Dairy Queen celebrates summer with 50-cent lemonades heading into the sunny season
Since June 15 through June 21, fans score a medium DQ Sparkler or DQ Cooler in classic Lemonade or all NEW Hibiscus flavor for 50 cents in the DQ App
MINNEAPOLIS — (BUSINESS WIRE) — For the first summer ever, American Dairy Queen (ADQ) is served up delicious lemonade beverages that delivered simple joy in every refreshing sip that was celebrated with a sweet summer deal.
To kick off the warm weather season, fans got a medium DQ Cooler or DQ Sparkler for 50 cents* in the DQ app, from Monday, June 15 through Sunday, June 21. They were able to choose from the classic Lemonade flavor, or the all NEW Hibiscus flavor.
As a sneak peek, DQ surprised fans at the beach, an iconic summer setting, by transforming its Point Pleasant, N.J., restaurant into a vibrant one-day lemonade stand, serving DQ Sparklers and DQ Coolers at classic lemonade stand prices, bringing good vibes under the summer sun.
“As the treat leader and destination for delicious summer flavor, lemonade was a natural fit for our menu. DQ Sparklers and DQ Coolers deliver the satisfying sweetness of lemonade in formats that only DQ can master,” said Maria Hokanson, Exec. VP of Marketing at American Dairy Queen Corporation (ADQ).
“Timed to the start of summer, we wanted to give fans across the country the opportunity to celebrate and sip into the season with our 50-cent Lemonade offer.”
Whether craving a sparkling refreshment, or a creamy treat, the DQ Sparklers and DQ Coolers lineup is available in a classic lemonade flavor, along with a NEW Hibiscus flavor. DQ Sparklers are a bubbly and refreshing handcrafted beverage made with sparkling water and served over ice. DQ Coolers are a creamy, light and refreshing beverage made with our world-famous soft serve and Misty® Slush, delivering a lighter, craveable escape that fits seamlessly into the day.
Visit DairyQueen.com or the DQ Mobile App for more information on the Lemonade DQ Sparkler and DQ Cooler beverages, as well as more details on the 50-cent medium Lemonade offer.
About International Dairy Queen, Inc.
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Min., is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.
IDQUS for Food, Treats & Beverages – US
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