.com