In the digital age, it is crucial to optimize short-form video content for mobile, where 75% of people prefer viewing it.
Platforms like YouTube, TikTok, and Facebook have made mobile videos accessible and engaging, emphasizing the need for brands to prioritize mobile-friendly formats.
- 75% of consumers make purchases after viewing a video advertisement.
- Consumers who find a product site through a video ad are 184% more likely to buy and spend 45% more.
“This paradigm shift toward video marketing strategies underscores a fundamental transformation in how brands connect with their audience,” explains Derek Chew, CEO of Fullmoon Digital. “In today’s dynamic landscape, passive advertising falls short; consumers now actively seek interactive and compelling content that resonates on a deeper level.”
These strategies reflect a growing trend in digital marketing strategies for businesses – the importance of authenticity and transparency. They help brands boost visibility and build consumer loyalty, leading to sustained revenue growth.
“Through dynamic video ads, brands can craft immersive experiences that go beyond simply capturing the attention of consumers,” concludes Chew.
Derek Chew is an expert on how video ads can boost brand visibility, enhance consumer loyalty, and drive business growth, positioning businesses to effectively tackle the challenges of the digital marketing landscape.
About Fullmoon Digital
Fullmoon Digital Media, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their “pack” of clients. For more information, please visit www.fullmoondigital.com