Football’s performance revolution commits to your fit
There’s a new player in football performance fit and its name is MASSOV.
The company’s patented football glove is leveling up the game and seeing sales doubling month over month since its 2023 launch, with projected earnings of $1 Million by Q2 of 2024.
MASSOV hit the market this year, revolutionizing football on two fronts:
Massov’s Nextgen Football glove is constructed with a proprietary palm material that is engineered to reduce the football’s velocity, improving grip and catch performance in all weather conditions. The gloves’ InfinityGrip® hydrophobic surface repels water, as it brilliantly sticks to the football’s surface, whether dry or wet.
MASSOV is first to market with gloves that are specifically patterned and sized for female athletes; a monumental step forward for gender inclusivity, in the games of, both, flag and tackle football.
Explaining their decision to create a glove that is sized specifically for female athletes, MASSOV’s co-founder Shane Stern shares, “We believe that fit and accessibility should never be a barrier to participation, and for decades the big brands have ignored the needs of groups of athletes.”
“Thankfully, the NAIA is now including female football and the NCAA will be including female flag football next year, both of which are instrumental in the growth of this market. Additionally, girls’ flag football is becoming a sanctioned high school sport across the U.S. Female participation is also growing by almost 40%, and we are proud to be leading the market in supporting women and girls in the sport,” adds Stern.
MASSOV on a mission
In pursuit of creating a superior fitting and inclusive football glove for all male, female and youth competitors, MASSOV completely redesigned standard glove size patterns, “something that hadn’t been done since the ‘90s,” continues Stern. The company took size samples of many different male and female athletes, dropped the cuff and updated the fit, construction, and materials to create a superior glove.
The gloves’ back-of-hand material is a proprietary layered mesh that is two and a half times more durable than any other glove currently on the market. It’s multi-direction weave has four-way stretch and extreme durability that feels like a second skin.
MASSOV’s competitive in-house design and production team means they are quick to market and they have the ability to customize anything a player wants, which enabled them to become the official glove of USA Football (football’s governing body, setting the standards for the sport) and the U.S. National Teams. They have also become the official glove of the NAIA (National Association of Intercollegiate Athletics), X League, the PSFCA Big 33 Football Classic, and the official accessories partner of USA Flag.
Adds co-founder, Matt Vege, “As lifelong football players and passionate fans of the game, our goal was to create an innovative brand that stood for something. That’s why we pledge to ‘Commit to Your Fit’ across all demographics of players.”
MASSOV Impact
Through MASSOV Impact TM the company is donating a portion of its proceeds to providing funding and equipment to youth athletic programs in underserved communities.
What these gloves offer in terms of improved gender and age equity, comfort, durability, and performance in the sport of football is nothing short of MASSOV.
MASSOV athletic gloves are available at massovathletics.com, on Amazon, and through direct team sales and athletic organizations.