90 Days to Creating Excellence: New book details leadership tactics for empowering teams in any sector
WELLBORN, Texas — Brig. Gen. Bentley Nettles begins his new book, Creating Excellence: Insights into Leadership, Life and Legacy, by asking readers, “Where do you find excellence?” It’s a trick question because, as Nettles goes on to explain, excellence isn’t something that a leader goes out and finds. It’s a trait that is cultivated from within.
“Creating excellence begins with character … who you are. How you show up, and how deeply you can serve your team,” said Nettles. Not only a lawyer, Nettles is also a decorated veteran, and a public official who has led complex, multi-national organizations.
From battlefields to boardrooms, Nettles takes readers inside the “how” of creating transformation and growth, detailing the application of leadership principles in practice, rather than just introducing conceptual ideas.
Case in point: Nettles was tapped in 2017 to take over day-to-day operations at the Texas Alcohol and Beverage Commission after his predecessor stepped down amid a spending scandal. Readers witness firsthand how Nettles restructured the agency, uncovered new ways to collaborate and introduced innovative strategies with state-wide impact, including techniques to stop human trafficking that have since been adopted by at least 12 other states
And of course, Nettles’ 32 years in the U.S. Army have informed numerous, impactful lessons he shares. A chapter called “Tea with the Taliban” recalls the battlefields of Afghanistan, where Nettles shows readers how to negotiate (and win) inside hostile territory.
Nettles’ track record in both the public and private sectors forms the backdrop of an inspiring and insightful message. He maps out a three-step, 90-day plan with principles that can be applied in private industry, academic circles, politics and in all aspects of public service.
“Creating Excellence is not just a book,” Nettles added. “It is a powerful tool for transformation and growth. And the timing is ideal. The world needs strong and inspiring leaders now more than ever.”
About the Author
Brig. Gen. (BVT) Bentley Nettles has served his country, state and local community as a decorated veteran, lawyer and public official. A graduate of Texas A&M, Nettles served 32 years in the U.S. Army and Texas Army National Guard before he was released from active duty in 2015. He earned 24 awards and badges, including the Legion of Merit, the Bronze Star Medal with two oak leaf clusters, and the Purple Heart. Before he retired from the military, Nettles served as General Counsel for the Army Element Joint Force Headquarters. He is the co-founder of Brazos Valley Cares, an organization dedicated to supporting veterans’ issues, and has served as Chairman of the Bryan Texas Utilities Board of Directors. He is currently running unopposed for Brazos County Commissioner Precinct 1
For more information, please visit http://bentleynettles.com.
Creating Excellence: Insights into Leadership, Life and Legacy
Publisher: Boop Hill Enterprise LLC
Release date: October 17, 2024
Available from Amazon.com
