The struggles of small-to-medium businesses (SMBs) to sustain growth and longevity, with a shocking 50% of online stores shutting down within 6 months, prove that website speed and performance are critical factors that can make or break an SMB’s online success.
Slow-loading websites lead to $2.6 billion in revenue losses annually.
- The conversion rate for website visitors making online purchases is only 3.71%.
“Customer Commerce” is an affordable solution that is built on the foundation of establishing personalized customer relationships and providing tailored service.
It is a revolutionary, user-driven approach that empowers SMBs to forge connections with a brand-new range of customers that were previously out of reach.
“These alarming statistics highlight the uphill battle SMBs are currently facing,” explains Mikel Lindsaar, Founder and CEO of StoreConnect. “SMBs need a self-contained e-commerce solution called “Customer Commerce” without endless plug-in needs that slow down sites and lose customers.”
StoreConnect recently secured $9 million in funding in a seed round led by Bellini Capital to address the challenges faced by SMBs due to slow website speeds, stemming from unoptimized site content and excessive plugins through “Customer Commerce.”
- Customer Commerce will liberate SMBs from the challenges of complex SaaS solutions and overwhelming plugin options.
- SMBs do not need to collect data from different sources and can access consolidated customer data from one single platform.
- They do not need to migrate across multiple applications and can save valuable time and money and build customer loyalty.
Having an optimized website is crucial for overall growth and success to enable a curated online customer experience, grow a brand, expand the reach, and increase profits.
- 88% of online shoppers do not revisit a website after a bad experience.
- 40% of online shoppers leave a site if takes more than 3 seconds to load.
Lindsaar states that SMBs’ fractured complexities can only be resolved through a fast and comprehensive all-in-one solution – “Customer Commerce.”
Mikel Lindsaar can further explain the features of Customer Commerce and how it can revolutionize SMBs.
He can answers questions on the topics below:
- What are the specific challenges that SMBs face when dealing with complex SaaS solutions, plugins, and slow website speed that adversely impact their growth?
- In what ways does StoreConnect plan on utilizing the seed funding to develop “Customer Commerce” to help SMBs establish personalized customer relationships?
- How does “Customer Commerce” aim to streamline the customer data collection and management process for SMBs?
- How does “Customer Commerce” address the fragmented complexities that SMBs often encounter, and how does it provide a comprehensive solution?
- In what ways does StoreConnect ensure that businesses can transition seamlessly to “Customer Commerce” without disrupting their existing operations?
About StoreConnect:
Mikel Lindsaar is the CEO and Founder of StoreConnect, a Salesforce Partner Innovation Award Recipient. Mikel is a serial technology entrepreneur having successfully built and sold four SaaS companies within the last decade. StoreConnect has one goal: to help small and medium-sized businesses become scalable Customer Companies powered by Salesforce. Clients achieve this daily by breaking free of the shackles of what Mikel calls “Plugin Purgatory and SaaS Hell.” StoreConnect clients don’t need multiple SaaS systems connected by plugins to manage their online, in-store POS and in-person Customer Commerce business systems. Many of today’s eCommerce solutions are designed to get up and running quickly and inevitably hit a brick wall of scalability and extensibility as companies grow. That’s why StoreConnect is built on the world’s #1 CRM, so its customers will never need to re-platform no matter how fast they grow in size, product offerings or regions. Global growth now has no barriers for any SMB. Being built on Salesforce allows StoreConnect customers to update their websites, funnels and content in real time, providing an unparalleled competitive advantage. StoreConnect is Time. Well Spent. Visit https://getstoreconnect.com/
References:
- Hannay. C, Durrani. T & Singh, M. Shopify has a growing problem with customer retention, Globe data study shows. October 22, 2022. The Globe and Mail. https://www.theglobeandmail.com/business/article-shopify-customer-retention-problem/
- Haan, Kathy. Top Website Statistics For 2023. February 14, 2023. Forbes Advisor. https://www.forbes.com/advisor/business/software/website-statistics/