Starter kicks off epic series of activations and collaborations for Super Bowl LIX in New Orleans

NEW YORK, N.Y.  — Starter, one the most innovative and authentic sports apparel companies in the world, is taking Super Bowl LIX by storm with an unforgettable lineup of activations, events, and exclusive collaborations. From vibrant New Orleans-inspired collections to star-studded experiences, Starter is bringing the energy, authenticity, and style that fans have come to expect.

Starter has long been synonymous with team spirit and authentic fandom. This Super Bowl, Starter is taking its commitment to fans to the next level. They will have epic activations that celebrate the passion and energy of game day with iconic brand partners, including Visa, Michael Strahan, and Crown Royal. From exclusive retro-inspired collections to interactive experiences that bring fans closer to the action, Starter is making this Super Bowl unforgettable for everyone. With its deep heritage of bridging the gap between sports culture and everyday style, Starter continues to inspire fans to wear their pride boldly and authentically.

“Super Bowl LIX in New Orleans is going to be unforgettable, and Starter is proud to be at the heart of it,” said Carl Banks, President of G-III Sports and three-time Super Bowl Champion.

“From the music to the culture to the fans, everything about this city inspires creativity, passion, and connection, which is what Starter is all about. This Super Bowl, we’re not just celebrating the game — we’re celebrating the culture that surrounds it.”

 Highlights of the brand’s game-changing activations include:

• Crown Royal x Starter: Two heritage brands, Crown Royal and Starter have seamlessly merged to celebrate the unique spirit of New Orleans through the limited-edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket – exclusively available in New Orleans over Super Bowl LIX weekend. The jacket features key details that mark this moment in time. To celebrate there will be an exclusive, invite-only party featuring an intimate performance by legendary artists Juvenile and Mannie Fresh, blending the sounds of New Orleans with Starter’s bold and innovative spirit. To read more about the Crown Royal x Starter Collaboration see the press release HERE.

• Starter x NFL Shop presented by Visa at 333 Canal St.: Located in the heart of New Orleans, on Canal Street adjacent to Canal Shops, this elevated retail experience will offer limited-edition Starter apparel and exclusive merchandise. Opening on February 1st from 10 a.m. to 8 p.m. daily, fans can expect Super Bowl LIX x Starter Limited Edition releases and store exclusive collections and collaborations, while supplies last! 

• Super Bowl experience at Ernest N. Morial Convention Center: Wednesday, Feb. 5 through Saturday, Feb. 8 fans can shop the exclusive Starter product at the Super Bowl Experience, the NFL’s football theme park! The Super Bowl Experience will feature Starter’s interactive fan and shopping experience, with exclusive Starter NFL Super Bowl LIX merchandise. It’s the ultimate Super Bowl Week event with fun for all ages.

• MSX by Michael StrahanⓇ and Starter: The latest iteration of the fan-favorite collaboration arrives just in time for Super Bowl LIX. Each item radiates the vibrant colors and unique energy of New Orleans, the Super Bowl LIX Host City, with signature MSX by Michael Strahan and Starter products. The MSX by Michael Strahan™ x Starter Super Bowl LVIII collection includes varsity jackets, classic windbreakers, hoodies, and graphic t-shirts, inspired by Mardi Gras and Bourbon Street.

For more information on Starter’s Super Bowl LIX activations and exclusive releases, follow Starter on social media at @StarterOfficial or visit www.Starter.com.

About Starter

Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team, and the player and allow the fan to “wear what the pros wear.”